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- Tasks: Lead sales in the West & East Midlands, building relationships with retailers and wholesalers.
- Company: Join Western International Group, a global leader in electronics and home appliances.
- Benefits: Enjoy perks like car allowance, employee discounts, free parking, and a staff playroom.
- Why this job: Make an impact with trusted products while enjoying creative freedom and career growth.
- Qualifications: 4+ years in UK sales/account management; strong analytical and communication skills required.
- Other info: A clean UK driving license is essential; Midlands knowledge is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Direct message the job poster from Western International Group(UK)Ltd
Western International Group UK Ltd is part of the globally renowned Western International Group—an international conglomerate with a rich heritage in electronics, home appliances, fashion, and retail. With roots in Dubai and a global presence, the Group serves over a billion customers worldwide.
In the UK, Western International Group brings a commitment to quality, innovation, and affordability. Our UK division focuses on enhancing everyday life with trusted, value-driven products—most notably Geepas, our flagship brand known for reliable electronic kitchenware and home appliances. With over 1,500 products and 500 million satisfied customers globally, Geepas is a name synonymous with dependability and practical excellence.
At Western International Group UK Ltd, we believe that small choices make a big impact—from morning coffee to family dinners. Our mission is to empower homes across the UK with smart, affordable solutions that make everyday living easier.
Extra Perks: Car Allowance | Employee Discounts | Free Parking & EV Charging | Staff Playroom
\”Your territory. Your strategy. Your success — we just give you the stage to shine.\”
We’re looking for a dynamic, self-motivated Area Sales Manager to lead the West & East Midlands for Geepas.co.uk and our portfolio of trusted home, kitchen, and lifestyle brands.
This is your chance to grow sales, build strong retailer & wholesaler relationships, and make your mark with products people use and love every single day.
What You’ll Do
- Be the face of Geepas in your region – connecting with retailers, wholesalers & independents.
- Drive sales of home appliances and lifestyle products through strong partnerships.
- Spot opportunities using weekly performance reports & market insights.
- Work with internal teams to keep stock, promotions & forecasts on track.
- Deliver compelling presentations & business reviews.
- Stay ahead with deep product & competitor knowledge.
- 4+ years in UK sales/account management (home appliances, kitchenware, or consumer goods preferred).
- Commercially sharp with strong analytical skills (Excel & forecasting tools).
- Confident communicator & natural relationship-builder.
- Self-starter who owns their territory and delivers results.
- Midlands wholesale/retail knowledge is a plus.
- Clean UK Driving License
- Creative freedom to test new ideas
- Training & career growth opportunities
- Employee discounts on our products
Hurry up and apply — we’re desperately waiting to connect with the right talent!
Qualifications
- 4+ years in UK sales/account management (home appliances, kitchenware, or consumer goods preferred).
- Commercially sharp with strong analytical skills (Excel & forecasting tools).
- Confident communicator & natural relationship-builder.
- Self-starter who owns their territory and delivers results.
- Clean UK Driving License
- Midlands wholesale/retail knowledge is a plus.
Benefits
- Car Allowance
- Employee Discounts
- Free Parking & EV Charging
- Staff Playroom
Location: Birmingham, England, United Kingdom
This listing reflects a generic UK role; refer to the posting for current opportunities and application details.
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Area Sales Manager – West & East Midlands employer: Western International Group(UK)Ltd
Contact Detail:
Western International Group(UK)Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager – West & East Midlands
✨Tip Number 1
Familiarise yourself with Geepas and its product range. Understanding the brand's values and offerings will help you connect better with potential clients and demonstrate your genuine interest in the role.
✨Tip Number 2
Network within the Midlands retail and wholesale sectors. Attend local trade shows or industry events to meet key players and gain insights into market trends, which can be beneficial during interviews.
✨Tip Number 3
Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've driven sales growth and built relationships in your past roles, as this will showcase your suitability for the position.
✨Tip Number 4
Stay updated on competitors in the home appliances market. Knowing their strengths and weaknesses will allow you to articulate how Geepas stands out, which is crucial for a sales manager role.
We think you need these skills to ace Area Sales Manager – West & East Midlands
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and account management, particularly in home appliances or consumer goods. Use specific examples to demonstrate your achievements and skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention your understanding of the Geepas brand and how your background makes you a perfect fit for driving sales in the West & East Midlands.
Highlight Analytical Skills: Since the role requires strong analytical skills, be sure to mention your proficiency with Excel and any forecasting tools you've used. Provide examples of how you've used data to drive sales or improve performance in previous roles.
Showcase Communication Skills: As a confident communicator, include examples of how you've built relationships with retailers and wholesalers. Highlight any presentations or business reviews you've delivered that resulted in successful partnerships or sales growth.
How to prepare for a job interview at Western International Group(UK)Ltd
✨Know Your Products Inside Out
As an Area Sales Manager for Geepas, it's crucial to have a deep understanding of the products you'll be selling. Familiarise yourself with the features, benefits, and unique selling points of the home appliances and kitchenware. This knowledge will help you build credibility with retailers and wholesalers during your interview.
✨Demonstrate Your Sales Strategy
Prepare to discuss your approach to driving sales in the West & East Midlands. Highlight any successful strategies you've implemented in previous roles, especially those that involved building strong relationships with retailers. Be ready to share specific examples of how you've identified opportunities and achieved results.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss how you've used data to inform your sales strategies. Bring examples of how you've utilised Excel or forecasting tools to track performance and make informed decisions. This will demonstrate your commercial acumen and ability to drive results.
✨Be a Confident Communicator
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently. During the interview, focus on your ability to connect with others, whether it's through compelling presentations or casual conversations. Show that you're a natural relationship-builder who can engage with various stakeholders.
