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For Companies At a Glance
- Tasks: Drive revenue and engage consumers through innovative Trade Marketing solutions.
- Company: Join one of Europe’s largest specialist food companies with a diverse brand portfolio.
- Benefits: Enjoy competitive pay, wellness perks, discounts, and a supportive work environment.
- Why this job: Make a real impact by bringing brands to life in-store and online.
- Qualifications: Proven experience in shopper activations and strong collaboration skills.
- Other info: Dynamic role with opportunities for creativity and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Department: Sales
Location: London (Enfield)
Closing date: 4th November 2025
Our Business
We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who choose to work here, and includes noodles, flour, rice, spices, sauces, and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do.
This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.
The Opportunity
You will be responsible for driving revenue, shopper & consumer engagement by identifying, developing, and executing Trade Marketing solutions and increasing brand conversion at the point of purchase and beyond. You will be involved throughout the brand development process from conception through to taking ownership of the Activation Plans across a wide portfolio of brands and products in a variety of sales channels. Amongst other things this will involve the development and implementation of best practice POS solutions, trade and shopper engagement for NPD launches as well as leading and executing the in-store and out-of-home event program.
This role offers an excellent opportunity to gain a breadth of experience and make a real difference in how our shoppers and consumers engage with our brands. We’re looking for a passionate and driven Trade Marketing Manager who thrives on bringing brands to life where it matters most. If you’re someone who combines creative energy with sharp commercial thinking, and loves turning strategy into standout shopper experiences, this could be the perfect role for you.
You’ll be highly organised, able to juggle multiple priorities with ease, and confident collaborating across teams in a fast-paced, ever-evolving trading environment. You’ll have a proven track record of delivering best-in‑class shopper activations in the grocery channel, and willing and able to translate your knowledge and expertise in the ethnic channel, and you know how to make an impact in‑store and online. This role calls for someone who can think critically, simplify complexity, and build activation plans that deliver sustainable value.
You’ll work closely with Brand Marketing, Sales, and external agencies to create campaigns that not only look great—but drive real results.
What we offer:
- An annual Incentive Plan
- Access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme to access to affordable loans and financial education, electric vehicle and cycle to work salary sacrifice schemes, an option to buy additional holidays and a day dedicated to volunteering in your local community.
- Access to our benefits platform Extra Spice from day one, offering a huge variety of retail and leisure discounts.
Would you like to hear more? We would be delighted to discuss this opportunity with anyone who feels they would be a great fit for our business. We welcome applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require at any stage in the recruitment process.
Trade Marketing Manager employer: Westmill Foods
Contact Detail:
Westmill Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, workshops, or even local meet-ups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in trade marketing. Include case studies of successful campaigns you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like us at StudySmarter. Express your interest and share how you can contribute to their success. It shows initiative and enthusiasm!
✨Tip Number 4
Prepare for interviews by researching the company and its products. Understand their brand values and recent campaigns. This will help you tailor your responses and demonstrate that you're genuinely interested in making an impact in their team.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Show Your Passion for Food: When you're writing your application, let your love for food shine through! We want to see how your enthusiasm aligns with our mission of bringing authentic global foods to life. Share any relevant experiences that highlight your passion.
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade Marketing Manager role. Highlight your experience in shopper activations and brand engagement, and don’t forget to mention any specific successes you've had in the grocery or ethnic channels.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Westmill Foods
✨Know Your Brands
Before the interview, dive deep into the brands mentioned in the job description. Understand their unique selling points and how they engage with consumers. This will not only show your enthusiasm but also help you discuss how you can contribute to their success.
✨Showcase Your Creativity
As a Trade Marketing Manager, creativity is key. Prepare examples of past campaigns or activations you've led that drove engagement and sales. Be ready to discuss how you can bring that creative energy to their brand activation plans.
✨Understand the Market
Familiarise yourself with the grocery and ethnic channels. Research current trends and challenges in these markets. This knowledge will allow you to speak confidently about how to navigate complexities and deliver impactful shopper experiences.
✨Prepare Questions
Interviews are a two-way street. Prepare thoughtful questions about their marketing strategies, team dynamics, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.