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- Tasks: Drive marketplace growth with Google and Microsoft through strategic partnerships and innovative go-to-market strategies.
- Company: Join Westcon-Comstor, a global tech distributor shaping the future of technology.
- Benefits: Enjoy flexible working, health insurance, and opportunities for professional growth.
- Other info: Inclusive culture that celebrates diversity and fosters collaboration.
- Why this job: Be at the forefront of cloud innovation and make a real impact in the tech industry.
- Qualifications: 5+ years in Cloud or SaaS, strong relationship-building skills, and experience with hyperscaler marketplaces.
The predicted salary is between 60000 - 80000 £ per year.
We have an exciting opportunity for an experienced Cloud Alliance Manager/MarketPlace Program Manager with strong cloud expertise to join the Westcon-Comstor sales team. In this role, you will be responsible for translating Google and Microsoft Marketplace programs into a scalable, repeatable go‑to‑market strategy for Westcon‑Comstor. You will build deep knowledge of both hyperscalers' marketplace offerings and develop strong strategic relationships with Microsoft and Google to drive and grow the EMEA pipeline across multiple vendors within the Westcon‑Comstor portfolio.
These marketplace initiatives will align with and enhance existing vendor business plans, in close collaboration with Westcon‑Comstor Vendor Business Leads. You will play a key role in establishing and maintaining effective relationships with Microsoft and Google stakeholders, ensuring a coordinated and consistent approach across internal teams. Close collaboration with the CSP Marketplace ISV Manager and Vendor Business Leads will be essential to successfully integrate marketplace‑led initiatives into broader go‑to‑market strategies.
The successful candidate will bring a strong understanding of hyperscaler cloud marketplaces and services, along with experience selling through a two‑tier model. You will be comfortable engaging with hyperscaler partners, vendor stakeholders, and internal teams to drive alignment and measurable growth.
Location: London (Hatton Garden)/Hybrid - with regular travel within EMEA (potentially twice a month)
Competitive salary and benefits
Key Responsibilities
- Develop and execute a scalable go‑to‑market strategy across Google Cloud and Microsoft marketplaces, supporting multiple vendors within the Westcon‑Comstor portfolio.
- Build and maintain strong strategic relationships with Google and Microsoft marketplace, partner, and account teams.
- Drive marketplace pipeline growth through co‑sell motions, joint planning, and commercially compelling marketplace offerings.
- Partner closely with Vendor Business Leads to integrate marketplace initiatives into wider vendor GTM plans.
- Engage and enable vendors to adopt marketplace programmes, incentives, and co‑sell strategies effectively.
- Collaborate internally across sales, marketing, and operations to ensure marketplace readiness and execution.
- Support demand generation through co‑funded marketing activity and clear marketplace positioning.
- Provide sales enablement, reporting, and business reviews focused on marketplace revenue, pipeline, and performance.
About You
- 5+ years of experience in Cloud, SaaS, distribution, or vendor side partner/channel management
- Knowledge of Google, Microsoft - either selling their products or knowing how their marketplaces operate
- Experience selling or supporting sales through a two tier channel model
- Understanding of hyperscaler
- Experience in Cloud GTM, product management, or alliances/partnership management
- Strong relationship building across complex ecosystems
- Effective long range planning and commercial acumen
- High impact communication skills
- Cross functional coordination and stakeholder management
- Ability to motivate and influence without direct authority
- Resilience, adaptability, and strong problem solving capability
About Westcon Comstor
Westcon-Comstor is a global technology distributor specialising in cybersecurity, networking, and hybrid cloud solutions. As Growth Architects of the channel, we empower IT partners, vendors, and end customers to seize opportunities, unlock potential, and achieve scalable success.
Our core values - ambition, integrity, partnership, and accountability - guide how we work and inspire everything we do. We believe diversity drives creativity and innovation, which is why we're dedicated to creating an inclusive environment where every voice is heard, every perspective matters, and every team member can thrive.
Join us and be part of a team that's shaping the future of technology across the channel.
What we offer
- An inclusive and supportive work environment where diversity is celebrated.
- Opportunities for professional growth, learning, and career development.
- Flexible working arrangements, health insurance, and other benefits to support your wellbeing.
- A culture of collaboration, innovation, and accountability.
Commitment to diversity & inclusion
We are an equal opportunity employer and value diversity in our workforce. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, disability, sexual orientation, or any other protected characteristic. Equity is at the heart of all our departments and roles.
Alliance Manager/MarketPlace Leader - Google & Microsoft employer: Westcon-Comstor
Contact Detail:
Westcon-Comstor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Alliance Manager/MarketPlace Leader - Google & Microsoft
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who work at Google and Microsoft. Attend events, webinars, or even local meetups to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your knowledge of cloud marketplaces and your experience with two-tier models. This will set you apart from the crowd.
✨Tip Number 3
Don’t be shy about following up! After interviews or networking events, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you on their radar and shows your enthusiasm.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you a better shot at landing that dream role. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Alliance Manager/MarketPlace Leader - Google & Microsoft
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Alliance Manager/MarketPlace Leader. Highlight your experience with Google and Microsoft marketplaces, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your cloud expertise and how you can contribute to Westcon-Comstor's goals in the EMEA region.
Showcase Your Relationship-Building Skills: Since this role involves building strong relationships with stakeholders, make sure to include examples of how you've successfully managed partnerships in the past. We want to see your ability to engage and influence others!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Westcon-Comstor
✨Know Your Hyperscalers
Make sure you have a solid understanding of Google and Microsoft marketplaces. Familiarise yourself with their offerings, recent updates, and how they fit into the broader cloud landscape. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Build Your Relationship Skills
Since this role involves establishing strong relationships with stakeholders, think about examples from your past experiences where you've successfully built partnerships. Be ready to discuss how you can leverage these skills to enhance collaboration between Westcon-Comstor and its vendors.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare scenarios where you've had to develop go-to-market strategies or drive pipeline growth. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Showcase Your Adaptability
The tech landscape is always changing, so be prepared to discuss how you've adapted to new challenges in the past. Highlight your resilience and ability to pivot strategies when necessary, especially in fast-paced environments like cloud services.