Social Media Manager

Location: London Stadium, Queen Elizabeth Olympic Park, Stratford, E20 2ST

Contract: Permanent

Salary: Competitive

Hours: Full-time, including occasional evenings, weekends, and home matchdays

Be Part of the Story – West Ham United

At West Ham United, our story doesn’t stop at the final whistle. Based at the iconic London Stadium, our Content Team brings the Club to life for millions of supporters around the world — capturing moments, building connection, and setting the pace across digital platforms.

We’re looking for a Social Media Manager to help lead and deliver our social media output, owning daily planning and publishing across Club channels during the week and on matchdays.

The Role

The Social Media Manager will play a key role in leading West Ham United’s social presence across all platforms, driving growth, engagement, and innovation in line with the Club’s identity, values, and ambitions. You’ll be responsible for day-to-day content planning, publishing, and performance optimisation, while contributing to longer-term digital strategy. This is a fast-paced, high-profile role suited to a creative storyteller, organised leader, and football enthusiast who thrives under pressure.

Responsibilities

• Deliver and execute a social media strategy aligned with Club objectives and brand voice.
• Plan, schedule, and publish content across all platforms including Instagram, TikTok, X (Twitter), Facebook, and WhatsApp Channels.
• Lead matchday social output, including live updates, behind-the-scenes content, real-time clips, and fan-first storytelling.
• Work closely with marketing, communications, retail, and partnerships teams to support integrated campaigns.
• Identify emerging trends, platforms, and technologies, keeping the Club ahead of the game.
• Ensure content is platform-optimised, accurate, and aligned with best practice.
• Provide creative oversight and collaborate with in-house and external videographers, designers, and photographers.
• Manage approvals with senior stakeholders and handle sensitive information appropriately.
• Track performance across KPIs including reach, engagement, follower growth, watch-time, and campaign effectiveness.
• Use data and insight to continually refine strategy and improve supporter experience.
• Manage and mentor junior members of the social media team.
• Ensure compliance with Club policies, league regulations, safeguarding obligations, and brand guidelines.

Requirements

What We’re Looking For

• Proven experience managing large-scale social media channels, ideally within sport, entertainment, or major brands.
• Experience delivering high-quality content to tight deadlines.
• Strong video editing, copywriting, and storytelling skills.
• A deep understanding of football culture, news cycles, and fan behaviour.
• Confident using social media analytics tools such as CrowdTangle, Sprout, and native platform insights.
• Calm, organised, and decisive in high-pressure, high-visibility environments.
• Skilled in Adobe Photoshop and Adobe Premiere Pro.

Safeguarding Commitment

We’re committed to safer recruitment and safeguarding children and adults at risk. This role is subject to enhanced DBS checks.

Benefits

• 25 days annual leave plus your birthday off
• Pension and life insurance
• Healthcare cash scheme
• Travel season ticket loan
• Cycle to work scheme
• Priority access to apply for match tickets
• Discounted season tickets
• Staff discounts in the club store, café and our official partners products and services
• Discounted gym membership and onsite fitness room facilities
• Family friendly leave policies

EDI Statement

The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.

Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.

Safeguarding

The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.

The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.

Applications

To apply, please submit your application via our careers portal: https://www.careers.whufc.com

Deadline: 5pm Monday 16th February 2026

Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.