At a Glance
- Tasks: Lead creative marketing campaigns that make a real impact on student recruitment and brand growth.
- Company: Join West Dean College, a unique cultural and educational institution in the South Downs.
- Benefits: Competitive salary, 33 days holiday, and a collaborative work environment.
- Other info: Opportunity to influence recruitment and revenue in a dynamic, purpose-led organisation.
- Why this job: Shape the future of a respected cultural brand while working in a creative community.
- Qualifications: Experience in multi-channel marketing, strong content creation skills, and team management.
The predicted salary is between 32000 - 36000 £ per year.
Helping people find jobs in the local area since 2008.
Salary: £38,000 to £42,000 per annum based on experience (plus excellent benefits).
Location: West Dean.
Contract: Permanent.
Hours: Full Time - 35 hours per week, 5 days over 7 (Monday to Friday).
Are you a strategic thinker with a creative spark? Do you thrive on delivering campaigns that make a measurable impact? This is your opportunity to shape the voice and visibility of one of the UK’s most distinctive cultural and educational institutions.
We are looking for an ambitious, insight-driven Marketing Manager to lead integrated campaigns that drive student recruitment, commercial income and brand development across our unique creative organisation based at West Dean, nestled within the stunning South Downs National Park.
What you will be doing:
- Lead the planning, creation and optimisation of integrated, multi-channel marketing campaigns.
- Deliver activity that supports Higher Education recruitment, short courses, commercial income and brand growth.
- Use audience insight, segmentation and performance data to inform campaign strategy.
- Monitor and report on engagement, conversion, recruitment and revenue metrics.
- Develop and oversee a cohesive, insight-led content strategy across digital and offline channels.
- Commission and manage external agencies and freelancers.
- Identify and secure PR and media opportunities, draft press releases and manage enquiries.
- Collaborate closely with colleagues across Higher Education, Short Courses, Commercial, Archive and Collection teams.
- Line manage and develop the Senior Marketing Executive and Marketing Assistant.
- Support budget planning, track ROI and optimise investment for maximum impact.
You will act as both a strategic lead and a brand guardian, ensuring all marketing activity reflects West Dean’s distinctive identity and values.
Why this role is special:
This is not just another marketing job. It’s an opportunity to help shape the future of a nationally recognised centre for art, craft, design and conservation.
At West Dean, creativity sits at the heart of everything we do. Founded on the visionary principles of Edward James, we believe that making makes a better world.
You will:
- Contribute to a unique organisation that bridges countryside and city life.
- Work within a collaborative, creative and purpose-led community.
- See your campaigns directly influence recruitment, revenue and audience growth.
- Play a central role in strengthening a respected cultural brand.
About you:
You will thrive in this role if you have:
- Proven experience delivering integrated, multi-channel campaigns.
- Strong content creation and copywriting skills across platforms.
- Experience interpreting data and reporting on campaign performance.
- Line management experience and the ability to motivate a team.
- Confidence working with senior stakeholders across departments.
- Experience managing budgets and external suppliers.
- Excellent organisational skills and the ability to manage multiple priorities.
- Experience in Higher Education, arts, heritage or cultural sectors is highly desirable, as is knowledge of SEO, digital marketing best practice and audience journey planning.
Most importantly, you will bring energy, commercial awareness, curiosity and a genuine interest in creativity, craft and conservation.
Role details:
- Location: West Dean, West Sussex (PO18 0QZ).
- Salary: £38,000 to £42,000 per annum (depending on experience).
- Hours: 35 hours per week (Monday to Friday, occasional evenings/weekends for events).
- Contract: Permanent.
- Holiday: 33 days per annum inclusive of.
Marketing Manager employer: West Sussex.info
Goodwood in Chichester is an exceptional employer, offering a vibrant work culture that prioritises creativity and excellence in the culinary arts. With a focus on employee growth through unique training opportunities in butchery, dairy processing, and cheese-making, along with a comprehensive wellbeing programme, we ensure our team members thrive both personally and professionally. Join us to be part of a passionate team dedicated to delivering outstanding farm-to-table dining experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and projects. This is your chance to shine and demonstrate how you can make an impact at West Dean.
✨Tip Number 3
Prepare for interviews by researching the organisation and its values. Be ready to discuss how your experience aligns with their mission. We want to see your passion for creativity and conservation come through!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our unique community at West Dean.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Manager role. Highlight your experience in delivering integrated campaigns and managing teams, as these are key aspects of what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to show us your personality and passion for creativity. Share specific examples of how you've driven successful marketing campaigns and how you can contribute to our unique organisation at West Dean.
Showcase Your Data Skills:Since we value insight-driven strategies, be sure to mention your experience with data interpretation and reporting. Let us know how you've used audience insights to inform your marketing decisions in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role!
How to prepare for a job interview at West Sussex.info
✨Know Your Audience
Before the interview, research West Dean College and its unique position in the arts and education sector. Understand their values and how they connect with their audience. This will help you tailor your responses to show that you're not just a fit for the role, but also for the organisation's culture.
✨Showcase Your Campaign Successes
Prepare specific examples of integrated marketing campaigns you've led in the past. Highlight the strategies you used, the data you analysed, and the measurable impacts of your work. This will demonstrate your ability to deliver results and your understanding of what drives student recruitment and brand growth.
✨Be Ready to Discuss Data
Since the role involves using audience insights and performance data, be prepared to discuss how you've interpreted data in previous roles. Bring examples of how you've used metrics to inform campaign strategies and optimise performance. This shows your analytical skills and strategic thinking.
✨Engage with Creativity
West Dean values creativity, so don’t shy away from discussing your creative process. Share how you approach content creation and how you ensure it aligns with the brand's identity. This will highlight your passion for the arts and your ability to think outside the box in a marketing context.
