Introduction
Create content and creative assets for West Midlands Media and our clients across web, social and short-form video. You’ll complete the Level 3 Multi-Channel Marketer apprenticeship with support from our web, design and marketing teams.
About the Employer
WEST MIDLANDS MEDIA LTD is a digital-first creative and marketing business based in Wolverhampton. We support our own brand and a range of client projects, working across web development, design, project management and digital marketing to help organisations grow through stronger online presence, content and campaigns.
What You’ll Do
- Create content for websites, landing pages and blogs
- Write and schedule social posts (captions, hashtags, short-form posts)
- Design simple assets (social graphics, banners, basic infographics)
- Repurpose content across web, social, email and video
- Research industries, competitors and trends to generate content ideas
- Support content planning and campaign schedules
- Update website content and page layouts with guidance (CMS/WordPress)
- Create and edit short-form videos for social (including AI-assisted tools where appropriate)
- Work with the team to gather briefs, feedback and approvals, then refine content
- Track basic performance metrics and note what to improve next time
Training Outcome
The possibility of full-time employment on successful completion of your apprenticeship is available, subject to performance and business needs.
Skills Required
- Communication skills
- IT skills
- Organisation skills
- Presentation skills
- Team working
- Creative
- Initiative
Qualifications
- Essential - GCSE - English - C
- Essential - GCSE - Maths - C
Course Information
Course: Multi-channel marketer (level 3)
Level: 3
Route: Sales, marketing and procurement
Apprenticeship Level: Advanced
Working Arrangements
Working Week: Monday - Friday, 9:00am - 5:00pm
Expected Duration: 1 Year 6 Months
Training Provider: THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
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