Sales Specialist (Unified Comms) in Reading

At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

With the changing workforce dynamics, the need for seamless Unified Communications and AV has become more important than ever. Westcoast’s dedicated UC team focuses on collaboration hardware and software vendors to complement our other key product pillars. The successful candidate will bring their knowledge and experience of this category and help support the portfolio focusing on key resellers to target corporate customers and system integrators. They will deliver a flawless service to our reseller base and grow vendors within Westcoast.

Your Day-to-Day Responsibilities Will Include:

• Responsible for the sales engagement within reseller accounts, supporting to specify the correct technology for solution delivery, with focus to support best customer experience.
• Growing existing and onboarded vendor partners within accounts, aiming to increase market share and create strategies with accounts to increase solution adoption.
• Support Product Managers on forecasting for key projects, best-selling SKUs, and future promotional items in line with UC Business Manager.
• Proactively working with vendor channel management teams to foster tri‑party relationship and create more visibility around opportunities in the market.
• Management of UC product pipeline within accounts, to provide visibility and delegation to account managers, assisting to close and win.
• Educate Account Managers on expanding their knowledge in the UC portfolio to further enhance opportunities, ensuring to maintain and gain relevant UC solutions certifications as required.
• Arranging relevant strategic client meetings alongside account managers to maximize potential opportunities, build pipeline and further develop the professional business relationships.
• Work with Product managers and specialist teams in the business to capitalize on significant opportunities uncovered within accounts.

Is this the role for you?

To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:

• Good knowledge of UC solutions and service offerings.
• Understanding the role of modern IT within different industries.
• Collaborate with management and sales teams in shared accounts to ensure seamless integration of sales knowledge and influence.
• Cultivate and maintain positive relationships with customers to ensure account retention and growth.
• Establish a professional working relationship, up to the executive level, with the client.
• Demonstrate leadership and initiative in successfully driving success factors in reseller accounts – becoming the trusted advisor.
• Collaborating with teams to develop innovative ideas on technology and solutions stack that support growing the business at a faster pace.
• Demonstrate service or product knowledge and professionalism in researching and sharing service‑related information with account teams and customers.
• Maintain expertise on UC at all levels – new applications, maintenance, budgets, typical objectives, measures, metrics.
• Hold industry recognised sales and product certifications (we will provide access to this).

What’s in It for You?

This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.

Growth Opportunities: We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work‑based studies, or professional qualifications, we’ve got you covered.

Generous Benefits Package: Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Thame only – New fully equipped gym available 24/7).

Wellbeing Support: Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.

Community and Connection: Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

What’s Next? If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5‑6 mins). Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, we’ve moved forward with other applicants for this role, but we encourage you to explore future opportunities with us.