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For Companies At a Glance
- Tasks: Lead pricing strategy and collaborate with marketing and sales teams to drive revenue growth.
- Company: Join Avanti West Coast, a diverse and inclusive workplace in the travel industry.
- Benefits: Enjoy free travel, generous holiday allowance, and a final salary pension.
- Why this job: Make a real impact on pricing strategies while working in a supportive team environment.
- Qualifications: Proven experience in pricing, leadership skills, and a background in sales or marketing.
- Other info: Be part of a culture that values authenticity, ambition, and integrity.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Are you a dynamic, experienced pricing professional looking for an exciting new opportunity? Join our Revenue Management team as a Senior Pricing Manager, based in London. The Senior Pricing Manager will lead the end-to-end pricing agenda, developing and delivering a customer-led pricing and promotional strategy in close collaboration with the Customer Proposition, Marketing, and Sales teams within the Commercial function. The role will manage the Pricing Manager and ensure the effective implementation and continuous optimisation of the pricing system to drive sustainable revenue growth.
Key Responsibilities
- Leading the development and delivery of a market-competitive fare and pricing strategy, grounded in customer insight across different travel occasions.
- Driving overall market share growth and new customer acquisition by designing a simple, flexible, and affordable fare structure aligned to customer needs and competitive dynamics.
- Developing and executing an annual promotional calendar, leveraging seasonality and customer occasions to stimulate demand and increase capacity utilisation.
What We’re Looking For
- Proven commercial experience gained in roles across Sales, Marketing, Distribution, or Revenue Management, with demonstrable experience of pricing at a strategic level.
- Strong technical pricing expertise, ideally within the rail, travel, or wider transport industry.
- Proven leadership capability, with the ability to lead, influence, and develop others while working collaboratively across teams.
Benefits
- Final salary pension
- Free travel on Avanti West Coast for you/spouse/partner/dependents
- Privilege Travel card (75% off other train operators fares for leisure travel)
- 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
- 10 free journeys on other First Group Train Operators
Be You. With Us.
At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive. We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard. When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better. We celebrate it, we respect it and we put it to great use.
Passionate - We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.
Committed - We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.
Integrity - We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.
Ambitious - We strive to be the best and are curious to new ways of working within our business and the wider industry.
Authentic - We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.
Senior Pricing ManagerNew employer: West Coast Partnership Development
Contact Detail:
West Coast Partnership Development Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Pricing ManagerNew
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Avanti West Coast. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions related to pricing strategies and leadership. We recommend using the STAR method to structure your answers – it’s a great way to showcase your experience effectively.
✨Tip Number 3
Showcase your passion for pricing! When discussing your experience, highlight specific projects where you’ve driven revenue growth or improved pricing strategies. This will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Pricing ManagerNew
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Pricing Manager role. Highlight your relevant experience in pricing strategies and leadership roles, and don’t forget to showcase any achievements that align with our mission at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about pricing and how your background fits with our team. Be authentic and let your personality come through – we love individuality!
Showcase Your Technical Skills: Since we’re looking for strong technical pricing expertise, make sure to highlight any specific tools or methodologies you’ve used in previous roles. This will help us see how you can contribute to our pricing agenda right from the start.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at West Coast Partnership Development
✨Know Your Pricing Strategies
Make sure you brush up on various pricing strategies and how they apply to the travel industry. Be ready to discuss your experience with customer-led pricing and how you've successfully implemented promotional strategies in the past.
✨Showcase Your Leadership Skills
As a Senior Pricing Manager, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've led teams or influenced cross-functional collaboration, especially in Sales, Marketing, or Revenue Management.
✨Understand the Market Dynamics
Familiarise yourself with current market trends and competitive dynamics in the rail and travel sectors. Being able to discuss how these factors influence pricing decisions will show that you're not just knowledgeable but also strategic.
✨Prepare for Behavioural Questions
Expect questions that assess your integrity, ambition, and authenticity. Think of specific situations where you've had to make tough decisions or fostered a culture of safety and reliability within your team.
