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- Tasks: Manage and optimise SEO & PPC campaigns while analysing performance metrics.
- Company: Join a leading furniture manufacturer known for its supportive culture and growth opportunities.
- Benefits: Enjoy a competitive salary, flexible work options, and extra holidays after service milestones.
- Why this job: Be part of a dynamic team in a hands-on role that values creativity and data-driven decisions.
- Qualifications: Experience with Google Ads, SEO tools, and a proactive approach to workload is essential.
- Other info: Opportunity for training, upskilling, and collaboration on exciting marketing projects.
SEO & PPC Marketing opportunity!
WHAT IS IN IT FOR YOU?
- Annual Salary of 31,200 Per Annum
- Jarrow office location, office based initially, 1 day from home after probation.
- Competitive Holiday Package: 2 days extra holidays after two years service, extra 3 days holidays after 5 years, total of 5 extra days on top of 28.
- Monday-Friday working hours, 40 hour working weeks.
- Training & upskilling incentives
- Pension scheme applicable
- An excellent company working culture, hugely supportive team.
- Upwardly mobile business who is encountering constant growth.
THE BUSINESS
Our fantastic client is a leader within furniture making, particularly wood-based products. They seek to appoint a Digital Marketing Executive with a proven skillset within SEO & PPC. Our client is looking for a results-driven Digital Marketing Executive to manage and optimise their performance marketing channels (PPC, SEO, and affiliate), while contributing to broader marketing efficiency across content, reporting, and campaign support. This is a hands-on, multi-channel role ideal for someone commercially aware, data-savvy, and adaptable.
KEY RESPONSIBILITIES
- Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta
- Monitor spend and performance metrics (ROAS, CPC, CPA, CTR)
- Write ad copy and collaborate on creative assets
- Conduct A/B testing of adverts and landing pages
- Generate weekly/monthly reports and actionable insights
- Carry out keyword research and optimise on-page elements (titles, headers, metadata, internal linking)
- Identify and resolve technical SEO issues using tools like Screaming Frog or SEMrush
- Liaise with content creators to optimise blog and category content
- Manage affiliate relationships, approve/reject applications, and onboard new partners
- Maintain marketing calendars and coordinate content drops, launches, and events
- Create UTM-tagged links, monitor campaigns in GA4 and Looker Studio
- Collaborate on product page enhancements and short-form content
- Support CRO testing (heatmaps, user flow analysis, A/B tests)
- Dedicate time weekly to industry research, webinars, and sharing learnings with the team
THE PERSON REQUIREMENTS:
- Hands-on experience with Google Ads, Meta Ads, and affiliate platforms
- Familiarity with SEO tools (SEMrush, Ahrefs, Search Console)
- Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets
- Basic HTML and CMS knowledge (Shopify, WordPress, etc.)
- Strong written English and attention to detail
- Proactive, self-organising approach to workload
BONUS SKILLS (NICE TO HAVE):
- Experience with email marketing platforms (Klaviyo, Mailchimp)
- Basic graphic design skills (Canva, Photoshop)
- Background in e-commerce or furniture/homeware retail
- Interest in sustainable or values-led branding
TO APPLY
Please apply for this position and your CV will go direct to Kyle Jevons who is leading the search. Alternatively, if you have any questions, please get in touch with Kyle at Westray Recruitment Group.
SEO & PPC Specialist employer: Westray Recruitment Consultants Ltd
Contact Detail:
Westray Recruitment Consultants Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Follow industry leaders on social media and subscribe to relevant blogs to stay updated. This knowledge will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share metrics and results that demonstrate your ability to optimise performance marketing channels effectively. This will highlight your hands-on experience and data-savvy approach.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in SEO and PPC. Attend webinars or local meetups to connect with others and gain insights that could be beneficial for your application.
✨Tip Number 4
Showcase your familiarity with tools like Google Analytics 4 and SEMrush by discussing how you've used them in previous roles. Being able to speak confidently about these tools will set you apart as a candidate who is ready to hit the ground running.
We think you need these skills to ace SEO & PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with Google Ads, Meta Ads, and affiliate platforms. Emphasise your familiarity with SEO tools like SEMrush and Ahrefs, as well as your proficiency in Google Analytics 4.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your results-driven approach. Mention specific achievements in SEO and PPC campaigns to demonstrate your capability and fit for the role.
Showcase Technical Skills: In your application, include any relevant technical skills such as basic HTML knowledge and experience with CMS platforms like Shopify or WordPress. This will help you stand out as a well-rounded candidate.
Highlight Soft Skills: Don't forget to mention your strong written English and attention to detail. A proactive and self-organising approach is crucial for this role, so make sure to convey these traits in your application.
How to prepare for a job interview at Westray Recruitment Consultants Ltd
✨Showcase Your SEO & PPC Knowledge
Make sure to brush up on your knowledge of SEO and PPC strategies. Be prepared to discuss specific campaigns you've managed, the tools you've used, and the results you've achieved. This will demonstrate your hands-on experience and understanding of the role.
✨Prepare for Technical Questions
Expect questions about technical SEO issues and how you would resolve them. Familiarise yourself with tools like Screaming Frog and SEMrush, and be ready to explain how you've used them in past projects.
✨Demonstrate Data Savviness
Since the role requires a data-driven approach, be prepared to discuss how you've monitored performance metrics such as ROAS, CPC, and CTR. Bring examples of reports you've generated and insights you've derived from data analysis.
✨Highlight Your Collaborative Skills
This position involves liaising with content creators and managing affiliate relationships. Share examples of how you've successfully collaborated with others in previous roles, showcasing your ability to work within a team and contribute to broader marketing efforts.
