Copywriter

We currently have a vacancy for a Copywriter to join our Digital Media team. You will play a key role in supporting the delivery of the organisation's website redevelopment project, contributing to the implementation of the SEO and content strategy and driving content migration activity. You will craft high-quality, audience-focused web copy that is accessible, optimised for search, and aligned with the organisation's tone of voice and priorities.

Working collaboratively with colleagues across media, marketing, policy, and web development project team, you will ensure content is strategically aligned, structured for usability, and compliant with best practices. Your work will help create a user-focused and accessible digital presence that supports the Combined Authority, and its strategic objectives.

Due to the nature of this role, it is a requirement that the successful applicant will be subject to relevant vetting checks at the appropriate level and any job offer will be conditional subject to successful vetting clearance. Applicants should be aware that it is not possible to make meaningful vetting enquiries in many jurisdictions outside the UK. Vetting clearance cannot therefore be granted if the applicant has not been resident in the UK for the relevant minimum period and comparable vetting enquiries cannot be made in jurisdictions where the individual has been residing. The relevant periods are three years for NPPV 1&2 and five years for NPPV3.

Alongside a competitive salary, we offer an excellent benefits package including:

• 28 days Annual Leave (increasing upon years of service) plus Bank Holidays.
• Generous Employer-Contribution Pension Scheme.
• Free Travel on rail and buses across West Yorkshire with the MCard (Zones 1-5).
• Flexible Working Practices with Health & Wellbeing initiatives, including agile working options, as well as a generous flexi-time scheme to ensure you achieve the best work/life balance and career goals.
• Bright, airy, modern office space, with all latest technology, just a 2-minute walk from Leeds Train Station.

Reporting into the Senior Web and Digital Media Officer, you will play a central role in supporting the successful delivery of the Combined Authority's website redevelopment project.

• Creating and optimising engaging, inclusive, and accessible web content that reflects the organisation's tone of voice, supports strategic objectives, and enhances the user experience across the redeveloped website.
• Contributing to the implementation of the SEO and content strategy, ensuring all copy adheres to SEO best practices including keyword integration, metadata optimisation, and structural formatting for improved search visibility.
• Collaborating closely with colleagues across communications, marketing, policy and web development teams to ensure content is aligned with site structure, stakeholder needs, and brand requirements.
• Auditing and reviewing existing content, identifying opportunities for refinement, ensuring consistency, and supporting the migration of content to the new platform.
• Using analytics and performance data to evaluate content impact and drive continuous improvement in line with user engagement goals.
• Providing expert advice and guidance to colleagues on writing for digital platforms, accessibility standards (e.g. WCAG), and content best practice.

You will have the following key skills, attributes, education and experience:

• A degree or equivalent experience in Communications, Journalism, Marketing, or a related field.
• Exceptional writing and editing skills, with a focus on creating clear, concise, and audience-specific copy.
• Strong understanding of SEO principles, including on-page optimisation and metadata.
• Knowledge of accessibility standards and best practices for web content creation.
• Demonstrated experience in writing and optimising web content for a wide range of audiences and stakeholders.
• Experience of successfully managing and monitoring website content performance using a variety of tools and making recommendations for content improvement and development.

If this sounds like your next role, please complete the application form and tell us within the supporting statement why you would be a great fit for our role and how your skills, knowledge and experience align with the requirements within the Role Profile.

The Combined Authority is passionate about creating an inclusive workplace that promotes and values diversity. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better outcomes. We welcome applications irrespective of people's age, disability, neuro-divergence, sex, gender identity and gender expression, race or ethnicity, religion or belief, sexual orientation, pregnancy or maternity, or other personal circumstances.

We have policies and procedures in place to ensure that all applicants are treated fairly and consistently at every stage of the recruitment process, including the consideration of reasonable adjustments for people who have a disability and/or who are neuro divergent. To find out more about inclusivity at the West Yorkshire Combined Authority please visit our dedicated webpage.

Under the Disability Confident Scheme, applicants with a disability are guaranteed an interview, subject to the minimum criteria being met.