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For Companies At a Glance
- Tasks: Manage digital marketing channels and optimise campaigns to drive fan engagement.
- Company: Join West Ham United Football Club, a dynamic and passionate team.
- Benefits: Enjoy 25 days annual leave, healthcare benefits, and discounts on club products.
- Why this job: Be part of a fast-paced football environment and make a real impact.
- Qualifications: 3+ years in digital marketing with strong PPC and social media skills.
- Other info: Collaborative culture with opportunities for professional growth and development.
The predicted salary is between 24000 - 32000 £ per year.
Location: London Stadium, Queen Elizabeth Olympic Park, Stratford
Contract: Full-time, permanent
Salary: Up to £32,000
Reporting to: Senior Digital Marketing Manager
Office days: Minimum 4 days per week
Hours: 9:00am – 5:30pm (Occasional flexibility required for matchdays, evenings & weekends)
The Role
West Ham United are looking for a Digital Marketing Executive to support with the planning, implementation and management of digital marketing channels. This role will focus on platform execution, performance optimisation, and data-driven decision-making to support key commercial objectives and drive fan growth. This is a hands-on role in a fast-paced football environment, requiring strong experience in delivering and optimising paid media campaigns.
Key Responsibilities
- Day-to-day management of performance marketing channels including PPC, Paid Social, Affiliates, Remarketing and emerging platforms
- Develop and deliver comprehensive media plans that hit performance targets and stay on budget
- Test and refine audience targeting, creative, formats and messaging to maximise results
- Collaborate with internal teams across Retail, Ticketing, Hospitality and Memberships
- Manage fan acquisition and app install campaigns to grow engagement and loyalty
- Produce clear, insightful paid media reporting, turning data into actionable insight
- Implement and optimise pixels, events and conversion tracking across platforms
- Stay ahead of platform updates, industry trends and paid media best practice
Person Specification
- 3+ years hands-on digital marketing experience (PPC, Paid Social, Remarketing)
- Experience across Google, Bing, Meta, LinkedIn, X, TikTok and Affiliate Networks
- Proven ability managing budgets and forecasting performance
- Strong knowledge of GA4, Google Tag Manager and Looker Studio
- Degree-level education or equivalent experience
Core Competencies
- A strong blend of creativity and data-led thinking
- Excellent organisation and attention to detail
- Genuine passion for digital marketing
- A collaborative team player with strong interpersonal skills
- Understanding of SEO and the wider digital channel mix is highly desirable
Other information
- 25 days annual leave plus your birthday off
- Pension and life insurance
- Healthcare cash scheme
- Travel season ticket loan
- Cycle to work scheme
- Priority access to apply for match tickets
- Discounted season tickets
- Staff discounts in the club store, café and our official partners products and services
- Discounted gym membership and onsite fitness room facilities
- Family friendly leave policies
- Company Social events
EDI Statement
The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential. Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.
Safeguarding
The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced. The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.
Applications
To apply, please submit your application via our careers portal: https://www.careers.whufc.com
Deadline: 5pm Friday 20th February 2026
Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.
Digital Marketing Executive employer: West Ham United FC
Contact Detail:
West Ham United FC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the digital marketing field, especially those connected to West Ham United. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing campaigns. This is your chance to demonstrate your creativity and data-driven results to stand out from the crowd.
✨Tip Number 3
Prepare for the interview like it’s a match day! Research West Ham United’s digital presence and think about how you can contribute to their goals. Bring ideas to the table that show you’re ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at West Ham United.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with PPC, Paid Social, and any relevant platforms like Google and Meta. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to West Ham United's goals. Be sure to mention any specific campaigns you've worked on that relate to fan engagement.
Showcase Your Data Skills: Since this role involves data-driven decision-making, don’t forget to showcase your analytical skills. Mention your experience with GA4, Google Tag Manager, and how you've used data to optimise campaigns in the past.
Apply Through Our Website: Remember to submit your application through our careers portal! It’s the best way for us to receive your details and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at West Ham United FC
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, Paid Social, and Remarketing. Familiarise yourself with the latest trends and best practices in these areas, as well as the platforms mentioned in the job description like Google, Meta, and TikTok.
✨Showcase Your Data Skills
Since this role involves data-driven decision-making, be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of reports you've produced and how you've turned insights into actionable strategies.
✨Demonstrate Team Collaboration
This position requires working closely with various internal teams. Think of examples where you've successfully collaborated with others, whether in marketing or other departments, to achieve a common goal. Highlight your interpersonal skills and how they contribute to team success.
✨Passion for Football and Marketing
West Ham United is looking for someone who genuinely loves both digital marketing and football. Be ready to express your passion for the sport and how it drives your marketing efforts. This enthusiasm can set you apart from other candidates!
