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- Tasks: Lead and create engaging content for the Women’s social media channels.
- Company: Join West Ham United and be part of an iconic football club.
- Benefits: Enjoy 25 days annual leave, healthcare benefits, and staff discounts.
- Other info: Flexible hours with exciting matchday coverage and career growth opportunities.
- Why this job: Make a real impact in women's sports and connect with passionate fans.
- Qualifications: Experience in social media management and strong creative skills required.
The predicted salary is between 30000 - 40000 £ per year.
Company Description
West Ham United – Social Media Executive (Women’s Team).
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford, E20 2ST / Chadwell Heath, East London.
Contract: Permanent.
Salary: TBD at interview stage.
Hours: Full-time with flexibility required for evenings, weekends & matchdays.
Matchday Requirement: Required to work Women’s matchdays as directed.
About the Role
We’re looking for a creative, organised and passionate Social Media Executive to help lead and coordinate the Women’s social media channels. You’ll play a key role in planning content, covering matchdays, growing engagement, and delivering innovative storytelling that connects with supporters locally and globally.
Key Responsibilities
- Plan, schedule and publish engaging content across Instagram, TikTok, X/Twitter, Facebook & WhatsApp Channels.
- Lead live Women’s matchday social coverage including behind‑the‑scenes content, live updates & fan‑focused storytelling.
- Create social‑first content including player‑led videos, matchday clips & behind‑the‑scenes features.
- Work closely with marketing, communications, partnerships & retail teams to align campaigns and messaging.
- Collaborate with designers, photographers & videographers to maintain strong creative and brand standards.
- Track KPIs including engagement, reach, follower growth, watch‑time & campaign performance.
- Use analytics and insights to optimise content strategy and improve supporter experience.
- Ensure all content follows Club policies, safeguarding responsibilities & league regulations.
Skills & Experience Needed
- Experience managing social media channels, ideally within sport, entertainment or major brands.
- Proven ability to create high‑quality content under tight deadlines.
- Strong video editing, copywriting & creative storytelling skills.
- Deep understanding of football culture, fan behaviour & fast‑moving news cycles.
- Experience using social analytics tools such as Blinkfire and native platform insights.
- Confident working in high‑pressure, fast‑paced environments.
- Skilled in Adobe Photoshop & Adobe Premiere.
Safeguarding Commitment
We’re committed to safer recruitment and safeguarding children and adults at risk. This role is subject to enhanced DBS checks.
Benefits on Offer
- 25 days annual leave plus your birthday off.
- Pension and life insurance.
- Healthcare cash scheme.
- Travel season ticket loan.
- Cycle to work scheme.
- Priority access to apply for match tickets.
- Discounted season tickets.
- Staff discounts in the club store, café and official partner products and services.
- Discounted gym membership and onsite fitness room facilities.
- Family‑friendly leave policies.
- Company social events.
EDI Statement
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination‑free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential. Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
Safeguarding
The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well‑being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced. The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.
Applications
To apply, please submit your application via our careers portal: https://www.careers.whufc.com. Deadline: 5pm Friday 22nd May 2026. Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
Social Media Executive – Women’s Team employer: West Ham United FC
Contact Detail:
West Ham United FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive – Women’s Team
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your creativity. Share content that reflects your understanding of football culture and fan engagement, as this will resonate with the hiring team.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those involved with women's football or social media. Attend events, engage in conversations online, and don’t hesitate to reach out to current employees at West Ham United through LinkedIn.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research West Ham United’s women’s team, their recent matches, and social media strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about the role. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Social Media Executive – Women’s Team
Some tips for your application 🫡
Show Your Passion for Football: When writing your application, let your love for football shine through! We want to see how your passion connects with the role and the club. Share any relevant experiences that highlight your understanding of football culture and fan engagement.
Tailor Your Content Examples: Make sure to include specific examples of your previous social media work. We’re looking for creativity and innovation, so showcase content that you’ve created that aligns with the role. Tailoring your examples to match our brand voice will definitely catch our eye!
Highlight Your Teamwork Skills: Collaboration is key in this role, so don’t forget to mention your experience working with different teams. Whether it’s marketing, design, or video production, we want to know how you’ve successfully worked with others to create engaging content.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep your application professional. Use clear language and structure your application well. A personal touch can make you stand out, but ensure it aligns with the professionalism expected in the sports industry.
How to prepare for a job interview at West Ham United FC
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their unique features and how they can be used to engage fans, especially on matchdays. Bring examples of successful campaigns or content you've created for each platform.
✨Showcase Your Creativity
Prepare to discuss your creative process and share examples of innovative content you've produced. Think about how you can tell compelling stories that resonate with supporters. Consider bringing a portfolio or links to your work that highlight your video editing and copywriting skills.
✨Understand Football Culture
Demonstrate your knowledge of football culture and fan behaviour during the interview. Be ready to discuss current trends in women's football and how they can influence your social media strategy. This will show your passion for the sport and your ability to connect with the audience.
✨Be Data-Driven
Familiarise yourself with social analytics tools and be prepared to discuss how you’ve used data to optimise content strategies in the past. Highlight any experience you have with tracking KPIs and how you’ve adjusted your approach based on insights. This will show that you can blend creativity with analytical thinking.