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For Companies At a Glance
- Tasks: Support brand plans and manage product lifecycles in a fast-paced environment.
- Company: Join Westland Horticulture, a thriving business known for enhancing gardens and lives.
- Benefits: Enjoy real ownership, career progression, and a collaborative culture that values your ideas.
- Why this job: Be part of a dynamic team working on beloved brands with a focus on innovation.
- Qualifications: 1-3 years in marketing or brand management, with a passion for consumer goods.
- Other info: This role offers the chance to influence and grow within a rapidly expanding company.
The predicted salary is between 28800 - 42000 £ per year.
Due to phenomenal growth, we’re looking for a creative and ambitious Assistant Brand Manager to join our thriving team at Westland Horticulture! This is a fantastic opportunity to play a key role in the development of Unwins Seeds, one of our most established and loved heritage brands. You’ll be joining a dynamic, friendly, and entrepreneurial team where your ideas are welcomed and encouraged from day one. If you have a passion for brands, thrive in a fast-paced environment, and are excited about being part of a multi-million-pound gardening consumer business – we’d love to hear from you.
Main Duties:
- Supporting the Brand Manager in the day-to-day execution of brand plans for our seeds category, with a particular focus on propagation.
- Assisting with product lifecycle management – from range reviews and packaging updates to product data accuracy and SKU performance.
- Coordinating marketing and promotional assets to ensure brand consistency across all consumer and trade channels.
- Liaising with cross-functional teams (Sales, Supply Chain, Design Studio, Technical) and external stakeholders to support smooth product delivery and campaign execution.
- Monitoring market trends, competitor activity, and customer insights to help inform strategic brand decisions.
Skills and Experience:
- 1–3 years’ experience in a marketing, brand, or product management role – ideally within FMCG, Retail, or a consumer-driven environment.
- A hands-on marketer with genuine enthusiasm for branding and consumer goods.
- Proven experience of supporting new product launches, and marketing campaigns.
- Insightful and curious – you understand what makes consumers tick and enjoy using tools like Nielsen, Kantar, or other market research platforms.
- Strong commercial awareness and knowledge of the UK retail landscape, including in-store promotional activity.
- A confident communicator who’s comfortable collaborating and influencing at all levels.
Why join Westland?
- The chance to work on well-known consumer brands that genuinely enhance people’s lives and their gardens.
- Real ownership from the start – this isn’t a role where you’ll be sat on the sidelines.
- An energetic and collaborative culture that supports innovation, growth, and personal development.
- A business that’s expanding rapidly – offering long-term career progression and exciting future opportunities.
Ready to sow the seeds of your next big career move? Apply now and help grow one of the UK’s most loved horticultural brands.
Assistant Brand Manager Marketing employer: Westland Horticulture Ltd
Contact Detail:
Westland Horticulture Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager Marketing
✨Tip Number 1
Familiarise yourself with the Unwins Seeds brand and its heritage. Understanding the brand's history and values will help you demonstrate your passion for it during interviews, showing that you're genuinely interested in contributing to its growth.
✨Tip Number 2
Stay updated on current market trends and competitor activities in the gardening sector. Being able to discuss recent developments or successful campaigns from competitors can showcase your insightfulness and commercial awareness during conversations with the hiring team.
✨Tip Number 3
Prepare examples of your previous marketing experiences, particularly those involving product launches or campaigns. Highlighting specific achievements will help you illustrate your hands-on marketing skills and enthusiasm for branding.
✨Tip Number 4
Practice your communication skills, especially in collaborative settings. Since the role involves liaising with various teams, being able to articulate your ideas clearly and confidently will be crucial in demonstrating your fit for the dynamic culture at Westland Horticulture.
We think you need these skills to ace Assistant Brand Manager Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, brand management, or product management. Focus on your achievements in previous roles, especially those related to consumer goods and FMCG.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for branding and consumer goods. Mention specific examples of how you've contributed to successful marketing campaigns or product launches in the past.
Showcase Your Analytical Skills: Since the role requires monitoring market trends and consumer insights, include any experience you have with market research tools like Nielsen or Kantar. Highlight how you've used data to inform strategic decisions.
Demonstrate Communication Skills: In your application, emphasise your ability to collaborate and communicate effectively with cross-functional teams. Provide examples of how you've successfully worked with different departments to achieve common goals.
How to prepare for a job interview at Westland Horticulture Ltd
✨Show Your Passion for Branding
Make sure to express your enthusiasm for branding and consumer goods during the interview. Share specific examples of how you've engaged with brands in the past, whether through previous roles or personal projects, to demonstrate your genuine interest.
✨Know Your Market
Familiarise yourself with current market trends and competitor activities in the gardening and FMCG sectors. Being able to discuss these insights will show that you are proactive and understand the landscape in which Westland operates.
✨Highlight Collaborative Skills
Since the role involves liaising with cross-functional teams, be prepared to discuss your experience working collaboratively. Share examples of how you've successfully communicated and influenced others in previous roles to achieve common goals.
✨Prepare for Product Lifecycle Questions
Expect questions about product lifecycle management. Be ready to discuss your experience with product launches, marketing campaigns, and how you've contributed to brand consistency in past roles. This will showcase your hands-on marketing skills.
