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- Tasks: Lead brand strategy and create impactful marketing campaigns for Peckish.
- Company: Join Westland Horticulture, a thriving FMCG business focused on gardening and wild bird care.
- Benefits: Enjoy a fast-paced environment with opportunities for innovation and strategic influence.
- Why this job: Make a real impact in a beloved brand while collaborating with a passionate team.
- Qualifications: 5+ years in brand management, strong analytical skills, and a creative mindset required.
- Other info: Autonomy to drive growth in a multi-million-pound category awaits you!
The predicted salary is between 43200 - 72000 £ per year.
Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand - Peckish. Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results.
Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact.
Key Responsibilities:- Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals.
- Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store.
- Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories.
- Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams.
- Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans.
- Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities.
- Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations.
- 5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors.
- Proven track record of delivering successful brand campaigns and product launches.
- Strong analytical and commercial acumen, with the ability to translate data into actionable insights.
- Experience working with creative agencies and cross-functional teams.
- Excellent project management and communication skills.
- Entrepreneurial mindset with a passion for building brands and driving growth.
Why Join us? At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference.
Senior Brand Manager (, , United Kingdom) employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager (, , United Kingdom)
✨Tip Number 1
Familiarise yourself with Peckish and its brand values. Understanding the brand's mission and how it resonates with consumers will help you articulate your vision for its future during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful brand campaigns you've led in the past. Highlight your role in these projects and the impact they had on brand growth, as this will demonstrate your capability to drive results.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those with experience in pet or food brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on market trends and consumer behaviour in the wild bird care category. Being able to discuss current trends and how they could influence Peckish's strategy will show your proactive approach and passion for the role.
We think you need these skills to ace Senior Brand Manager (, , United Kingdom)
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Peckish and its position in the market. Familiarise yourself with their products, brand values, and recent campaigns to demonstrate your knowledge in your application.
Tailor Your CV: Highlight relevant experience in brand management or marketing roles, especially within FMCG or CPG sectors. Use specific examples of successful campaigns or product launches you've led to showcase your capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and driving growth. Mention how your entrepreneurial mindset aligns with the company's goals and provide insights into how you can contribute to Peckish's success.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive decisions in previous roles. This could be through performance metrics or market analysis that led to successful outcomes.
How to prepare for a job interview at Westland Horticulture Ltd
✨Understand the Brand
Before the interview, take time to research Peckish and its position in the market. Familiarise yourself with their brand values, recent campaigns, and consumer insights. This will help you demonstrate your passion for the brand and your strategic thinking during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of successful brand campaigns or product launches you've led in the past. Be ready to discuss the strategies you employed, the challenges you faced, and the results achieved. This will highlight your experience and ability to drive growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss how you've used data to inform your decisions in previous roles. Bring examples of how you've monitored brand performance metrics and made data-driven adjustments to marketing strategies.
✨Engage with Stakeholders
Highlight your experience in collaborating with cross-functional teams and engaging with stakeholders. Discuss how you've built relationships with internal and external partners to deliver successful brand activations, as this is crucial for the role.
