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For Companies At a Glance
- Tasks: Lead exciting brand projects from concept to market, driving growth and innovation.
- Company: Join Westland Horticulture, a top UK consumer horticultural business with a fun, entrepreneurial vibe.
- Benefits: Enjoy creative freedom, ownership of projects, and the chance to see your ideas come to life.
- Why this job: Work with leading brands in a dynamic environment, making a real impact in the gardening industry.
- Qualifications: 4-5 years in brand management, strong commercial mindset, and excellent communication skills required.
- Other info: Ideal for those passionate about branding and eager to thrive in a fast-paced setting.
The predicted salary is between 28800 - 48000 £ per year.
Due to phenomenal growth, we’re recruiting a highly creative Brand Manager to join one of the UK’s largest and most successful branded consumer horticultural businesses - Westland Horticulture! Reporting to the Head of Marketing & Category, this is a fast-paced, exciting role with broad scope and autonomy. You will oversee multiple brands across a range of categories and manage multiple high-profile projects from concept to delivery.
A genuine love of brands is essential. This is a fantastic opportunity to work across leading household names in a fun, friendly, and entrepreneurial environment – delivering award-winning gardening products to our customers and suppliers.
Key Responsibilities- Champion and drive our brands both internally and externally, aligning product portfolios with customer and consumer needs.
- Collaborate with cross-functional teams including Technical, Design, and Commercial to identify and develop new product opportunities.
- Manage new product launches through the full lifecycle – from concept to market – ensuring they’re delivered on time and profitably.
- Lead and deliver all consumer communications for your brands.
- Oversee customer marketing communications to enhance brand awareness.
- Create and manage all marketing materials including packaging, promotional literature, advertising, POS, and sell-in tools.
- Monitor, review, and report on all sales and marketing activities and performance to internal stakeholders.
- Conduct market research to evaluate customer needs and identify future opportunities.
- Minimum 4–5 years’ experience in brand management or product marketing – ideally within FMCG.
- A strong commercial mindset and ability to think strategically.
- Demonstrable experience of full 360° brand marketing, including ATL, BTL, and digital.
- Proven track record of growing brands and identifying areas of commercial opportunity.
- Experience with NPD and go-to-market planning.
- Confident and personable, with excellent relationship-building skills.
- Strong analytical and data interpretation skills – advanced Excel desirable.
- Excellent communication and presentation skills.
- Highly organised, adaptable, and resilient – able to manage multiple projects simultaneously.
- Creative, proactive, and passionate about delivering impact through branding.
Why Join Westland Horticulture? We pride ourselves on maintaining an entrepreneurial mindset, despite our size. This means you’ll have the freedom to bring your ideas to life, enjoy real ownership, and see the direct results of your work in a dynamic, high-growth, multi-million-pound business.
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with Westland Horticulture's brand portfolio. Understanding their key products and market positioning will help you demonstrate your passion for their brands during interviews.
✨Tip Number 2
Showcase your experience with cross-functional collaboration. Be ready to discuss specific examples where you've worked with teams like Technical, Design, or Commercial to launch successful products.
✨Tip Number 3
Prepare to discuss your approach to market research and how it has influenced your previous brand strategies. Highlight any successful campaigns that were driven by consumer insights.
✨Tip Number 4
Emphasise your creative problem-solving skills. Think of instances where you've had to adapt quickly in a fast-paced environment and how your creativity led to successful outcomes.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and product marketing. Use specific examples that demonstrate your ability to grow brands and manage multiple projects.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for branding and your understanding of the horticultural industry. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Creativity: Since this role requires a highly creative individual, consider including a portfolio or examples of past marketing materials you've created. This could be anything from packaging designs to promotional literature.
Highlight Analytical Skills: Emphasise your analytical abilities by mentioning any experience you have with market research and data interpretation. Provide examples of how you've used data to inform marketing strategies in previous roles.
How to prepare for a job interview at Westland Horticulture Ltd
✨Show Your Passion for Brands
As a Brand Manager, a genuine love for brands is essential. Be prepared to discuss your favourite brands and what makes them successful. Share examples of how you've engaged with brands in the past and how that passion can translate into your work.
✨Demonstrate Your Strategic Thinking
This role requires a strong commercial mindset and strategic thinking. Prepare to discuss specific instances where you've identified market opportunities or developed successful marketing strategies. Use data to back up your claims and show how your decisions have positively impacted brand growth.
✨Highlight Your Cross-Functional Collaboration Skills
Collaboration is key in this role. Be ready to share examples of how you've worked with different teams, such as Technical, Design, and Commercial, to bring a product from concept to market. Emphasise your ability to communicate effectively and build relationships across departments.
✨Prepare for Questions on NPD and Market Research
Given the focus on new product development and market research, be prepared to discuss your experience in these areas. Think of specific projects where you led NPD initiatives or conducted market research that informed product decisions. Show your analytical skills and how they contribute to successful outcomes.
