National Account Manager

We’re looking for an experienced National Account Manager (NAM) to take over a well-established portfolio within our award-winning DIY team at Westland Horticulture.

With a strong track record of success, ambitious growth plans, and a focus on innovation, sustainability, and brand leadership, this role offers a fantastic platform to make an immediate impact in a high-performing channel.

Reporting to the Head of Channel – DIY, you’ll inherit responsibility for key UK national accounts and play a pivotal role in delivering sustainable, profitable growth. You’ll drive strategic planning, lead commercial negotiations, and contribute to the ongoing success of a high-performing team.

Before applying!! Applicants must have significant experience managing national accounts within the DIY channel – essential.

Key Responsibilities:

• Achieve and exceed sales volume and margin targets across garden categories
• Build and develop strong relationships with national retail partners
• Negotiate high-impact commercial terms that support growth across all channels
• Maximise shelf presence, merchandising impact, and retail execution
• Lead joint business plans and drive best practice in customer management
• Support product development initiatives in partnership with Sales, Design, and Marketing teams
• Deliver accurate forecasts and report against budgeted KPIs
• Act as a key voice in brand development, category growth, and NPD strategy
• Lead and coach Junior NAMs/Account Executives within the team
• Contribute to the roll-out of new ERP, ecommerce, and digital tools to support channel performance
• Collaborate cross-functionally to ensure successful launches and continuous improvement in route-to-market activities

Experience / Capability Criteria:

• We’re looking for a high-performing, commercially astute NAM who brings:
• A proven track record of success in a National Account Management role within the DIY, Hardware or Tools sector – minimum 3-5 years
• Extensive FMCG experience with branded product exposure
• Strong commercial acumen and a deep understanding of P&L management
• Demonstrable experience of driving significant sales growth across multiple channels
• Strategic thinking combined with hands-on operational know-how
• The ability to motivate, lead and develop junior sales team members
• Experience with trade marketing, product development, and bringing products to market
• Confidence working cross-functionally with marketing, technical, and operational teams
• A passion for innovation, customer excellence, and results