At a Glance
- Tasks: Lead brand strategy and create impactful marketing campaigns for top South Asian food brands.
- Company: Join one of Europe’s largest specialist food companies with a diverse and inclusive culture.
- Benefits: Competitive salary, collaborative environment, and opportunities for personal and professional growth.
- Other info: Fast-paced role with excellent career development opportunities and a supportive team atmosphere.
- Why this job: Make a real impact on beloved brands while connecting with diverse communities.
- Qualifications: Experience in FMCG marketing, creativity, and strong understanding of consumer insights.
The predicted salary is between 40500 - 49500 £ per year.
Department: Marketing
Location: Enfield
Closing date: 25th August 2026
Our Business
We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces, and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do. This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.
The Opportunity
This is a fantastic opportunity for a consumer-focused marketer who is passionate about building brands, creating impactful communications and turning insight into meaningful consumer growth. In this agile, hands-on role, you will play a leading role in strengthening the relevance, distinctiveness and equity of three of the UK’s leading South Asian food brands – Elephant Atta, Rajah and Patak’s – ensuring they remain culturally connected and compelling to the audiences they serve. You will be someone who thrives on turning plans into action and brings experience of the UK South Asian food market, with a strong understanding of the consumers, trends and cultural nuances that influence brand success. You will lead consumer understanding, brand building and integrated communications activity across multiple touchpoints, delivering campaigns and content that increase brand awareness, engagement and loyalty. Working closely with internal teams, agency partners and the Marketing Manager responsible for strategy and commercial growth, you will translate consumer, cultural and category insights into compelling brand ideas, creative briefs and activation plans that drive both short-term impact and long-term brand value. You will also play a key role in delivering innovation and NPD projects, taking ideas from consumer insight and concept development through to launch activation and post-launch evaluation. Combining creativity with strong executional excellence, you will ensure brand-building activity, communications and innovation programmes are aligned to the wider growth agenda and contribute to sustainable business performance.
Who are we looking for?
You are an experienced FMCG marketer, ideally with a food industry background, with a strong track record of developing brands, creating impactful communications and delivering successful activation programmes. Consumer-first in your thinking, you combine creativity with commercial awareness and are passionate about understanding what motivates and inspires consumers. With proficiency in brand planning, positioning, communications development, media planning, content creation and agency management, you are also skilled at translating insights into compelling creative briefs, innovative product concepts and engaging marketing campaigns that deliver measurable results. You are comfortable managing multiple projects and stakeholders simultaneously, bringing strong organisation, attention to detail and project leadership. You enjoy working collaboratively across functions, influencing and building relationships with colleagues, agency partners and customers alike. Curious, creative and culturally aware, you have a genuine interest in the UK Ethnic Market and a passion for building brands that resonate with diverse communities. You are resilient, adaptable and thrive in a fast-paced environment, bringing a positive, pragmatic approach and a strong desire to make things happen. Just as importantly, you are a team player with a good sense of humour who enjoys contributing to a collaborative and supportive culture.
Senior Brand Manager in Enfield employer: Westmill Foods
At Westmill, we pride ourselves on being one of Europe’s largest specialist food companies, where our passion for food and commitment to diversity create a vibrant work culture. As a Lead Development Technologist in Trafford, you will enjoy a supportive environment that fosters innovation and collaboration, alongside a comprehensive benefits package that includes an annual incentive plan, wellness resources, and opportunities for personal growth. Join us to make a meaningful impact in the food industry while being part of a team that values authenticity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Enfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Westmill Foods and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Westmill Foods are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Westmill Foods on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Westmill Foods. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in Enfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Westmill Foods. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Westmill Foods:Show us that you’ve done your homework! In your application, briefly mention what you admire about Westmill Foods’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Westmill Foods
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Westmill Foods will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Westmill Foods, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
