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For Companies At a Glance
- Tasks: Lead impactful partnerships and deliver exciting marketing campaigns in a dynamic football environment.
- Company: Join West Ham United, a club at the heart of sports culture.
- Benefits: Enjoy 25 days annual leave, healthcare benefits, and discounts on match tickets.
- Why this job: Make a real impact in sports marketing while working with top brands.
- Qualifications: 5+ years in sports marketing and strong relationship-building skills required.
- Other info: Be part of a diverse team committed to equity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford
Contract: Full Time, Permanent
Salary: Competitive
Closing Date: January 2026
Working Pattern: Minimum 4 days per week on-site at London Stadium (including Fridays). Flexibility required for matchdays, evenings, weekends, and bank holidays.
The Role
At West Ham United, our partnerships sit at the heart of the Club. We’re looking for an experienced Senior Partnerships Manager to help lead the delivery of high-impact activations and campaigns across our partner portfolio. Reporting to the Partnerships Lead and working closely with the wider Commercial team, you’ll build and maintain strong partner relationships, ensure best-in-class rights delivery, and play a key role in supporting and developing the wider Partnerships function. This is a hands-on, senior role in a fast-paced football environment, with irregular hours required in line with the matchday calendar.
Responsibilities
- Lead the management and delivery of commercial partnership rights
- Day-to-day account management of principal partners, including Front of Shirt and Technical partnerships
- Create, develop, and implement marketing and activation plans and seasonal partner strategies
- Support the delivery of matchday inventory and contractual obligations
- Implement research, insight, and measurement programmes to demonstrate partner ROI
- Create and present clear, effective reporting materials
- Identify partner objectives and deliver against them
- Manage agencies and external suppliers
- Build strong relationships with internal teams, senior stakeholders, governing bodies, and C-level executives
- Support business development through case studies, data, and insight
- Stay across industry standards, trends, and activity
- Support wider commercial projects delivered by the Partnerships team
- Work collaboratively to ideate and pitch new assets and opportunities to current and prospective partners
- Support and guide the Partnerships Manager, Partnerships Executive, and wider Partnerships department
Who You Are
- Forward-thinking, innovative, and commercially driven
- Collaborative, respectful, and relationship-focused
- Accountable, organised, and committed to high standards
- Positive, solution-led, and resilient under pressure
- Enthusiastic team player with the confidence to lead projects
- Outgoing, with a strong interest in brands, marketing, and sponsorship
Skills & Experience
- Degree-level education (or equivalent experience) with a proven marketing background
- Minimum 5 Years’ Experience In Sports Marketing
- Experience managing rights delivery programmes, ideally principal and/or technical partnerships within a sporting rights environment
- Previous leadership or people-management experience (desirable)
- Confident collating, analysing, and presenting data
- Strong communication and relationship-building skills
- Excellent understanding of the UK and European football market
- Excellent account and project management skills
- Strong organisational skills and attention to detail
- Excellent Microsoft Office skills
- Self-motivated, proactive, creative, and delivery-focused
- Passionate about sport and entertainment
- Willing to travel occasionally, with regular weekend work
Benefits
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
EDI Statement
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
Applications
To apply, please submit your application via our careers portal: https://www.careers.whufc.com
Deadline: 5pm Friday 27th February 2026
Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
Senior Partnerships Manager employer: West Ham United FC
Contact Detail:
West Ham United FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Partnerships Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its partnerships. Understand their values and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in being part of the team at West Ham United.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of Senior Partnerships Manager. Highlight your successes in managing partnerships and delivering results – this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the West Ham family. Good luck!
We think you need these skills to ace Senior Partnerships Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Partnerships Manager role. Highlight your experience in sports marketing and partnership management, and show us how you can bring value to West Ham United.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Use specific examples of campaigns or partnerships you've led that had a significant impact. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about sport and entertainment. Share your enthusiasm for football and how it drives your work.
Follow the Application Process: Make sure to apply through our careers portal. It’s the best way for us to receive your application and keep everything organised. Don’t forget to double-check your submission before hitting send!
How to prepare for a job interview at West Ham United FC
✨Know Your Partnerships
Before the interview, dive deep into West Ham United's current partnerships and activations. Familiarise yourself with their principal partners and any recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to enhancing these relationships.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in managing commercial partnerships. Be ready to discuss how you've successfully delivered rights and activated campaigns, as this is crucial for the Senior Partnerships Manager role.
✨Demonstrate Data Savvy
Since the role involves analysing and presenting data, brush up on your skills in this area. Bring examples of how you've used data to drive decisions or measure ROI in previous partnerships. This will demonstrate your analytical capabilities and strategic thinking.
✨Emphasise Team Collaboration
West Ham United values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share stories that illustrate your ability to build strong relationships with internal stakeholders and external partners, showcasing your team player mentality.
