At a Glance
- Tasks: Manage and optimise Meta advertising campaigns to generate leads for choir taster events.
- Company: Join a leading performance marketing agency partnering with a top musical theatre choir organisation.
- Benefits: Opportunity for long-term collaboration and measurable impact on growth.
- Other info: Initial 90-day trial with potential for a long-term partnership based on results.
- Why this job: Be part of a dynamic team driving customer acquisition in the performing arts sector.
- Qualifications: Experience in performance marketing, especially with multi-location and membership organisations.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an experienced performance marketing agency to become a long-term growth partner for one of the UK’s largest musical theatre choir organisations. Our business currently operates 8 choirs across London and 2 in Manchester, with Birmingham launching shortly. We have 1,500 active members and generate approximately £600,000 annual revenue. Our primary growth channel is taster events, with new members acquired through paid social advertising. We’re looking for an agency that can manage and optimise our customer acquisition strategy, rather than simply produce social media content.
Scope of work:
- Manage Meta (Facebook & Instagram) advertising campaigns
- Generate high-quality leads for choir taster events
- Improve cost per lead, attendee and new member acquisition
- Create and test advertising creative and copy
- Optimise campaign performance through continual testing
- Provide clear reporting and strategic recommendations
- Support launches into new locations as we continue to expand
We’re particularly interested in agencies with experience in:
- Multi-location businesses
- Membership organisations
- Fitness, dance, education or performing arts
- Event-based lead generation
- Scaling customer acquisition through paid social
Please include:
- Relevant case studies
- Typical client ad budgets
- Reporting examples
- Team structure
- Pricing model (retainer and/or % of ad spend)
Initially, we’re looking to appoint an agency for a 90-day trial, with the intention of building a long-term partnership based on measurable results.
Skills to Add:
- Performance Marketing
- Meta Ads
- Facebook Advertising
- Instagram Advertising
- Lead Generation
- Digital Marketing
- Paid Social
- Growth Marketing
- Marketing Strategy
- Customer Acquisition
- Conversion Optimisation
- Analytics
Performance Marketing Agency (Meta Ads & Lead Generation) in Bolton employer: West End Musical Choir
As a leading performance marketing agency, we pride ourselves on fostering a collaborative and innovative work culture that empowers our partners to achieve remarkable growth. Our commitment to professional development ensures that our team members are equipped with the latest skills in digital marketing, while our focus on meaningful projects within the vibrant musical theatre community in the UK offers unique opportunities for impactful work. Join us to be part of a dynamic environment where creativity meets strategy, driving success for our clients across multiple locations.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Agency (Meta Ads & Lead Generation) in Bolton
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Performance Marketing Agency (Meta Ads & Lead Generation) in Bolton
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to West End Musical Choir.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer West End Musical Choir and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Performance Marketing Agency (Meta Ads & Lead Generation) at West End Musical Choir.
How to prepare for a job interview at West End Musical Choir
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at West End Musical Choir.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for West End Musical Choir. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at West End Musical Choir.
