At a Glance
- Tasks: Lead PPC campaigns and optimise strategies for maximum ROI across platforms.
- Company: Join Goodwood, a creative hub where innovation meets opportunity.
- Benefits: Access to training, career growth, and a fun, dynamic work environment.
- Other info: Collaborate with diverse teams and enjoy flexibility during major events.
- Why this job: Shape impactful campaigns and make a real difference in local job visibility.
- Qualifications: Experience with Google Ads, strong analytical skills, and a passion for PPC.
The predicted salary is between 28800 - 48000 £ per year.
We’re looking for a PPC Manager to lead Goodwood’s paid media activity and ensure our campaigns deliver exceptional results. Acting as the in-house expert for pay-per-click advertising, you’ll work across all Goodwood products and events, collaborating with marketing teams to translate priorities into high-performing campaigns.
This is a fantastic opportunity to shape PPC strategy, optimise campaigns, and drive measurable ROI across platforms like Google Ads and Microsoft Ads. You’ll join our dynamic Campaign Team, working closely with Data, Digital, and Marketing colleagues to deliver integrated, impactful campaigns.
What You’ll Do- Develop and implement PPC strategies aligned with business objectives.
- Build, manage, and optimise campaigns across Google Ads, Microsoft Ads, and other platforms.
- Apply advanced targeting techniques, including audience segmentation and remarketing.
- Monitor budgets, adjust bids, and maximise ROI.
- Analyse performance and provide actionable insights through regular reporting.
- Stay ahead of industry trends and platform updates.
- Collaborate with SEO, content, and creative teams for channel synergy.
- Support marketing teams with PPC best practice and training.
- Assist with campaign delivery during major Goodwood events (flexibility required during peak periods).
- Proven experience managing PPC campaigns across Google Ads and Microsoft Ads.
- Strong understanding of paid media strategy, audience targeting, and bid optimisation.
- Proficiency in Google Analytics and campaign reporting tools.
- Excellent attention to detail and ability to manage multiple priorities.
- Google Ads certification or equivalent.
- Experience with paid social advertising and remarketing strategies.
- Familiarity with attribution models and conversion tracking.
- Knowledge of SEO principles and how they complement PPC activity.
- Advanced Excel or data visualisation skills.
- Positive, proactive, and adaptable with a “can-do” attitude.
- Creative thinker with excellent communication and writing skills.
- Ability to influence and guide at various levels.
- A sense of fun and passion for what you do!
At Goodwood, we offer a unique working environment where creativity and innovation thrive. You’ll have access to training and development opportunities to grow your skills and career.
PPC Manager in Chichester employer: West Sussex.info
At Goodwood, we pride ourselves on fostering a vibrant work culture that encourages creativity and collaboration. As a PPC Manager, you'll not only lead impactful campaigns but also benefit from extensive training and development opportunities to enhance your skills and advance your career. Located in the picturesque West Sussex, our team enjoys a dynamic environment where innovation is celebrated, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager in Chichester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for West Sussex.info and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like West Sussex.info are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with West Sussex.info on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at West Sussex.info. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager in Chichester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit West Sussex.info. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of West Sussex.info:Show us that you’ve done your homework! In your application, briefly mention what you admire about West Sussex.info’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at West Sussex.info
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at West Sussex.info will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At West Sussex.info, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
