At a Glance
- Tasks: Create engaging marketing content and manage social media across multiple platforms.
- Company: Join a vibrant IT company that values creativity and collaboration.
- Benefits: Enjoy 25 days holiday, health insurance, and fun team events.
- Other info: Opportunities for professional development and a supportive team culture.
- Why this job: Make a real impact in a fast-paced environment while developing your skills.
- Qualifications: At least 12 months marketing experience and a passion for creative content.
The predicted salary is between 30000 - 40000 £ per year.
Are you looking for a hands‐on marketing role with a broad range of responsibilities, working across several departments? Do you have at least 12 months experience creating marketing activity that supports lead generation, client engagement and sales opportunities? Can manage multiple projects and priorities while delivering to deadlines? Do you want to work somewhere that values your expertise, gives you the chance to develop new skills, and where you can make a genuine impact on the company's success? If you want to work in a vibrant fast‐paced, fun environment that breaks the mould of usual IT providers – this could well be the role for you!
The Role
To support WestSpring's continued growth, this role has been created to be a key part of the Sales & Marketing team. This is a hands‐on role with a broad range of responsibilities, working across several departments. You will take ownership of social media across multiple platforms, work with our external marketing partners, drive web/email/event campaigns, support internal activity/comms, and focus on measuring outcomes & results, rather than activity. You will work with our Client Services and Business Development teams, clients and strategic partners to grow the WestSpring brand across the South West, create conversion‐focused content, and deliver audience growth, pipeline contribution and lead generation.
Main Responsibilities
- Social Media
- Own and run day‐to‐day social media activity, supported by structured weekly and monthly plans.
- Keep channels active, on brand and professionally presented.
- Manage comments, direct messages and engagement with the right tone and responsiveness.
- Maintain profiles including bios, highlights, pinned posts and visuals.
- Own and manage the central marketing and content calendar.
- Align social content with wider campaigns, events and business priorities.
- Campaigns & Reporting
- Plan, track and report on a range of campaigns across social media, email, website, events and external marketing activity.
- Build and deliver campaigns using HubSpot workflows, audience segmentation and marketing automation to support strong conversion and ROI.
- Monitor and report on social, email and website performance, using insights to improve future activity.
- Ensure key dates and moments are executed effectively.
- Content
- Create marketing activity that supports lead generation, client engagement and sales opportunities.
- Create social media and website content including blogs, news articles and video, while supporting PR opportunities where relevant.
- Source, create and manage client case studies, testimonials and reviews across channels including Google, social media and the website.
- Support website content updates and improve search visibility through SEO best practice.
- Work with partners to support website optimisation, keyword planning, content planning and ongoing website updates.
- Create and manage campaign‐specific landing pages.
- Support the creation and maintenance of sales materials, including proposals, supporting documents and marketing collateral.
- Work collaboratively across the business to gather and deliver content ideas.
- Event Management & Support
- Manage and support a range of events including internal events, client and team socials, business networking activity, trade shows and our annual Golf Day.
- Support our Charity of the Year, lead engagement around Volunteering Days, and encourage wider team involvement in community activity.
- Everything Else
- Maintain good data hygiene across marketing and CRM platforms, helping to keep contact data accurate, organised and up to date.
- Support list management, contact segmentation and ongoing database housekeeping to improve campaign delivery and reporting.
- Work confidently with external suppliers, strategic partners, agencies and internal stakeholders.
- Provide general support across sales and marketing activity as needed.
- Support photography and videography where needed.
What we are looking for
- Experience creating marketing activity that supports lead generation, client engagement and sales opportunities.
- Manage multiple projects and priorities while delivering to deadlines.
- Ideally 2 years' experience in a similar role.
- Experience using LinkedIn and other social media platforms in a professional context.
- A creative eye and enthusiasm for producing high‐quality content.
- Think commercially, with a focus on revenue and ROI rather than engagement alone.
- Excellent written communication skills.
- Strong organisational skills and attention to detail.
- Experience using design tools such as Canva, Adobe Creative Suite or similar.
- Self‐starter who takes ownership, shows initiative and is accountable for delivering results.
- Strong creative instinct and understands what good, on‐brand content looks like.
- Keeps up to date with social media trends, platform developments and content formats.
- Thrives in a fast‐paced environment.
- Collaborative and proactive approach.
Why Join WestSpring
At WestSpring we offer unparalleled levels of IT service delivered via our unique unlimited concept, turning the typical IT service contract on its head. We specialise in providing IT consultancy and support services to businesses across the UK. We believe that great IT is great for business. WestSpring was founded with a passion for delivering professional, friendly and bespoke IT support services and building long‐lasting relationships with clients. For WestSpring quality is everything. We only use products and systems of the highest quality to ensure that all our clients only get the very best. We are constantly evolving, reviewing and enhancing our service offering.
What We Offer
- 25 days holiday + bank holidays
- Full health insurance
- Games room including consoles, pool table, tennis table, dartboard
- Well stocked kitchen including a decent coffee machine and teabags, monthly breakfast club, stocked drinks fridge
- Monthly Company Update day includes a briefing from the Board, team meetings, training & development sessions, and a 'grand' lunch
- Quarterly team/company social events such as karaoke, shuffleboard, golf days, or a big quiz night
- Large scale Christmas celebrations
- Employee Assistance Programme/Support
- Employee & Client referral scheme up to £1,000
- Professional, on‐job, and developmental training opportunities including internal training, external certification, general and soft skill development, industry training/conferences, and everything in between
Marketing Executive in Bristol employer: WestSpring IT Ltd
At WestSpring, we pride ourselves on being an exceptional employer that fosters a vibrant and fast-paced work environment where creativity and collaboration thrive. With a strong focus on employee growth, we offer extensive training opportunities, generous benefits including 25 days holiday and health insurance, and a unique culture that encourages team bonding through social events and community engagement. Join us in making a genuine impact while enjoying a supportive atmosphere that values your expertise and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Bristol
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is your chance to shine and demonstrate how you can contribute to the team at WestSpring.
✨Tip Number 3
Prepare for interviews like a pro! Research WestSpring, understand their values, and think about how your experience aligns with their needs. We want to see your passion and how you can make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our vibrant team!
We think you need these skills to ace Marketing Executive in Bristol
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our vibrant team.
Tailor Your Experience:Make sure to highlight your relevant experience in lead generation and client engagement. We love seeing how your past roles have prepared you for this hands-on position, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Remember, we’re looking for someone who can manage multiple projects efficiently!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with WestSpring.
How to prepare for a job interview at WestSpring IT Ltd
✨Know Your Stuff
Before the interview, make sure you’re well-versed in WestSpring's services and values. Familiarise yourself with their marketing strategies and recent campaigns. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to create marketing activities that drive lead generation and client engagement. Be ready to discuss how you managed multiple projects and met deadlines, as this is crucial for the role.
✨Be Social Media Savvy
Since the role involves managing social media, come prepared with ideas on how you would enhance WestSpring's online presence. Discuss trends you’ve noticed and how you can leverage them to boost engagement and brand visibility.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the team dynamics, upcoming projects, or how success is measured in the marketing department. This shows your enthusiasm and helps you gauge if the company is the right fit for you.
