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- Tasks: Lead and inspire a team to achieve outstanding commercial results in the South Asian Channel.
- Company: Join one of Europe’s largest specialist food companies with a diverse and inclusive culture.
- Benefits: Enjoy an annual incentive plan, wellbeing benefits, and discounts from day one.
- Why this job: Make a real impact by driving growth and developing future talent in a dynamic environment.
- Qualifications: Proven sales leadership experience with strong planning and relationship-building skills.
- Other info: Regular travel required; full UK driving licence essential.
The predicted salary is between 60000 - 80000 £ per year.
We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces, and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do.
As a senior leader within our South Asian Channel team, you will lead, inspire, and develop a high‑performing group of Customer Managers responsible for delivering outstanding commercial results across West and North London, southern England, and Wales. You will set a clear performance culture built on accountability, coaching, and continuous improvement, enabling your team to consistently deliver against volume, margin, distribution, activation, and customer service targets.
You will build excellent customer relationships that unlock long term value. Through rigorous planning and exceptional execution of customer and channel strategies, you will strengthen succession pipelines, improve team capability, and drive sustainable, profitable growth. You will champion excellent in‑store execution, ensuring adherence to our Perfect Call frameworks and raising standards across visibility, availability, and space.
Your leadership will extend across internal and external stakeholders, where you will build trusted relationships, influence cross‑functional decision‑making, and ensure customer‑led insights shape strategic choices. You will also take responsibility for forecasting accuracy, leveraging robust data and competitor analysis to support agile and informed commercial decisions.
Who are we looking for? You will be an experienced, commercially astute sales leader with a proven ability to deliver strong commercial outcomes through effective planning, strategic thinking, and data‑driven decision making. With a successful track record of leading and developing field‑based sales teams, you will bring strength in coaching, talent development, and driving a high‑performance culture.
You will excel at building influential relationships and collaborating across functions, with strong negotiation, selling, and communication skills. Resilient, action‑oriented, and motivated by achieving results, you will be known for raising standards, unlocking growth opportunities, and developing future talent.
Operating in a fast-paced, diverse environment, you will be comfortable managing a broad portfolio of customers, driving execution excellence, and representing the Sales team in cross‑functional forums. As the role requires regular travel across the region, a full UK driving licence is essential.
What we offer: An annual Incentive Plan. Additionally, you will have access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme to access to affordable loans and financial education, electric vehicle and cycle to work salary sacrifice schemes, an option to buy additional holidays and a day dedicated to volunteering in your local community. You will also have access to our benefits platform Extra Spice from day one, offering a huge variety of retail and leisure discounts.
We welcome applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require at any stage in the recruitment process.
Senior Customer Manager – South Asian Channel employer: Westmill Foods
Contact Detail:
Westmill Foods Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Manager – South Asian Channel
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, especially since we’re all about authentic global foods. Tailor your answers to show how you can contribute to their mission and fit into their team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. Focus on showcasing your leadership skills and how you’ve driven results in previous roles, as that’s what they’ll be looking for.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Senior Customer Manager – South Asian Channel
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Customer Manager role. Highlight your leadership experience, sales achievements, and any relevant data-driven decision-making you've done.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about this role and how your background makes you a perfect fit. Be sure to mention your experience in building relationships and driving results in a fast-paced environment.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to lead teams and deliver commercial outcomes. Use metrics where possible to quantify your success.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Westmill Foods
✨Know Your Stuff
Before the interview, dive deep into the company’s products and values. Familiarise yourself with their brands like Lucky Boat and Patak’s, and think about how your experience aligns with their mission of delivering authentic global foods.
✨Showcase Your Leadership Skills
As a Senior Customer Manager, you’ll need to demonstrate your ability to lead and inspire teams. Prepare examples of how you've successfully developed high-performing teams in the past, focusing on coaching and accountability.
✨Build Relationships
Highlight your skills in building influential relationships. Think of specific instances where you’ve collaborated across functions or influenced decision-making, as this is crucial for the role.
✨Data-Driven Decision Making
Be ready to discuss how you’ve used data and competitor analysis to drive commercial decisions. Prepare to share examples that showcase your strategic thinking and planning abilities, as these are key to succeeding in this position.