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- Tasks: Lead brand strategy and marketing campaigns for Peckish, the UK's favourite wild bird care brand.
- Company: Join Westland Horticulture, a dynamic FMCG business focused on gardening and pet products.
- Benefits: Enjoy a fast-paced environment, autonomy in your role, and opportunities for professional growth.
- Why this job: Make a real impact in a high-growth category while collaborating with a passionate team.
- Qualifications: 5+ years in brand management or marketing, ideally in FMCG or CPG sectors.
- Other info: Be part of a supportive culture that values innovation and strategic influence.
The predicted salary is between 43200 - 72000 £ per year.
Due to exceptional growth, we’re seeking a strategic and entrepreneurial Senior Brand Manager to lead the UK’s most loved wild bird care brand - Peckish. Westland Horticulture is a privately owned FMCG business, supplying gardening, wild bird and pet, and environmental products to major retailers, grocers, and independents. We build brands that add value, drive loyalty, and deliver commercial results.
Reporting to the Head of Marketing, you’ll be the brand guardian and growth driver for Peckish. You’ll shape brand strategy, champion the consumer, and bring bold ideas to life in a multi-million-pound, high-growth category. This role offers real autonomy and the chance to make a visible impact.
Key Responsibilities:- Brand Strategy: Own and evolve the Peckish brand strategy to ensure it aligns with consumer insights, market trends, and business goals.
- Campaign Development: Lead the creation of integrated marketing campaigns, from insight to execution, across digital, social, PR, and in-store.
- Customer Collaboration: Represent the brand in key customer meetings and presentations – bringing brand plans to life for retail partners and supporting commercial teams with compelling sell-in stories.
- Innovation Leadership: Champion product innovation and renovation initiatives by collaborating cross-functionally with Product, Sales, and Supply Chain teams.
- Performance Management: Monitor and analyse brand performance metrics (sales, market share, brand health), making data-driven decisions to optimize plans.
- Budget Ownership: Manage the brand budget, ensuring efficient allocation and maximum ROI across activities.
- Stakeholder Engagement: Build strong relationships with internal and external stakeholders to deliver best-in-class brand activations.
- ~5+ years of experience in brand management or marketing roles within FMCG or CPG, ideally in pet or food sectors.
- ~ Proven track record of delivering successful brand campaigns and product launches.
- ~ Strong analytical and commercial acumen, with the ability to translate data into actionable insights.
- ~ Experience working with creative agencies and cross-functional teams.
- ~ Excellent project management and communication skills.
- ~ Entrepreneurial mindset with a passion for building brands and driving growth.
Why Join us? At Westland Horticulture, you’ll be part of a collaborative team driving innovation and success in the horticulture industry. We offer an exciting and fast-paced work environment, opportunities to influence strategic decisions, and a supportive and ambitious culture where you can make a difference.
Senior Brand and Marketing Manager employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand and Marketing Manager
✨Tip Number 1
Familiarise yourself with Peckish and its brand values. Understanding the brand's mission and how it resonates with consumers will help you articulate your vision for its future during interviews.
✨Tip Number 2
Stay updated on the latest trends in the FMCG sector, particularly in pet care and food. Being able to discuss current market dynamics and how they impact brand strategy will demonstrate your industry knowledge.
✨Tip Number 3
Prepare examples of successful brand campaigns you've led in the past. Highlighting your experience with integrated marketing strategies will showcase your capability to drive growth for Peckish.
✨Tip Number 4
Network with professionals in the FMCG space, especially those with experience in brand management. Building connections can provide insights into the role and may even lead to referrals.
We think you need these skills to ace Senior Brand and Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing, particularly within FMCG or CPG sectors. Use specific examples of successful campaigns you've led to demonstrate your capabilities.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and driving growth. Mention how your entrepreneurial mindset aligns with the company's goals and provide insights into how you can contribute to the Peckish brand strategy.
Showcase Analytical Skills: Emphasise your analytical skills by including examples of how you've used data to drive decisions in previous roles. Highlight any experience with performance metrics and how you've optimised brand strategies based on these insights.
Demonstrate Collaboration Experience: Illustrate your ability to work cross-functionally by detailing past experiences where you've collaborated with teams such as Product, Sales, and Supply Chain. This will show your capability to lead innovation initiatives effectively.
How to prepare for a job interview at Westland Horticulture Ltd
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Peckish and Westland Horticulture. Understand their brand values, recent campaigns, and market position. This will help you demonstrate your passion for the brand and show how your vision aligns with theirs.
✨Prepare for Strategic Questions
Expect questions about brand strategy and campaign development. Be ready to discuss your previous experiences in leading successful marketing initiatives and how you used consumer insights to shape those strategies. Use specific examples to illustrate your points.
✨Showcase Your Analytical Skills
Since the role requires strong analytical acumen, prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've monitored brand performance metrics and made adjustments based on your findings.
✨Demonstrate Collaboration and Leadership
This position involves working with various teams and stakeholders. Be prepared to share examples of how you've successfully collaborated with cross-functional teams and led projects. Highlight your communication skills and ability to build relationships.
