Senior Brand Manager in Huntingdon

Senior Brand Manager in Huntingdon

Huntingdon Full-Time 36000 - 60000 £ / year (est.) No working from home possible
Westland Horticulture Ltd

At a Glance

  • Tasks: Lead brand strategy and marketing campaigns for Peckish, the UK's favourite wild bird care brand.
  • Company: Join Westland Horticulture, a thriving FMCG business focused on gardening and pet products.
  • Benefits: Enjoy a fast-paced environment with opportunities for innovation and strategic influence.
  • Other info: This is a full-time role based in Cambridge, offering autonomy and visibility in your work.
  • Why this job: Make a real impact in a collaborative culture that values creativity and growth.
  • Qualifications: 5+ years in brand management, strong analytical skills, and a passion for building brands.

The predicted salary is between 36000 - 60000 £ per year.

Direct message the job poster from Westland Horticulture Ltd Talent Acquisition Manager - Westland Horticulture - **Hiring Now** Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand - Peckish. Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results. Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact. Key Responsibilities: Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals. Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store. Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories. Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams. Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans. Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities. Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations. Experience / Capability Criteria: 5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors. Proven track record of delivering successful brand campaigns and product launches. Strong analytical and commercial acumen, with the ability to translate data into actionable insights. Experience working with creative agencies and cross-functional teams. Excellent project management and communication skills. Entrepreneurial mindset with a passion for building brands and driving growth. Why Join us? At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Sales, and Product Management Industries Manufacturing, Retail, and Consumer Services Referrals increase your chances of interviewing at Westland Horticulture Ltd by 2x Sign in to set job alerts for “Brand Manager” roles. 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Senior Brand Manager in Huntingdon employer: Westland Horticulture Ltd

Westland Horticulture is an exceptional employer that fosters a collaborative and innovative work culture, allowing employees to make a tangible impact in the horticulture industry. With a focus on personal and professional growth, the company offers exciting opportunities for strategic influence and creativity, all within a supportive environment located in the vibrant city of Cambridge. Join us to be part of a passionate team dedicated to building beloved brands like Peckish, where your entrepreneurial spirit can thrive.

Westland Horticulture Ltd

Contact Details:

Westland Horticulture Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Brand Manager in Huntingdon

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Westland Horticulture Ltd and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Westland Horticulture Ltd are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Westland Horticulture Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Westland Horticulture Ltd. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Senior Brand Manager in Huntingdon

Brand Strategy Development
Integrated Marketing Campaigns
Consumer Insights Analysis
Cross-Functional Collaboration
Performance Metrics Analysis
Budget Management
Stakeholder Engagement

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Westland Horticulture Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Westland Horticulture Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Westland Horticulture Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Westland Horticulture Ltd

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Westland Horticulture Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Westland Horticulture Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.