Dell CSG Business Development Manager

At Westcoast, we take pride in distributing some of the most renowned global IT brands to resellers, retailers, and organizations across the UK and beyond. As an innovative and inclusive company, we thrive on teamwork and the diverse talents of our people. We invite you to turn your passion into a rewarding career with us!

The Job Role

Westcoast is seeking a driven and commercially focused Dell CSG Business Development Manager to accelerate growth across Dell’s Client Solutions Group portfolio. You will be responsible for achieving Dell-defined KPIs, building and executing joint business plans, and driving revenue growth through a defined partner base. The role requires strong collaboration across multiple internal Westcoast teams as well as close alignment with Dell field and channel teams. This is a high-impact role within a fast-paced distribution environment, suited to someone who thrives on ownership, accountability, and relationship-led growth.

Your Day-to-Day Responsibilities Will Include:

• Vendor & Revenue Growth
  • Own and deliver against Dell CSG KPIs, including revenue, growth targets, attach, campaign execution, and strategic initiatives.
  • Drive incremental growth across Dell Client Solutions (desktops, notebooks, workstations, peripherals, and associated services).
  • Develop and execute Joint Business Plans (JBPs) with Dell and aligned partners.
  • Expand Dell CSG share of wallet across your partner base & on-board net new partners.
• Partner Management
  • Build strong, trusted relationships with allocated reseller partners.
  • Act as the primary escalation and commercial point of contact for Dell CSG within your account set.
  • Support partners in pipeline development, opportunity creation, and deal progression.
  • Drive partner enablement, including promotions, incentives, training, and programme adoption.
• Internal Collaboration (Westcoast)
  • Work closely with sales, product, pricing, marketing, supply chain, finance, and operations teams to deliver best-in-class partner outcomes.
  • Align with inside sales and account managers to ensure consistent account coverage and execution.
  • Coordinate internal resources to support key deals, projects, and growth initiatives.
• Pipeline & Forecasting
  • Own and manage partner pipeline across Dell CSG.
  • Produce accurate weekly/monthly forecasts aligned to Dell and Westcoast reporting requirements.
  • Maintain CRM hygiene and ensure visibility of opportunities, risks, and upside.
• Vendor & Market Engagement
  • Maintain regular engagement with Dell channel, field, and specialist teams.
  • Represent Westcoast and Dell CSG at partner meetings, events, QBRs, and industry activities.
  • Support and execute Dell-led campaigns and go-to-market initiatives.

Is this the role for you?

To be successful in this role you will have some of the following skills and experience and the desire to develop in other areas:

• Proven track record in IT sales, business development, or vendor management.
• Experience working with tier-one vendors (Dell experience preferred but not essential).
• Demonstrable success in achieving and exceeding KPIs and sales targets.
• Strong relationship-building skills, with the ability to influence at all levels up to C-suite.
• Experience managing multiple stakeholders across internal and external teams.
• Strong commercial awareness and structured approach to pipeline management.

Desirable

• Knowledge of PC, client devices, peripherals, and related services.
• Experience within a distribution or channel sales environment.
• Familiarity with vendor programmes, rebates, and incentive structures.

What’s in It for You?

This is a fantastic opportunity to immerse yourself in the IT industry, build lasting relationships, and grow with a Sunday Times Top Track 100 company.

Growth Opportunities: We offer training and development opportunities to help you reach your full potential. Whether it’s funded apprenticeships, work-based studies, or professional qualifications, we’ve got you covered.

Generous Benefits Package: Enjoy 25 days of holiday, employee referral bonuses, perks and discounts. (Theale only – New fully equipped gym available 24/7).

Wellbeing Support: Access to Westcoast Wellbeing services including mental health counselling, virtual GP services, physiotherapy, life insurance, eye care schemes, and more.

Community & Connection: Our teams enjoy social and charitable events throughout the year, fostering a strong sense of belonging.

What’s Next? If you’re ready to join a company that values its people and rewards success, click apply to start the quick application process (5-6 mins). Please note: Due to the high volume of applications, we may not be able to provide individual feedback for every candidate. If you don’t hear from us within 14 working days, kindly note that we have chosen to pursue other candidates for this opportunity. We appreciate your interest and encourage you to explore future opportunities with us.