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For Companies At a Glance
- Tasks: Drive growth and manage key grocery accounts in a dynamic sales environment.
- Company: Join Westland Horticulture, a £250 million portfolio with a passionate team.
- Benefits: Competitive salary, bonuses, remote work, and career development opportunities.
- Why this job: Shape the future of trusted gardening brands and make a real impact.
- Qualifications: 4+ years in National Account Management with strong P&L and negotiation skills.
- Other info: Flexible working across the UK with a focus on team performance.
The predicted salary is between 36000 - 60000 £ per year.
Westland Horticulture is seeking an experienced National Account Manager to join our dynamic sales team. This is a high-profile role driving sustainable, profitable growth across our key grocery accounts in the UK. We’re looking for a commercial, results-driven professional with a proven track record in FMCG, managing multiples, delivering revenue and margin targets, and developing long-term, strategic customer relationships.
Key Responsibilities
- Deliver and exceed volume, margin, and P&L targets across all garden channels
- Develop business plans, identify market opportunities, and provide complete commercial solutions for key retail multiples
- Maintain strong customer relationships, conducting business planning and account visits to maximize growth opportunities
- Lead the execution of product launches, merchandising, and account activations
- Develop proposals, negotiate terms, and implement contractual agreements with accountability for financial results
- Champion New Product Development (NPD), brand growth, and marketing initiatives across internal teams
- Manage and motivate Junior NAMs / Sales Executives, driving team performance and alignment with overall sales strategy
- Support the adoption of ERP, eCommerce, and digital technologies to drive sales opportunities
- Monitor achievements versus budget forecasts and provide regular reporting to management
Ideal Candidate
- Minimum 4 years’ experience as a National Account Manager in Grocery/FMCG/Retail
- Impressive experience managing national grocery accounts
- Strong P&L and commercial acumen with the ability to deliver measurable results
- Experience negotiating with key accounts / multiples and leading strategic growth initiatives
- Demonstrable ability to develop and lead teams, mentor talent, and drive succession planning
- Commercially minded with trade marketing, product development, and operational experience bringing products to market
- Excellent communication, negotiation, and relationship-building skills
Why Join Westland?
- Join a £250 million portfolio in an ambitious, growing business
- Work with a passionate, high-performing team across sales, marketing, and operations
- Competitive salary, bonus, and career development opportunities
- Remote working with flexibility across the UK
If you’re a results-oriented, strategic sales leader with grocery account experience, we want to hear from you. Apply now to join Westland Horticulture and help shape the growth of our trusted gardening brands.
National Account Manager in Birmingham employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the FMCG world and let them know you're on the hunt for a National Account Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by researching Westland Horticulture and their key grocery accounts. Show us that you understand our business and how you can drive sustainable growth. Tailor your examples to highlight your experience with P&L targets and relationship-building.
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire, like us at Westland. A well-crafted email expressing your interest can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
When you apply through our website, make sure to follow up! A quick message reiterating your enthusiasm for the role can keep you top of mind. Plus, it shows us you’re genuinely interested in joining our team.
We think you need these skills to ace National Account Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Manager role. Highlight your experience in FMCG and managing grocery accounts, as well as any impressive P&L achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Westland Horticulture. Share specific examples of how you've driven growth and built strong customer relationships in the past.
Showcase Your Results: When detailing your experience, focus on measurable results. Whether it's exceeding sales targets or successfully launching new products, we love to see numbers that demonstrate your impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on joining our dynamic team!
How to prepare for a job interview at Westland Horticulture Ltd
✨Know Your Numbers
As a National Account Manager, you'll need to demonstrate your strong P&L and commercial acumen. Brush up on your financial metrics and be ready to discuss how you've delivered measurable results in previous roles. Bring specific examples of how you exceeded volume and margin targets.
✨Showcase Your Relationship Skills
Building long-term, strategic customer relationships is key in this role. Prepare to share stories about how you've maintained strong customer relationships and maximised growth opportunities. Highlight any successful negotiations with key accounts that led to significant outcomes.
✨Demonstrate Your Leadership Style
You'll be managing and motivating Junior NAMs and Sales Executives, so it's important to convey your leadership style. Think about how you've developed talent and driven team performance in the past. Be ready to discuss your approach to mentoring and succession planning.
✨Embrace Digital Solutions
With the emphasis on ERP, eCommerce, and digital technologies, show that you're not just a traditional sales leader. Discuss any experience you have with adopting new technologies to drive sales opportunities. This will demonstrate your forward-thinking mindset and adaptability.
