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- Tasks: Lead exciting marketing campaigns for top IT brands and engage with diverse stakeholders.
- Company: Join Westcoast, a Sunday Times Top Track 100 company with a vibrant team culture.
- Benefits: Starting salary from £32,000, 25 days holiday, and wellness support.
- Why this job: Dive into the IT industry, build connections, and grow your career with us.
- Qualifications: Experience in marketing, strong communication skills, and a passion for creativity.
- Other info: Enjoy training opportunities and a supportive community with social events.
The predicted salary is between 24000 - 48000 £ per year.
At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us.
This is an opportunity for an experienced Marketing professional, ideally with IT reseller, vendor or distributor experience or agency experience. The position is full time and based at our offices in Theale, within easy reach of M4 Junction 12 and Theale Train Station.
As a Marketing Account Manager you will own marketing campaigns for several of our biggest brands. This will involve liaising with internal and external stakeholders to plan, pitch, execute and report back on a full range of marketing campaigns. You will be part of a team of 16 individuals delivering marketing campaigns that meet business objectives, engage customers and drive sales.
Marketing budgets are released on a quarterly basis. Using information gathered from market analysis, customer insights and sales trends, you will devise creative, innovative and impacting marketing plans that meet stakeholder objectives. For example, digital marketing activities, customer re-engagement through profiling or a research project, building sales pipeline through automation, winning key accounts via account-based marketing, or creating networking opportunities through virtual training and events.
You will oversee execution alongside supporting resources in the form of external agencies. At the end of the quarter, campaign results and ROI are collated and presented to stakeholders at quarterly business reviews.
Your Day-to-Day Responsibilities Will Include:
- Maintain and manage internal and external stakeholder relationships
- Presentation of quarterly marketing plans
- Plan and execute a quarterly calendar of marketing activities
- Campaign briefing to marketing agencies and internal marketing executives
- Ongoing campaign optimisation
- Stakeholder updates at quarterly business review meetings
- Sales and product management engagement
To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:
- Previous experience with planning and executing marketing activities is essential
- Experience within an IT reseller, vendor or distributor would be advantageous.
- Good interpersonal skills
- Excellent presentation abilities and strong communication
- Experience working with and briefing agencies
- Commercial understanding
- Highly organised, able to manage projects and work to deadlines.
- Excellent copy writing skills and a strong command of the English language.
- A strong knowledge of Microsoft Office and creative software is essential.
This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.
We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work-based studies, or professional qualifications, we’ve got you covered.
Starting salary from £32,000 plus commission. Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).
Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.
Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.
If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5-6 mins). Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, we’ve moved forward with other applicants for this role, but we encourage you to explore future opportunities with us.
Marketing Account Manager in Reading employer: Westcoast Limited
Contact Detail:
Westcoast Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Account Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the IT industry and let them know you're on the hunt for a Marketing Account Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Get your pitch ready! When you land that interview, be prepared to showcase your past marketing campaigns and how they drove results. Use specific examples to demonstrate your skills and creativity—this is your chance to shine!
✨Tip Number 3
Stay updated on industry trends! Familiarise yourself with the latest marketing strategies and tools in the IT sector. This knowledge will not only impress your interviewers but also help you tailor your approach to their specific needs.
✨Tip Number 4
Apply through our website! It’s quick and easy, plus it shows you’re genuinely interested in joining Westcoast. Don’t forget to follow up after applying; a little nudge can go a long way in keeping your application top of mind.
We think you need these skills to ace Marketing Account Manager in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Account Manager role. Highlight your relevant experience in marketing, especially within IT, and showcase how your skills align with what we’re looking for.
Showcase Your Creativity: Since this role involves planning and executing marketing campaigns, don’t shy away from sharing examples of your past work. Include any innovative ideas or successful campaigns you've led that demonstrate your creative flair.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s quick and easy, and you’ll be one step closer to joining our fantastic team at Westcoast!
How to prepare for a job interview at Westcoast Limited
✨Know Your Brands
Before the interview, do your homework on the brands you'll be managing. Understand their market position, recent campaigns, and how they engage with customers. This will show your passion and readiness to take on the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've executed in the past. Highlight your role, the strategies you used, and the results achieved. Use metrics to back up your claims, as this demonstrates your ability to drive sales and meet objectives.
✨Master the Art of Communication
Since you'll be liaising with various stakeholders, practice articulating your ideas clearly and confidently. Consider doing mock interviews with friends or colleagues to refine your presentation skills and ensure you can convey your thoughts effectively.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think creatively under pressure. Prepare examples of how you've tackled challenges in previous roles, especially in campaign optimisation or stakeholder engagement. This will showcase your innovative mindset and adaptability.