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- Tasks: Lead brand strategy and create impactful marketing campaigns for Peckish.
- Company: Join Westland Horticulture, a thriving FMCG business focused on gardening and wild bird care.
- Benefits: Enjoy a fast-paced environment with opportunities for innovation and strategic influence.
- Why this job: Make a real impact in a beloved brand while collaborating with a passionate team.
- Qualifications: 5+ years in brand management, strong analytical skills, and a creative mindset required.
- Other info: This role offers autonomy and the chance to drive growth in a high-demand category.
The predicted salary is between 43200 - 72000 £ per year.
Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand - Peckish. Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results.
Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact.
Key Responsibilities:- Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals.
- Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store.
- Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories.
- Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams.
- Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans.
- Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities.
- Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations.
- ~5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors.
- ~Proven track record of delivering successful brand campaigns and product launches.
- ~Strong analytical and commercial acumen, with the ability to translate data into actionable insights.
- ~Experience working with creative agencies and cross-functional teams.
- ~Excellent project management and communication skills.
- ~Entrepreneurial mindset with a passion for building brands and driving growth.
Why Join us? At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference.
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager FTC
✨Tip Number 1
Familiarise yourself with Peckish and its brand values. Understanding the brand's mission and how it resonates with consumers will help you articulate your vision for its future during interviews.
✨Tip Number 2
Prepare to discuss specific examples of successful brand campaigns you've led in the past. Highlight your role in these projects and the impact they had on brand growth, as this will demonstrate your capability to drive results.
✨Tip Number 3
Network with professionals in the FMCG sector, especially those with experience in pet or food brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Showcase your analytical skills by preparing to discuss how you've used data to inform brand strategies in previous roles. Being able to translate metrics into actionable insights will be crucial for this position.
We think you need these skills to ace Senior Brand Manager FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing, particularly within FMCG or CPG sectors. Emphasise any successful campaigns or product launches you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and your entrepreneurial mindset. Mention specific examples of how you've driven growth and innovation in previous roles.
Highlight Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform brand strategies or optimise performance in past positions.
Showcase Collaboration Experience: Demonstrate your ability to work with cross-functional teams and creative agencies. Provide examples of successful collaborations that led to impactful brand activations.
How to prepare for a job interview at Westland Horticulture Ltd
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Peckish and Westland Horticulture. Understand their brand values, recent campaigns, and market position. This will help you demonstrate your passion for the brand and show how your vision aligns with theirs.
✨Prepare for Strategic Questions
Expect questions about brand strategy and campaign development. Be ready to discuss your previous experiences in leading successful marketing campaigns and how you used consumer insights to drive brand growth. Use specific examples to illustrate your points.
✨Showcase Your Analytical Skills
Since the role requires strong analytical acumen, prepare to discuss how you've used data to inform decisions in past roles. Bring examples of how you've monitored brand performance metrics and made data-driven adjustments to strategies.
✨Demonstrate Collaboration and Leadership
Highlight your experience working with cross-functional teams and creative agencies. Be prepared to share examples of how you've led projects and built relationships with stakeholders to achieve brand objectives. This will showcase your ability to work collaboratively in a fast-paced environment.
