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- Tasks: Lead brand strategy and marketing campaigns for Peckish, the UK's favourite wild bird care brand.
- Company: Join Westland Horticulture, a thriving FMCG business focused on gardening and pet products.
- Benefits: Enjoy a fast-paced environment with opportunities for innovation and strategic influence.
- Why this job: Make a real impact in a collaborative culture that values creativity and growth.
- Qualifications: 5+ years in brand management, strong analytical skills, and a passion for building brands.
- Other info: This is a full-time role based in Cambridge, offering autonomy and visibility in your work.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Direct message the job poster from Westland Horticulture Ltd Talent Acquisition Manager – Westland Horticulture – **Hiring Now** Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand – Peckish. Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results. Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact. Key Responsibilities: Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals. Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store. Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories. Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams. Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans. Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities. Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations. Experience / Capability Criteria: 5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors. Proven track record of delivering successful brand campaigns and product launches. Strong analytical and commercial acumen, with the ability to translate data into actionable insights. Experience working with creative agencies and cross-functional teams. Excellent project management and communication skills. Entrepreneurial mindset with a passion for building brands and driving growth. Why Join us? At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Sales, and Product Management Industries Manufacturing, Retail, and Consumer Services Referrals increase your chances of interviewing at Westland Horticulture Ltd by 2x Sign in to set job alerts for “Brand Manager” roles. 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Senior Brand Manager employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Research Westland Horticulture and their Peckish brand thoroughly. Understand their market position, recent campaigns, and consumer insights. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Westland Horticulture on platforms like LinkedIn. Ask them about their experiences and any tips they might have for standing out in the application process. Personal connections can often provide valuable insights and even referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful brand campaigns you've led in the past. Focus on metrics and outcomes that showcase your analytical skills and ability to drive growth, as these are key aspects of the Senior Brand Manager role.
✨Tip Number 4
Familiarise yourself with the latest trends in the FMCG sector, particularly in pet care and environmental products. Being able to speak knowledgeably about industry trends will set you apart and show that you're proactive and well-informed.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Peckish and its position in the market. Familiarise yourself with their brand values, target audience, and recent campaigns. This knowledge will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand management or marketing roles, particularly within FMCG or CPG sectors. Provide specific examples of successful campaigns or product launches you've led.
Showcase Analytical Skills: Given the importance of data-driven decisions in this role, make sure to highlight your analytical skills. Mention any tools or methodologies you’ve used to monitor brand performance and how you’ve applied insights to improve strategies.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of the brand's challenges and opportunities. Discuss how your entrepreneurial mindset can contribute to Peckish's growth.
How to prepare for a job interview at Westland Horticulture Ltd
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Peckish and Westland Horticulture. Understand their brand values, recent campaigns, and market position. This will help you demonstrate your passion for the brand and your ability to contribute to its growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful brand strategies in the past. Be ready to discuss how you used consumer insights and market trends to inform your decisions, as this role requires a strategic mindset.
✨Highlight Collaborative Experiences
Since the role involves working with cross-functional teams, be prepared to share specific instances where you've successfully collaborated with others, such as product development or sales teams. Emphasise your communication skills and ability to build strong relationships.
✨Demonstrate Analytical Skills
The Senior Brand Manager role requires strong analytical capabilities. Be ready to discuss how you've used data to drive decisions in previous roles. Prepare to talk about key performance metrics you've monitored and how you've optimised brand performance based on those insights.
