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For Companies At a Glance
- Tasks: Manage digital marketing channels and optimise performance to drive fan engagement.
- Company: Join the iconic West Ham United Football Club in a vibrant environment.
- Benefits: Enjoy 25 days leave, healthcare perks, and discounts on match tickets.
- Why this job: Be part of a passionate team and make an impact in the football world.
- Qualifications: 3+ years in digital marketing with strong PPC and social media skills.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
The predicted salary is between 27000 - 36000 £ per year.
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford
Contract: Full-time, permanent
Salary: Up to £32,000
Reporting to: Senior Digital Marketing Manager
Office days: Minimum 4 days per week
Hours: 9:00am – 5:30pm (Occasional flexibility required for matchdays, evenings & weekends)
The Role
West Ham United are looking for a Digital Marketing Executive to support with the planning, implementation and management of digital marketing channels. This role will focus on platform execution, performance optimisation, and data‑driven decision‑making to support key commercial objectives and drive fan growth. This is a hands‑on role in a fast‑paced football environment, requiring strong experience in delivering and optimising paid media campaigns.
Key Responsibilities
- Day‑to‑day management of performance marketing channels including PPC, Paid Social, Affiliates, Remarketing and emerging platforms
- Develop and deliver comprehensive media plans that hit performance targets and stay on budget
- Test and refine audience targeting, creative, formats and messaging to maximise results
- Collaborate with internal teams across Retail, Ticketing, Hospitality and Memberships
- Manage fan acquisition and app install campaigns to grow engagement and loyalty
- Produce clear, insightful paid media reporting, turning data into actionable insight
- Implement and optimise pixels, events and conversion tracking across platforms
- Stay ahead of platform updates, industry trends and paid media best practice
Person Specification
- 3+ years hands‑on digital marketing experience (PPC, Paid Social, Remarketing)
- Experience across Google, Bing, Meta, LinkedIn, X, TikTok and Affiliate Networks
- Proven ability managing budgets and forecasting performance
- Strong knowledge of GA4, Google Tag Manager and Looker Studio
- Degree‑level education or equivalent experience
Core Competencies
- A strong blend of creativity and data‑led thinking
- Excellent organisation and attention to detail
- Genuine passion for digital marketing
- A collaborative team player with strong interpersonal skills
- Understanding of SEO and the wider digital channel mix is highly desirable
Benefits
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
- Company social events
EDI Statement
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisations business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination‑free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential. Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
Safeguarding
The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well‑being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced. The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk within 24 hours, or as otherwise directed by the Clubs or the West Ham Foundation safeguarding team.
Applications
To apply, please submit your application via our careers portal: https://www.careers.whufc.com
Deadline: 5pm Friday 20th February 2026
Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
Digital Marketing Executive in London employer: West Ham United
Contact Detail:
West Ham United Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those connected to West Ham United. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. Include metrics and results to demonstrate your impact. This will help you stand out when you get that interview.
✨Tip Number 3
Stay updated on trends! Make sure you’re aware of the latest in digital marketing, especially around PPC and social media. Mentioning current trends in your conversations can show your passion and knowledge.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the West Ham family. Don’t miss out!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with PPC, Paid Social, and any other relevant digital marketing channels. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can contribute to West Ham United. Be sure to mention any specific campaigns you've worked on that relate to fan engagement.
Showcase Your Data Skills: Since this role involves data-driven decision-making, don’t forget to highlight your experience with analytics tools like GA4 and Google Tag Manager. We love seeing how you’ve turned data into actionable insights in past roles!
Apply Through Our Website: Remember to submit your application through our careers portal. It’s the best way for us to receive your details and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at West Ham United
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, Paid Social, and Remarketing. Familiarise yourself with the latest trends and best practices in these areas, as well as the platforms mentioned in the job description like Google, Meta, and TikTok.
✨Showcase Your Data Skills
Since this role involves data-driven decision-making, be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of reports you've produced and how you've turned insights into actionable strategies that hit performance targets.
✨Demonstrate Team Collaboration
This position requires working closely with various internal teams. Think of examples where you've successfully collaborated with others, whether in retail, ticketing, or hospitality. Highlight your interpersonal skills and how they contributed to achieving common goals.
✨Passion for Football and Marketing
Express your genuine passion for both digital marketing and football. Research West Ham United and their digital presence, and be ready to share ideas on how you could contribute to fan growth and engagement through innovative marketing strategies.