At a Glance
- Tasks: Lead digital growth for Western Union's European remittance and wallet products.
- Company: Join a global leader in digital payments with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with a chance to build high-performing teams and drive significant growth.
- Why this job: Shape the future of digital finance and make a real impact across Europe.
- Qualifications: 12+ years in B2C digital payments with strong leadership skills.
The predicted salary is between 100000 - 150000 £ per year.
This role is responsible for driving digital growth across Western Union’s European B2C remittance business by creating and delivering a corridor-driven product roadmap. This leader owns the end-to-end consumer digital experience for senders, including digital wallet capabilities, and is accountable for transaction volume, revenue growth, and customer lifetime value across priority corridors. This role requires a deep understanding of European customer behaviours and the ability to translate corridor level insights into differentiated digital product experiences that drive repeat usage and long-term engagement.
Role Responsibilities
- Own the European B2C remittance and digital wallet product roadmap with explicit accountability for corridor-level transaction growth, activation, retention and profitability.
- Define and scale digital wallet strategy as a core component of the European product ecosystem, including embedded financial solutions to drive loyalty and deeper engagement.
- Prioritise features that increase frequency, retention, and lifetime value by corridor.
- Partner with regional business leaders to align go-to-market strategies to drive revenue, transactions and customer retention.
- Continuously assess corridor and wallet performance to dynamically adjust roadmap priorities.
- Drive wallet adoption, activation and repeat usage across Europe.
- Establish corridor-level and wallet specific KPIs to define product contribution to digital growth.
- Optimise digital funnels from customer registration/login to transaction.
- Lead cross-functional delivery of key initiatives.
- Localise and optimise the global platform capabilities to specifically serve the needs of the European customer.
- Serve as the primary EU product leader representing corridor and wallet priorities in global forums.
- Own the end-to-end digital customer experience, including wallet onboarding, and ensure the experiences meet market requirements for speed, reliability and ease.
- Partner with compliance and risk teams to ensure features comply with EU country level regulations.
- Ensure risk controls, fraud prevention and transaction monitoring are properly embedded into product design.
- Collaborate with operations to minimise customer support issues.
- Lead and develop a European focused product team responsible for regional product performance.
- Communicate progress, performance and trade-offs clearly to executive stakeholders.
Role Requirements
- 12+ years of experience leading B2C digital payments, remittance, wallet or digital banking products within regulated financial services.
- Proven success scaling digital wallet solutions in Europe.
- Strong background in consumer payments, cross-border remittances, digital wallets or regulated fintech environments.
- Impeccable understanding of data and metrics, exercising high quality, data driven decisioning.
- Strong collaboration skills. Ability to build trust and negotiate with teams across different seniority levels and functions, including product, design, technology, marketing, compliance, business development and sales, and geographies to build products that engage our global customers.
- Experience building high performing teams. Proven success developing, coaching, and mentoring diverse talent, and serving as a role model across global cross functional teams.
- Excellent verbal, written and presentation skills.
Director, Digital Product - Europe employer: Western Union
As a Vice President of Customer Lifecycle Growth at our company, you will thrive in a dynamic and inclusive work culture that prioritises employee development and innovation. With access to comprehensive benefits including parental leave, health insurance options, and tuition repayment assistance, we empower our team members to grow both personally and professionally while making a meaningful impact on customer engagement strategies. Join us in a hybrid work environment that values diverse perspectives and fosters collaboration across global teams, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Digital Product - Europe
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Western Union. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Director, Digital Product - Europe
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Western Union.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Western Union's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Western Union
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Western Union.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Western Union will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Western Union employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
