At a Glance
- Tasks: Manage digital marketing channels and optimise campaigns to drive fan engagement.
- Company: Join West Ham United Football Club, a dynamic and passionate sports organisation.
- Benefits: Enjoy 25 days annual leave, healthcare benefits, and discounts on club merchandise.
- Other info: Collaborative culture with opportunities for professional development and social events.
- Why this job: Be part of a fast-paced football environment and make a real impact on fan growth.
- Qualifications: 3+ years in digital marketing with strong PPC and social media experience.
The predicted salary is between 24000 - 32000 £ per year.
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford
Contract: Full-time, permanent
Salary: Up to £32,000
Reporting to: Senior Digital Marketing Manager
Office days: Minimum 4 days per week
Hours: 9:00am – 5:30pm (Occasional flexibility required for matchdays, evenings & weekends)
The Role
West Ham United are looking for a Digital Marketing Executive to support with the planning, implementation and management of digital marketing channels. This role will focus on platform execution, performance optimisation, and data-driven decision-making to support key commercial objectives and drive fan growth. This is a hands-on role in a fast-paced football environment, requiring strong experience in delivering and optimising paid media campaigns.
Key Responsibilities
- Day-to-day management of performance marketing channels including PPC, Paid Social, Affiliates, Remarketing and emerging platforms
- Develop and deliver comprehensive media plans that hit performance targets and stay on budget
- Test and refine audience targeting, creative, formats and messaging to maximise results
- Collaborate with internal teams across Retail, Ticketing, Hospitality and Memberships
- Manage fan acquisition and app install campaigns to grow engagement and loyalty
- Produce clear, insightful paid media reporting, turning data into actionable insight
- Implement and optimise pixels, events and conversion tracking across platforms
- Stay ahead of platform updates, industry trends and paid media best practice
Person Specification
- 3+ years hands-on digital marketing experience (PPC, Paid Social, Remarketing)
- Experience across Google, Bing, Meta, LinkedIn, X, TikTok and Affiliate Networks
- Proven ability managing budgets and forecasting performance
- Strong knowledge of GA4, Google Tag Manager and Looker Studio
- Degree-level education or equivalent experience
Core Competencies
- A strong blend of creativity and data-led thinking
- Excellent organisation and attention to detail
- Genuine passion for digital marketing
- A collaborative team player with strong interpersonal skills
- Understanding of SEO and the wider digital channel mix is highly desirable
Other information
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
- Company Social events
EDI Statement
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.
Safeguarding
The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media.
Applications
To apply, please submit your application via our careers portal: https://www.careers.whufc.com
Deadline: 5pm Friday 20th February 2026
Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
Digital Marketing Executive in London employer: West Ham United FC
West Ham United Football Club is an exceptional employer, offering a vibrant work culture at the iconic London Stadium, where passion for football meets innovative digital marketing. Employees enjoy a range of benefits including generous annual leave, healthcare schemes, and opportunities for professional growth in a collaborative environment that values diversity and inclusion. With a commitment to employee well-being and a dynamic atmosphere, this role promises a rewarding career for those looking to make a meaningful impact in the sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for West Ham United FC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like West Ham United FC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with West Ham United FC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at West Ham United FC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit West Ham United FC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of West Ham United FC:Show us that you’ve done your homework! In your application, briefly mention what you admire about West Ham United FC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at West Ham United FC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at West Ham United FC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At West Ham United FC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
