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- Tasks: Develop and execute go-to-market strategies for Google and Microsoft marketplaces.
- Company: Join Westcon-Comstor, a global tech distributor shaping the future of technology.
- Benefits: Enjoy flexible working, health insurance, and opportunities for professional growth.
- Other info: Inclusive culture that celebrates diversity and fosters innovation.
- Why this job: Make an impact by driving marketplace growth and building strategic relationships.
- Qualifications: 5+ years in Cloud or SaaS with strong relationship-building skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
We have an exciting opportunity for an experienced Cloud Alliance Manager/MarketPlace Program Manager with strong cloud expertise to join the Westcon-Comstor sales team. In this role, you will be responsible for translating Google and Microsoft Marketplace programs into a scalable, repeatable goâtoâmarket strategy for WestconâComstor. You will build deep knowledge of both hyperscalers' marketplace offerings and develop strong strategic relationships with Microsoft and Google to drive and grow the EMEA pipeline across multiple vendors within the WestconâComstor portfolio.
These marketplace initiatives will align with and enhance existing vendor business plans, in close collaboration with WestconâComstor Vendor Business Leads. You will play a key role in establishing and maintaining effective relationships with Microsoft and Google stakeholders, ensuring a coordinated and consistent approach across internal teams. Close collaboration with the CSP Marketplace ISV Manager and Vendor Business Leads will be essential to successfully integrate marketplaceâled initiatives into broader goâtoâmarket strategies.
The successful candidate will bring a strong understanding of hyperscaler cloud marketplaces and services, along with experience selling through a twoâtier model. You will be comfortable engaging with hyperscaler partners, vendor stakeholders, and internal teams to drive alignment and measurable growth.
Location: London (Hatton Garden)/Hybrid - with regular travel within EMEA (potentially twice a month)
Competitive salary and benefits
Key Responsibilities
- Develop and execute a scalable goâtoâmarket strategy across Google Cloud and Microsoft marketplaces, supporting multiple vendors within the WestconâComstor portfolio.
- Build and maintain strong strategic relationships with Google and Microsoft marketplace, partner, and account teams.
- Drive marketplace pipeline growth through coâsell motions, joint planning, and commercially compelling marketplace offerings.
- Partner closely with Vendor Business Leads to integrate marketplace initiatives into wider vendor GTM plans.
- Engage and enable vendors to adopt marketplace programmes, incentives, and coâsell strategies effectively.
- Collaborate internally across sales, marketing, and operations to ensure marketplace readiness and execution.
- Support demand generation through coâfunded marketing activity and clear marketplace positioning.
- Provide sales enablement, reporting, and business reviews focused on marketplace revenue, pipeline, and performance.
About You
- 5+ years of experience in Cloud, SaaS, distribution, or vendor side partner/channel management
- Knowledge of Google, Microsoft - either selling their products or knowing how their marketplaces operate
- Experience selling or supporting sales through a two tier channel model
- Understanding of hyperscaler
- Experience in Cloud GTM, product management, or alliances/partnership management
- Strong relationship building across complex ecosystems
- Effective long range planning and commercial acumen
- High impact communication skills
- Cross functional coordination and stakeholder management
- Ability to motivate and influence without direct authority
- Resilience, adaptability, and strong problem solving capability
About Westcon Comstor
Westcon-Comstor is a global technology distributor specialising in cybersecurity, networking, and hybrid cloud solutions. As Growth Architects of the channel, we empower IT partners, vendors, and end customers to seize opportunities, unlock potential, and achieve scalable success. Our core values - ambition, integrity, partnership, and accountability - guide how we work and inspire everything we do. We believe diversity drives creativity and innovation, which is why we're dedicated to creating an inclusive environment where every voice is heard, every perspective matters, and every team member can thrive.
Join us and be part of a team that's shaping the future of technology across the channel.
What we offer
- An inclusive and supportive work environment where diversity is celebrated.
- Opportunities for professional growth, learning, and career development.
- Flexible working arrangements, health insurance, and other benefits to support your wellbeing.
- A culture of collaboration, innovation, and accountability.
Commitment to diversity & inclusion
We are an equal opportunity employer and value diversity in our workforce. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, disability, sexual orientation, or any other protected characteristic. Equity is at the heart of all our departments and roles.
Alliance Manager/MarketPlace Leader - Google & Microsoft in London employer: Westcon-Comstor
Contact Detail:
Westcon-Comstor Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Alliance Manager/MarketPlace Leader - Google & Microsoft in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the cloud space, especially those who have ties with Google and Microsoft. A friendly chat can lead to insider info about job openings or even a referral.
â¨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies that highlight your experience with cloud marketplaces. When you get the chance to chat with hiring managers, share specific examples of how you've driven growth in previous roles.
â¨Tip Number 3
Stay updated on industry trends! Follow news related to Google and Microsoft marketplaces. This knowledge will not only help you in interviews but also show your passion for the role and the industry.
â¨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Westcon-Comstor. Make sure to tailor your application to reflect your understanding of our values and the role.
We think you need these skills to ace Alliance Manager/MarketPlace Leader - Google & Microsoft in London
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the role of Alliance Manager/MarketPlace Leader. Highlight your experience with Google and Microsoft marketplaces, and donât forget to showcase your cloud expertise!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why youâre the perfect fit for this role. Mention specific experiences that align with the responsibilities listed in the job description.
Showcase Your Relationship-Building Skills: Since this role involves building strong relationships with stakeholders, make sure to include examples of how you've successfully managed partnerships in the past. We want to see your people skills in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. Itâs the best way for us to receive your application and get you on our radar!
How to prepare for a job interview at Westcon-Comstor
â¨Know Your Hyperscalers
Make sure you have a solid understanding of Google and Microsoft marketplaces. Familiarise yourself with their offerings, programmes, and how they operate. This knowledge will not only impress your interviewers but also help you articulate how you can leverage these platforms for Westcon-Comstor.
â¨Showcase Your Relationship Skills
Prepare examples that highlight your ability to build and maintain strategic relationships. Think about times when you've successfully collaborated with partners or internal teams. Being able to demonstrate your relationship-building skills will be crucial in this role.
â¨Demonstrate Your Go-To-Market Strategy Knowledge
Be ready to discuss your experience in developing and executing go-to-market strategies. Bring specific examples of how you've driven marketplace growth in the past, especially through co-sell motions or joint planning. This will show that you understand the nuances of the role.
â¨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think about how you've successfully coordinated across different functions in previous roles. Be prepared to share stories that illustrate your ability to motivate and influence others, even without direct authority.