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For Companies At a Glance
- Tasks: Lead brand management and oversee exciting projects from concept to delivery.
- Company: Join Westland Horticulture, a top UK consumer horticultural business with a fun, entrepreneurial vibe.
- Benefits: Enjoy creative freedom, ownership of projects, and the chance to see your ideas come to life.
- Why this job: Work with leading brands in a dynamic environment while making a real impact in the gardening industry.
- Qualifications: 4-5 years in brand management, strong commercial mindset, and excellent communication skills required.
- Other info: Ideal for those passionate about branding and eager to grow in a fast-paced setting.
The predicted salary is between 28800 - 48000 £ per year.
Due to phenomenal growth, we’re recruiting a highly creative Brand Manager to join one of the UK’s largest and most successful branded consumer horticultural businesses - Westland Horticulture! Reporting to the Head of Marketing & Category, this is a fast-paced, exciting role with broad scope and autonomy. You will oversee multiple brands across a range of categories and manage multiple high-profile projects from concept to delivery. A genuine love of brands is essential. This is a fantastic opportunity to work across leading household names in a fun, friendly, and entrepreneurial environment – delivering award-winning gardening products to our customers and suppliers.
Key Responsibilities
- Champion and drive our brands both internally and externally, aligning product portfolios with customer and consumer needs.
- Collaborate with cross-functional teams including Technical, Design, and Commercial to identify and develop new product opportunities.
- Manage new product launches through the full lifecycle – from concept to market – ensuring they’re delivered on time and profitably.
- Lead and deliver all consumer communications for your brands.
- Oversee customer marketing communications to enhance brand awareness.
- Create and manage all marketing materials including packaging, promotional literature, advertising, POS, and sell-in tools.
- Monitor, review, and report on all sales and marketing activities and performance to internal stakeholders.
- Conduct market research to evaluate customer needs and identify future opportunities.
About You
- Minimum 4–5 years’ experience in brand management or product marketing – ideally within FMCG.
- A strong commercial mindset and ability to think strategically.
- Demonstrable experience of full 360° brand marketing, including ATL, BTL, and digital.
- Proven track record of growing brands and identifying areas of commercial opportunity.
- Experience with NPD and go-to-market planning.
- Confident and personable, with excellent relationship-building skills.
- Strong analytical and data interpretation skills – advanced Excel desirable.
- Excellent communication and presentation skills.
- Highly organised, adaptable, and resilient – able to manage multiple projects simultaneously.
- Creative, proactive, and passionate about delivering impact through branding.
Why Join Westland Horticulture?
We pride ourselves on maintaining an entrepreneurial mindset, despite our size. This means you’ll have the freedom to bring your ideas to life, enjoy real ownership, and see the direct results of your work in a dynamic, high-growth, multi-million-pound business.
Brand Manager employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Westland Horticulture's brand portfolio. Understanding their key products and market positioning will help you demonstrate your passion for their brands during interviews.
✨Tip Number 2
Network with professionals in the horticultural and FMCG sectors. Attend industry events or join relevant online forums to connect with people who can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful brand management projects you've led. Highlight your experience with NPD and go-to-market strategies, as these are crucial for the role.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive brand decisions in the past. This will align well with the company's focus on performance monitoring and market research.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and product marketing. Focus on achievements that demonstrate your ability to grow brands and manage multiple projects, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your genuine love for brands and your passion for horticulture. Mention specific examples of how you've successfully managed brand communications and product launches in the past.
Showcase Your Creativity: Since this role requires a highly creative individual, consider including a portfolio or examples of marketing materials you've created. This could be anything from packaging designs to promotional literature that showcases your branding skills.
Highlight Analytical Skills: Given the importance of data interpretation in this role, emphasise your analytical skills in both your CV and cover letter. Provide examples of how you've used data to inform marketing strategies or improve brand performance.
How to prepare for a job interview at Westland Horticulture Ltd
✨Show Your Passion for Brands
As a Brand Manager, a genuine love for brands is essential. Be prepared to discuss your favourite brands and what makes them stand out to you. This will demonstrate your enthusiasm and understanding of brand dynamics.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams like Technical, Design, and Commercial, think of examples where you've successfully collaborated across departments. Highlight your ability to communicate effectively and build relationships.
✨Demonstrate Your Strategic Thinking
The company is looking for someone with a strong commercial mindset. Be ready to discuss how you've identified market opportunities in the past and how you approached product launches strategically.
✨Bring Data to the Table
With strong analytical skills being a requirement, prepare to talk about how you've used data to inform your marketing decisions. Familiarise yourself with key metrics that are relevant to brand performance and be ready to discuss them.
