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- Tasks: Create engaging video content and manage social media for our care homes.
- Company: Join Westgate Healthcare, a family-run, award-winning care home group.
- Benefits: Enjoy flexible pay access, employee discounts, and support for qualifications.
- Why this job: Be part of a compassionate team making a real difference in people's lives.
- Qualifications: Experience with social media and digital marketing tools is essential.
- Other info: A full driving licence is required for travel to care homes.
The predicted salary is between 24000 - 26000 £ per year.
Marketing Assistant (Entry Level) – Borehamwood, Hertfordshire
Location: Westgate Healthcare Head Office, Chester Road, Borehamwood, Herts, WD6 1NA
Salary: £24,000 to £26,000
Hours: Monday to Friday, 9am to 5pm, 37.5 hours per week
Job type: Permanent
Come and make a difference with the team at Westgate Healthcare! #CareWithUsAtWestgate
Westgate Healthcare is a family-run, award-winning care home group with 9 care homes across London, Essex, Herts and Bucks with further developments in the pipeline. We are incredibly proud that all of our inspected care homes are rated either ‘Good’ or ‘Outstanding’ by the independent care regulator, the Care Quality Commission.
We now have a very exciting opportunity for a creative, organised and enthusiastic individual to join our team in Borehamwood on a full time, permanent basis as our Marketing Assistant.
This is a fantastic opportunity to be part of a company that values collaboration, compassion and innovation. You’ll play a key role in telling the stories of our homes, supporting digital campaigns and helping us connect with families, residents and team members across multiple platforms.
Please note that this role is based at our Head Office in Borehamwood, Hertfordshire and requires flexibility to travel to all of our care homes as needed. For this reason, a car driver is essential.
Why work for Westgate?
- Improve your financial wellness and flexibility with Wagestream; access your wages before pay day and enjoy exclusive discounts at a variety of the UK’s favourite shops
- Access to the Blue Light Card (employee discount scheme)
- Access to other discount schemes; Byond Prepayment Card (employee cashback card), Extras Discounts (employee discount scheme) and Cycle to Work Scheme
- Refer a Friend Scheme – earn up to £500 for a successful referral!
- Internal and external employee recognition schemes (e.g. Employee of the Month and Long Service) and team building social events
- Support in achieving additional qualifications, including nationally recognised qualifications
- Access to financial and wellbeing support through The Care Workers Charity
- Comprehensive staff induction with free training and professional development
About The Role
- Create videos of our care homes that highlight key features, including footage of residents, team members and daily interactions
- Create diverse video content, including training materials, testimonials, recruitment adverts and staff interviews
- Assist Marketing Executive with local advertising efforts, both print and digital creating assets in Canva
- Develop and schedule content across Facebook, TikTok (where appropriate), LinkedIn, YouTube and Instagram
- Manage, implement and analyse all boosted and paid social media campaigns
- Collaborate with our 9 care homes to capture and produce engaging social media content
- Plan and promote events via social media to support recruitment and increase group occupancy
- Grow and engage our follower base across all social media platforms
- Provide support, where required, to our activities teams in creating videos and posting content on social media channels
- Maintain community interaction by responding to comments and messages promptly
- Work closely with the Marketing team to ensure all content aligns with the group’s overall marketing strategies
- Actively contribute to the planning and execution of online advertising strategies
- Design, plan and execute email marketing campaigns through MailChimp to boost stakeholder engagement
- Monitor social media trends in the care sector to keep the company innovative and competitive
- Support the Marketing Executive to compile data and reports on social media performance, engagement and industry trends
- Be responsible for day to day admin tasks within the Marketing team
You will liaise with the Marketing Executive on a daily basis to discuss and prioritise the weekly tasks, however the role will report to the Head of Sales and Marketing.
About You
- Proven experience in managing social media platforms (Facebook, TikTok, LinkedIn, YouTube and Instagram) and executing engaging digital marketing campaigns
- Confident using Meta’s social media scheduling tools
- Skilled in managing and updating websites using WordPress
- Proficient with visual design tools such as Canva for video editing as well as software including Hootsuite, MailChimp, Adobe, Excel and Word
- Full, clean driving licence with access to a vehicle for work-related travel
- Highly organised, articulate and self-motivated
We reserve the right to close this vacancy once we receive suitable applications, therefore, an early submission is encouraged. Due to a high volume of applications, if you do not hear from us within 5 working days, please assume that your application has been unsuccessful.
Westgate Healthcare is an equal opportunities employer, and we welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.
WGHROB #J-18808-Ljbffr
Marketing Assistant employer: Westgate Healthcare
Contact Detail:
Westgate Healthcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Assistant
✨Tip Number 1
Familiarise yourself with Westgate Healthcare's values and mission. Understanding their focus on collaboration, compassion, and innovation will help you align your conversations and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Showcase your social media skills by creating a mock campaign or content piece relevant to Westgate Healthcare. This will not only demonstrate your creativity but also your understanding of their target audience and marketing needs.
✨Tip Number 3
Network with current or former employees of Westgate Healthcare on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare specific examples of your past experiences managing social media campaigns and using tools like Canva and MailChimp. Being ready to discuss these in detail will show your practical knowledge and readiness for the role.
We think you need these skills to ace Marketing Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and digital marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Westgate Healthcare's mission. Mention specific examples of how your skills can contribute to their marketing efforts.
Showcase Your Creativity: If possible, include links to any previous marketing campaigns or social media content you've created. This will give them a sense of your style and creativity.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Westgate Healthcare
✨Showcase Your Creativity
As a Marketing Assistant, creativity is key. Prepare examples of past projects or ideas you have that demonstrate your ability to think outside the box. Bring along a portfolio or samples of your work, especially if they involve video content or social media campaigns.
✨Know the Company
Research Westgate Healthcare thoroughly before your interview. Understand their values, mission, and recent developments. This will help you tailor your answers and show genuine interest in the role and the company.
✨Prepare for Practical Questions
Expect questions that assess your skills in managing social media platforms and creating engaging content. Be ready to discuss specific tools you've used, like Canva or MailChimp, and how you've successfully executed campaigns in the past.
✨Demonstrate Your Organisational Skills
The role requires strong organisational abilities. Be prepared to discuss how you prioritise tasks and manage your time effectively. You might want to share examples of how you've handled multiple projects simultaneously in previous roles or during your studies.
