Marketing Manager – Exeter

We’re Westcotts – a Top 50+50 Accountancy Practice and Investors in People Gold / Real Living Wage Employer, with over 300 team members based across offices in Devon, Somerset and Wiltshire. We’re looking for a Marketing Manager to lead our marketing operation supporting all our offices across the South West. This is an exciting opportunity for an experienced marketing professional to play a key role in supporting the firm’s growth by developing and delivering effective marketing initiatives that raise our profile, strengthen client relationships, and support new business opportunities.

Reporting directly to the Strategic Marketing Group and working closely with our Partners, team members and external marketing consultants; you’ll help lead, shape, manage and deliver our marketing strategy and activity to be the first choice for accounting, tax and specialist advice that helps our clients achieve their version of success.

At Westcotts, our people are our greatest strength. When you join us, you’ll become part of a welcoming and collaborative team where your ideas and contributions are genuinely valued as you work with Partners and teams across the business. You’ll benefit from the opportunity to lead, shape and develop the marketing profile of a well‐established and growing professional services firm. This is a varied and interesting role in a friendly and supportive working environment with a genuine focus on wellbeing and work/life balance.

Main Duties

This is a varied and proactive role where you will be responsible for leading, developing and delivering the marketing strategy and initiatives that support Westcotts overall strategic objectives. Your responsibilities will include:

• Lead, shape, manage and deliver our marketing strategy and activity
• Developing, managing and implementing targeted direct marketing campaigns
• Building, managing and maintaining the firm’s media profile
• Supporting and managing PR and marketing events, including budget seminars, agricultural shows, and other client engagement activities
• Continuing to build and strengthen relationships with professional networks and referrers, helping raise the firm’s profile with other professional advisers
• Overseeing the development of marketing and promotional materials, including brochures, leaflets, newsletters, and other branded communications
• Working with Partners and teams across the firm to help identify target clients and potential opportunities
• Supporting the generation of new business leads, including assisting with initial meetings and marketing initiatives
• Marketing team management including communication and appraisals
• Helping identify new service opportunities, sectors, and markets where the firm can expand its offering
• Identify opportunities within the existing client base and professional network to promote additional services
• Work collaboratively with Partners, Directors, and colleagues across offices to ensure marketing activity supports firmwide objectives
• Monitor the success of marketing campaigns and initiatives, helping ensure activities deliver value and support the firm’s growth
• Spending time in each of our offices, building relationships with partners and team and supporting local marketing activity

Experience, Qualifications, Skills and Attributes

Ideally (although not essential), you’ll have the following experience, qualifications, skills and attributes:

• Previous experience in a marketing leadership role is essential, ideally within a professional services environment
• Experience leading marketing campaigns, PR activity, and events
• Studying towards, or qualified with, the Chartered Institute of Marketing (CIM), or a degree in Marketing or related subject is desirable
• Persuasive, influential and proactive able to effectively gain buy‐in from stakeholders in a timely manner
• Accountable, outgoing and socially confident used to taking ownership of initiatives and confidently leading marketing activity from concept through to delivery
• Highly collaborative, visible and an excellent communicator used to regularly engaging with teams across multi‐sites, attending company events and held in high regard by fellow team members
• Positive, engaging and innovative
• Adaptable, highly organised and conscientious always ensuring projects are delivered effectively and to a high standard
• Comfortable working at pace, resilient and emotionally composed, maintaining professionalism and focus in a fast‐paced environment
• The ability to commute regularly to all our offices across the Southwest and attend events when needed is essential

36.25 hours / 5 days per week (flexible and hybrid working is available). 25 days annual leave plus bank holidays with the ability to buy or sell one week’s holiday. Annual salary review. Death in service 3 x annual salary. Access to Westfield Rewards and Health scheme. 24-hour external Employee Assistance Programme helpline. Flexible benefits including Cycle to Work, Payroll Charity Giving and Private Medical Insurance. Introducing clients and team member commission schemes. Pension 3% rising to 4% (but matched up to 6%) after 4 years’ service. Enhanced Maternity and Paternity pay after one year’s service.

How to apply

To apply for this position, please upload your CV along with a covering letter providing information on why you feel you would be suitable for the role in particular in regards to the desired attributes, skills, experience and qualifications. Please also state your current salary (if applicable), salary expectations and available start date.