At a Glance
- Tasks: Manage and optimise ecommerce platforms to enhance online shopping experiences.
- Company: Join Westland Horticulture, a leader in the horticulture industry.
- Benefits: Gain ownership of projects, competitive salary, and career development opportunities.
- Other info: Dynamic team environment with opportunities for creativity and innovation.
- Why this job: Make a real impact on ecommerce growth with well-known brands.
- Qualifications: 2+ years in ecommerce merchandising and strong analytical skills.
The predicted salary is between 30150 - 36850 £ per year.
Are you passionate about ecommerce, digital retail and creating outstanding online experiences?
Westland Horticulture is looking for an e Commerce Merchandiser to join our growing Digital Marketing team and take ownership of the day-to-day trading and merchandising across our B2C and B2B ecommerce platforms.
You'll work across some of our well-known brands, including Marshalls Garden, Kent & Stowe, Peckish birdfeed and our b2b platform Westland Live, helping to grow online sales, improve conversion and deliver an engaging customer journey.
The role
You'll be responsible for bringing our ecommerce sites to life from seasonal campaigns and new product launches to onsite merchandising, product content, promotions and optimisation.
You'll use customer and website data to identify opportunities, improve performance and make sure our digital platforms are commercially effective.
You’ll be responsible for
- Managing the day-to-day trading and merchandising of our ecommerce websites via Shopify.
- Planning and delivering seasonal campaigns, promotions and product launches.
- Creating engaging, SEO-friendly product content and listings.
- Optimising categories, navigation, search, cross-selling and upselling.
- Analysing website performance, conversion and customer behaviour.
- Managing the ecommerce trading calendar and coordinating activity across teams.
- Briefing digital content including banners, landing pages, imagery and video.
- Working closely with Brand, Sales, Marketing and Customer Service.
- Supporting the development and optimisation of our ecommerce platforms.
About you
You'll ideally have 2+ years’ experience in ecommerce merchandising, trading or a similar digital role, with:
- Experience using an ecommerce CMS, ideally Shopify.
- Knowledge of Email marketing software to collaborate with the Email Marketing Manager
- Strong commercial awareness and an understanding of sales and margin.
- Knowledge of SEO, onsite optimisation and Google Analytics/GA4.
- Excellent copywriting and content skills.
- A creative eye for digital merchandising and customer experience.
- Strong analytical, organisational and communication skills.
- Experience using AI tools to support content creation and productivity.
Experience within FMCG, retail, home & garden and or lifestylewould be a bonus, as would B2B ecommerce and CRO experience.
Why Westland?
This is a fantastic opportunity to join the UK's leading horticulture business and work with some of the industry's most recognised brands.
You'll have genuine ownership across multiple ecommerce platforms, the opportunity to make a measurable commercial impact and the chance to develop your career within a growing and ambitious digital team.
If you're commercially driven, digitally curious and excited by the opportunity to shape ecommerce growth, we would love to hear from you!
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eCommerce Merchandiser in Alconbury employer: Westland Horticulture Ltd
Westland Horticulture Ltd is an exceptional employer, offering a dynamic work culture that prioritises safety and employee well-being in the heart of Alconbury. With a strong commitment to professional development, employees benefit from continuous training opportunities and a collaborative environment that fosters innovation and growth. Join us to make a meaningful impact in the manufacturing sector while enjoying a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Merchandiser in Alconbury
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Westland Horticulture Ltd are looking for when hiring for a eCommerce Merchandiser.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Westland Horticulture Ltd for the eCommerce Merchandiser, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Westland Horticulture Ltd as a eCommerce Merchandiser, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Westland Horticulture Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a eCommerce Merchandiser.
We think you need these skills to ace eCommerce Merchandiser in Alconbury
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Westland Horticulture Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Westland Horticulture Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Westland Horticulture Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Westland Horticulture Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Westland Horticulture Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Westland Horticulture Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
