Marketing Manager

Marketing Manager

Reading Full-Time 39000 - 52000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead ISV marketing strategies and campaigns to drive business growth.
  • Company: Join Westcoast Limited, a top Cloud Solution Provider with award-winning recognition.
  • Benefits: Enjoy hybrid work, competitive salary, 25 days holiday, and wellness support.
  • Why this job: Be part of a dynamic team in a growing industry with ample development opportunities.
  • Qualifications: Passionate about marketing with proven experience in planning and executing strategies.
  • Other info: Work in modern offices near Theale Train Station with great parking facilities.

The predicted salary is between 39000 - 52000 £ per year.

Join to apply for the Marketing Manager role at Westcoast Limited

Join to apply for the Marketing Manager role at Westcoast Limited

Over the past decade, Westcoast Cloud has experienced substantial growth. The team now comprises over 70 members, and the company is recognised as a leading Cloud Solution Provider. Westcoast Cloud has been honoured multiple times with the Cloud Distributor of the Year award at the CRN UK Channel Awards, in addition to winning numerous CRN Marketing awards.

This position is offered on a hybrid basis, allowing work from our modern offices in Theale, Reading (near M4 Junction 12), which feature ample parking and are conveniently located near Theale Train Station.

What is the role?

With further growth within the business and becoming part of the ALSO Group, we have the opportunity for a new role of an ISV (Independent Software Vendor) Marketing Manager to join the team. We are looking for a proactive Marketing Manager who will be responsible for planning, developing, delivery and optimisation of ISV marketing plans and strategies aligning to corporate objectives and strategies. These include efforts to drive new business and customer growth (upsell and cross-sell) pipeline.

If you join us, this is what your day to day will look like:

  • Plan and budget for ISV marketing activities
  • Deliver and claim plans on time
  • Manage, optimise and report against marketing campaigns
  • Manage marketing partnerships with the ISV vendors
  • Work closely with the Marketing Campaign Managers and Marketing Executives to ensure the successful execution of the Marketing Plans
  • Write briefs for marketing agencies
  • Work with the Sales and Product Management Team, supporting plans, gaining insights and feedback
  • Responsible for Stakeholder updates and reporting
  • Responsible for support in claiming of campaigns, showing impact and ROI
  • Researching industry events & awards

Is this the role for you?

To be successful in this role you will have some of the following skills and experience, and the desire to develop in other areas:

  • Passionate about marketing with proven experience of successfully creating, planning, executing and managing marketing plans and strategies
  • You’re naturally inquisitive and want to understand not only how things work, but how you can make them better
  • Exceptional project management and time management skills, adept at working to deadlines
  • Excellent communicator who can build relationships with teammates and stakeholders
  • You have a goals and results-driven mindset with the ability to analyse marketing data and make data-led decisions

What will we do for you?

This is an excellent opportunity to develop your knowledge and understanding of the IT industry, build a career with a Sunday Times Top Track 100 business and develop strong, long standing industry relationships.

  • We will help you grow! To help you unlock your full potential and progress your career, we provide you with all the training and development opportunities you will need to succeed. We offer funded Apprenticeships, work-based studies, and professional qualifications.
  • We have a generous benefits package including a starting salary of £45-50,000, 25 days holidays, employee referral bonus scheme, staff purchase discounts on IT products, electronics, mobiles, accessories, and mobile phone contracts.

  • You’ll also have access to Westcoast Wellbeing – including full Employee Assistance services, access to mental health counselling, virtual GP, Physiotherapy and Perks and Rewards, enhanced family leave policies, life insurance and schemes including eye care and cycle to work.
  • Our teams enjoy many social and charitable events throughout the year.

What’s next?

If you are ready to work for a company which believes people are the most important asset, highly recognises and rewards their employees, then click apply and complete the short application process (5-6 mins).

Please be aware that our recruitment team handles a high volume of applications, making it challenging to provide individual feedback to every candidate. If you do not receive a response from us within 14 working days, kindly note that we have chosen to pursue other candidates for this opportunity. We appreciate your interest and encourage you to explore future opportunities with us.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Advertising, Marketing, and Product Management

  • Industries

    Software Development, IT Services and IT Consulting, and Transportation, Logistics, Supply Chain and Storage

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Marketing Manager employer: Westcoast Limited

Westcoast Limited is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture in a modern hybrid environment located in Theale, Reading. With a generous benefits package, including competitive salaries, professional development opportunities, and a strong emphasis on mental health support, employees are empowered to thrive both personally and professionally. Join a Sunday Times Top Track 100 company that values its people as its greatest asset and fosters long-lasting industry relationships.
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Contact Detail:

Westcoast Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest trends in ISV marketing. Understanding the current landscape will not only help you in interviews but also demonstrate your proactive approach to staying informed and relevant in the field.

✨Tip Number 2

Network with professionals in the IT and marketing sectors, especially those who have experience with ISV marketing. Attend industry events or webinars to make connections that could provide insights or even referrals for the role.

✨Tip Number 3

Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive results, as this aligns closely with the goals of the Marketing Manager position.

✨Tip Number 4

Research Westcoast Limited and its recent achievements, particularly in cloud solutions. Being knowledgeable about the company’s history and successes will show your genuine interest and enthusiasm for joining their team.

We think you need these skills to ace Marketing Manager

Marketing Strategy Development
Project Management
Data Analysis
Budget Management
Campaign Optimisation
Stakeholder Communication
Relationship Building
Creative Brief Writing
Market Research
Time Management
Results-Driven Mindset
Cross-Selling and Upselling Strategies
Collaboration with Sales Teams
Understanding of ISV Marketing

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant marketing experience, particularly in planning and executing marketing strategies. Use specific examples that demonstrate your success in similar roles.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the ISV sector. Mention how your skills align with the responsibilities outlined in the job description.

Showcase Data-Driven Achievements: In your application, include metrics and data that illustrate your impact in previous marketing roles. This could be in terms of campaign performance, customer growth, or ROI on marketing initiatives.

Highlight Communication Skills: Since the role requires excellent communication and relationship-building skills, provide examples of how you've successfully collaborated with teams or stakeholders in past projects.

How to prepare for a job interview at Westcoast Limited

✨Know Your Marketing Strategies

Make sure you can discuss various marketing strategies you've successfully implemented in the past. Be ready to explain how these strategies align with corporate objectives, as this role requires a strong understanding of ISV marketing plans.

✨Showcase Your Project Management Skills

Prepare examples that highlight your exceptional project management and time management skills. Discuss how you've managed multiple campaigns or projects simultaneously and met deadlines effectively.

✨Demonstrate Data-Driven Decision Making

Be prepared to talk about how you've used marketing data to inform your decisions. This role values a goals and results-driven mindset, so share specific instances where your analysis led to successful outcomes.

✨Build Rapport with Stakeholders

Since the position involves working closely with various teams and stakeholders, practice how you'll communicate your ideas clearly and build relationships. Think of examples where you've successfully collaborated with others to achieve marketing goals.

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