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- Tasks: Lead digital marketing strategies and analyse performance to drive impactful results.
- Company: Join Avanti West Coast, a diverse and inclusive team focused on innovation.
- Benefits: Enjoy free travel, generous holiday, and a final salary pension.
- Why this job: Make a real impact in a fast-paced environment while growing your digital marketing skills.
- Qualifications: Experience in digital marketing with strong analytical and organisational skills.
- Other info: Embrace your individuality in a supportive workplace that values diversity.
The predicted salary is between 36000 - 60000 £ per year.
Shape the future of our digital journey. We’re looking for an experienced and enthusiastic Senior Digital Marketing Executive to join our team and help drive the next chapter of Avanti West Coast’s digital marketing strategy.
In this role, you’ll take the lead on key areas of our Always On digital activity, analysing advert performance, refining SEO content, reviewing channel performance, and monitoring changing customer behaviours. You’ll have the freedom to experiment, test, learn and continuously improve our digital performance, with your contributions making a real impact across the business.
We’re looking for someone who is proactive, well organised, detail‑focused, and energised by a fast‑paced environment. Strong time‑management, the ability to prioritise effectively, and a commitment to delivering KPIs will be key to your success.
Qualifications- Digital marketing experience gained either in‑house or within a media agency (graduate level or equivalent).
- Experience across PPC, PMX, Display, Paid Social and SEO, including day‑to‑day optimisation and weekly performance reporting.
- E‑commerce and paid media expertise, with a track record of driving revenue.
- Commercially focused, strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
- Analytics & Reporting: track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights.
- Proficiency with Excel, analytics and reporting tools to interpret data and optimise performance.
- Strong organisational and communication skills, including the ability to brief and collaborate with agencies and cross‑functional teams.
- Agency Management: manage external agencies setting clear targets, briefs, and budgets.
- SEO and optimisation mindset: web tech, Core Web Vitals, content development, and link‑building strategies.
- Final salary pension
- Free travel on Avanti West Coast for you/spouse/partner/dependents
- Privilege Travel card (75% off other train operators fares for leisure travel)
- 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
- 10 free journeys on other First Group Train Operators
Ready to Make an Impact? If this sounds like you, click to apply and let’s grow together.
Application Note: We may close this advert early if we receive a strong response, so we encourage you to apply as soon as possible.
At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive. We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.
When you join Avanti West Coast, you become part of a close‑knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better. We celebrate it, we respect it and we put it to great use.
Senior Digital Marketing Executive - FTC 15 months employer: West Coast Partnership Development
Contact Detail:
West Coast Partnership Development Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive - FTC 15 months
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might have insights into Avanti West Coast. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best digital marketing projects. This is your chance to demonstrate your expertise in PPC, SEO, and analytics – make it shine!
✨Tip Number 3
Prepare for the interview by diving deep into Avanti West Coast’s digital presence. Analyse their current campaigns and think of innovative ideas you could bring to the table. This shows you’re proactive and ready to make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Avanti West Coast.
We think you need these skills to ace Senior Digital Marketing Executive - FTC 15 months
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When you’re writing your application, let your enthusiasm for digital marketing shine through! We want to see how your experience aligns with our goals and how you can contribute to shaping our digital journey.
Be Specific About Your Experience: Make sure to highlight your relevant experience in PPC, SEO, and analytics. We love details, so share specific examples of how you've driven revenue or improved KPIs in your previous roles.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. This shows us that you’ve done your homework and are genuinely interested in the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us during the process!
How to prepare for a job interview at West Coast Partnership Development
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and e-commerce KPIs. Be ready to discuss how you've driven revenue in past roles and share specific examples of campaigns you've managed.
✨Show Off Your Analytical Skills
Prepare to talk about how you've tracked and optimised KPIs in previous positions. Bring along any reports or insights you've generated that demonstrate your ability to analyse data and make actionable recommendations.
✨Be Proactive and Organised
Since the role requires strong time-management skills, think of examples where you've successfully prioritised tasks in a fast-paced environment. Highlight your organisational strategies and how they helped you meet deadlines and deliver results.
✨Communicate Effectively
Practice articulating your thoughts clearly, especially when discussing collaboration with agencies or cross-functional teams. Being able to convey your ideas and briefs effectively will show you're a great fit for their team-oriented culture.
