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For Companies At a Glance
- Tasks: Drive growth and build relationships with retail and wholesale customers across the South East.
- Company: Join a fast-growing company with an entrepreneurial culture and exciting product ranges.
- Benefits: Competitive salary, bonuses, car allowance, and career development opportunities.
- Other info: Opportunity for genuine career progression in a supportive and ambitious team.
- Why this job: Make a real impact in a dynamic environment while managing your own territory.
- Qualifications: Experience in sales or account management, strong communication skills, and a proactive mindset.
The predicted salary is between 40000 - 50000 £ per year.
Field-Based - South East & UK | Car Allowance | Competitive Salary + Sales Incentives + Benefits
Want to represent fast-growing SDA brands, own your territory like a business, and play a key role in accelerating UK retail growth? At Western International Group, we're expanding, and we're looking for a commercially driven Regional Account Manager to help take our retail and wholesale presence to the next level across the South East and wider UK market. This is an opportunity for an ambitious sales professional who thrives in fast-paced environments, enjoys building winning partnerships, and wants the autonomy to make a genuine commercial impact.
If you know how to open doors, grow accounts, increase distribution, and deliver results within retail and wholesale channels, this could be the role for you.
Why Join Us?
- High-growth environment with ambitious expansion plans
- Real autonomy to manage and grow your territory
- Opportunity to work with exciting SDA product ranges
- Direct visibility and influence within the business
- Fast-moving, entrepreneurial culture
- Genuine opportunity for career progression and development
- Competitive salary, bonus, and benefits package
The Role
As Regional Account Manager, you'll take ownership of a portfolio of retail, independent, regional, and wholesale customers while driving new business growth across your territory. You'll be responsible for increasing sales, expanding distribution, strengthening customer relationships, and ensuring our brands stand out in-store and online. This role is ideal for someone who combines strong relationship-building skills with commercial drive and a proactive, hunter mentality.
What You'll Be Doing
- Account Management & Customer Growth
- Manage and develop relationships with regional retail and wholesale accounts
- Deliver outstanding customer service to maximise long-term partnerships and sales growth
- Conduct regular customer visits to review performance and identify opportunities
- Ensure promotions, activations, and agreed plans are executed effectively in-store and online
- Build trusted partnerships with customers and become a key commercial contact
- Business Development
- Identify and win new independent and regional accounts across your territory
- Increase distribution, visibility, and market share within existing and new customers
- Proactively seek out growth opportunities and convert leads into long-term business
- Present tailored commercial proposals and relevant product ranges to customers
- Commercial Ownership
- Deliver against territory sales, volume, and margin targets
- Negotiate pricing, promotions, and trading agreements within company guidelines
- Monitor account performance and provide accurate forecasting
- Manage territory budgets and promotional spend effectively
- Category & Brand Leadership
- Maintain strong knowledge of the SDA and electrical appliance market
- Monitor competitor activity and identify market opportunities
- Improve product mix, distribution, merchandising, and in-store execution
- Support customers with product training where required
- Act as a professional and passionate brand ambassador for Western International Group
- Cross-Functional Collaboration
- Work closely with supply chain, marketing, finance, and internal teams to support customer success
- Provide regular reporting on sales performance, market insights, and pipeline activity
- Share customer feedback to support continuous improvement and future growth strategies
What We're Looking For
We're looking for a motivated, commercially aware sales professional who enjoys building relationships, driving growth, and delivering results.
Skills & Experience Required
- Proven experience in field sales or account management
- Experience within small domestic appliances (SDA), electrical appliances, consumer electronics, or FMCG preferred
- Strong experience managing retail, independent, regional, or wholesale accounts
- Excellent communication, presentation, and negotiation skills
- Commercially driven with a track record of delivering against targets
- Self-motivated, organised, and highly proactive
- Ability to work independently and manage a territory effectively
- Strong Microsoft Office and CRM skills
- Full UK driving licence essential
Who Will Succeed in This Role?
This role suits someone who:
- Loves building strong customer relationships
- Enjoys winning new business and spotting opportunities
- Thrives in a fast-moving commercial environment
- Takes ownership and accountability
- Wants to grow with an ambitious business
- Brings energy, resilience, and a results-driven mindset
Ready to Make an Impact?
If you're looking for a role where you can genuinely influence growth, build long-term partnerships, and develop your career within a growing SDA business, we'd love to hear from you. Apply now and become part of the next stage of growth at Western International Group.
Regional Account Manager – South East (SDA) in Wolverhampton employer: Western International Group(UK)Ltd
Contact Detail:
Western International Group(UK)Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Account Manager – South East (SDA) in Wolverhampton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups to connect with potential employers and other professionals. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Prepare your elevator pitch! You never know when you’ll bump into someone from your dream company. Have a quick, engaging summary of who you are and what you bring to the table ready to go.
✨Tip Number 3
Follow up after interviews! A simple thank-you email can set you apart from other candidates. It shows your enthusiasm for the role and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, applying directly can sometimes give you a leg up in the hiring process.
We think you need these skills to ace Regional Account Manager – South East (SDA) in Wolverhampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Regional Account Manager role. Highlight your achievements in sales, account management, and any relevant experience in the SDA or FMCG sectors.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven growth and built relationships in previous positions, and show your enthusiasm for joining our team.
Showcase Your Commercial Acumen: In your application, demonstrate your understanding of the market and how you can contribute to our growth. Mention any strategies you've used to increase distribution or visibility in past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Western International Group.
How to prepare for a job interview at Western International Group(UK)Ltd
✨Know Your Territory
Before the interview, research the South East market and understand the key players in retail and wholesale. Familiarise yourself with the specific challenges and opportunities in this region, as it will show your potential employer that you're ready to hit the ground running.
✨Showcase Your Relationship-Building Skills
Prepare examples of how you've successfully built and maintained relationships with clients in previous roles. Highlight specific instances where your efforts led to increased sales or improved customer satisfaction, as this aligns perfectly with the role's focus on account management.
✨Demonstrate Your Commercial Acumen
Be ready to discuss your understanding of the SDA market and how you can leverage that knowledge to drive growth. Bring insights about competitors and market trends, and be prepared to suggest strategies for increasing distribution and visibility for the brands you'll represent.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle real-world situations. Think of scenarios where you've had to negotiate pricing or manage a challenging client relationship, and outline how you approached these situations to achieve positive outcomes.