Senior Marketing Executive in Reading

At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organisations across the UK and beyond. Following our strategic partnership with ALSO in 2025, Westcoast continues to strengthen its scale, capability and market position while maintaining the pace, energy and partner focus that define the business. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

The Job Role

As a Senior Marketing Executive, your primary focus will be delivering marketing campaigns for some of Westcoast’s biggest brands. Working closely with Marketing, vendors, agencies, product and sales stakeholders, you will turn approved campaign plans into well-executed activity that is delivered on time, on budget and against agreed objectives. This role is suited to a commercially aware marketing professional who thrives on managing multiple stakeholders, maintaining momentum and demonstrating the value of marketing through measurable results.

In this role, you will manage the campaign process from brief to delivery, coordinating agency activity, timelines, approvals, documentation, go-live readiness and results collation. You will help to support the planning cycle by using market analysis, customer insight, sales trends and vendor priorities to help shape activity that aligns to Westcoast and vendor objectives. You will bring a Westcoast-first mindset to every campaign, ensuring activity has a clear objective, relevant channel message and measurable outcome.

Your Day-to-Day Responsibilities Will Include:

• Maintaining and developing strong internal and external stakeholder relationships across vendors, product, sales, agencies and wider marketing teams.
• Supporting the Marketing Account Manager with quarterly planning cycles, including contributing ideas, insight and recommendations linked to business and vendor objectives.
• Owning and executing marketing campaigns across digital, events, incentives, content, lead generation, profiling and account-based marketing.
• Preparing clear briefs that define campaign objectives, audience, messaging, budget, timelines, metrics and expected outcomes.
• Acting as a role model for best practice campaign management, demonstrating accountability, efficiency, expertise and control.

Is this the role for you?

To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:

• Previous experience planning, executing and reporting on marketing activity, ideally within a B2B, IT reseller, vendor, distributor or agency environment.
• Strong project management skills with the ability to manage multiple campaigns, deadlines and stakeholders at once.
• Commercial understanding, with the ability to connect marketing activity to business objectives, sales outcomes and measurable results.
• Excellent written communication and copywriting skills, with strong attention to detail across campaign assets, briefs and stakeholder updates.
• Strong working knowledge of Microsoft Office; experience with marketing platforms, CRM, reporting tools or creative software would be beneficial.

What’s in It for You?

This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.

Growth Opportunities:

We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work-based studies, or professional qualifications, we’ve got you covered.

Generous Benefits Package:

Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).

Wellbeing Support:

Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.

Community & Connection:

Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

What’s Next?

If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5-6 mins). Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, kindly note that we have chosen to pursue other candidates for this opportunity. We appreciate your interest and encourage you to explore future opportunities with us.