At a Glance
- Tasks: Drive sales and build relationships in the South Asian FMCG market.
- Company: Join one of Europe’s largest specialist food companies with a diverse portfolio.
- Benefits: Enjoy an annual incentive plan, wellness support, and retail discounts.
- Other info: Dynamic role with opportunities for personal growth and community involvement.
- Why this job: Make a real impact in a collaborative and inclusive environment.
- Qualifications: Proven sales experience in FMCG and strong communication skills required.
The predicted salary is between 50000 - 60000 £ per year.
Department: Sales
Location: West London (Field Based)
Closing date: 10th June 2026
Our Business
We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces, and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do. This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.
The Opportunity
As a key member of our team, you will manage a range of direct and indirect customers, with the primary focus of growing our business through increased distribution and rates of sale of our brands. You will be responsible for achieving volume and financial targets and generating new business as part of our end-to-end sales strategy. Your role is to build influential relationships with customers to maximise range, visibility and promotional implementation for our existing products as well as driving listings of new products (sometimes in new markets). You will work in collaboration with the Senior Customer Manager and other Customer Managers to drive overall sales in this channel.
Who are we looking for?
To succeed in this role, you must have a proven selling instinct and demonstrable sales experience within the FMCG or South Asian channel, as well as excellent communication and organisational skills. Ideally, your background will be in this market, with experience of influencing a wide range of customers being very desirable. Alongside your ability to match your personal influence and ability to build winning relationships across your customer base, you will also have a track record of “making things happen” in your career to date. A clean full UK driving license is a key requirement.
What we offer:
- An annual Incentive Plan
- Access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme to access to affordable loans and financial education, electric vehicle and cycle to work salary sacrifice schemes, an option to buy additional holidays and a day dedicated to volunteering in your local community.
- Access to our benefits platform Extra Spice from day one, offering a huge variety of retail and leisure discounts.
Senior South Asian FMCG Channel Lead – London Field-Based employer: Westmill Foods
Westmill is an exceptional employer that champions diversity and inclusion, fostering a collaborative work culture where every employee can thrive and contribute authentically. With a strong focus on employee wellbeing, we offer a comprehensive benefits package including an annual incentive plan, access to financial education, and opportunities for community engagement, ensuring our team members feel valued and supported in their professional growth. Located in West London, our dynamic environment allows you to make a meaningful impact while working with a diverse range of authentic global food brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior South Asian FMCG Channel Lead – London Field-Based
✨Network Like a Pro
Get out there and connect with people in the FMCG industry! Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. Building relationships can open doors that you didn’t even know existed.
✨Show Off Your Skills
When you get the chance to chat with hiring managers or recruiters, make sure to highlight your sales achievements and how you've influenced customer relationships in the past. Use specific examples to demonstrate your impact and how you can bring value to their team.
✨Research the Company
Before any interview, do your homework on the company’s products and market position. Knowing their brands inside out will not only impress them but also help you tailor your answers to show how you can contribute to their success.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It shows your genuine interest in the role and gives us a chance to see your application in the best light. Plus, it’s the easiest way to stay updated on your application status.
We think you need these skills to ace Senior South Asian FMCG Channel Lead – London Field-Based
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Customer Manager. Highlight your sales experience in the FMCG or South Asian channel, and don’t forget to showcase those killer communication skills we’re after!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about food and how your background aligns with our mission at Westmill. Be authentic and let your personality come through!
Showcase Your Achievements:We love seeing results! When detailing your past roles, focus on specific achievements that demonstrate your ability to drive sales and build relationships. Numbers speak volumes, so include any relevant metrics!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Westmill Foods
✨Know Your FMCG Stuff
Make sure you brush up on your knowledge of the FMCG sector, especially within the South Asian market. Familiarise yourself with key brands and products, like those mentioned in the job description. This will show your passion for the industry and help you connect with the interviewers.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales achievements. Think about times when you successfully increased distribution or sales rates. Be ready to discuss how you built relationships with customers and made things happen in your previous roles.
✨Demonstrate Your Communication Prowess
Since excellent communication is crucial for this role, practice articulating your thoughts clearly and confidently. You might want to prepare a few questions to ask the interviewers about their sales strategies or customer engagement approaches, showing that you're genuinely interested in the role.
✨Be Yourself and Embrace Diversity
The company values authenticity and diversity, so don’t be afraid to let your personality shine through. Share your unique experiences and perspectives, and express how you can contribute to creating an inclusive environment. This will resonate well with the interviewers and align with their company culture.
