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- Tasks: Lead digital marketing strategies and analyse performance to drive growth.
- Company: Join Avanti West Coast, a dynamic team shaping the future of digital marketing.
- Benefits: Enjoy free travel, a generous pension, and up to 37 days holiday.
- Why this job: Make a real impact in a fast-paced environment while honing your digital marketing skills.
- Qualifications: Experience in digital marketing, PPC, SEO, and strong analytical skills required.
- Other info: Collaborate with agencies and cross-functional teams for exciting projects.
The predicted salary is between 28800 - 48000 £ per year.
Shape the future of our digital journey. We are looking for an experienced and enthusiastic Senior Digital Marketing Executive to join our team and help drive the next chapter of Avanti West Coast's digital marketing strategy. In this role, you will take the lead on key areas of our Always On digital activity, analysing advert performance, refining SEO content, reviewing channel performance, and monitoring changing customer behaviours.
You will have the freedom to experiment, test, learn and continuously improve our digital performance, with your contributions making a real impact across the business. We are looking for someone who is proactive, well organised, detail‑focused, and energised by a fast‑paced environment. Strong time‑management, the ability to prioritise effectively, and a commitment to delivering KPIs will be key to your success.
We would love to hear from applicants who bring the following:
- Digital marketing experience gained either in‑house or within a media agency (graduate level or equivalent).
- Experience across PPC, PMX, Display, Paid Social and SEO, including day‑to‑day optimisation and weekly performance reporting.
- E‑commerce and paid media expertise, with a track record of driving revenue.
- Strong understanding of ecommerce KPIs (ROAS, CPA, LTV, conversion rate) and how to impact them.
- Track KPIs, optimise ROAS, and report on digital performance weekly/monthly with actionable insights.
- Proficiency with Excel, analytics and reporting tools, to interpret data and optimise performance.
- Strong organisational and communication skills, including the ability to brief and collaborate with agencies and cross‑functional teams.
- Manage external agencies setting clear targets, briefs, and budgets.
- SEO and optimisation mindset, web tech, Core Web Vitals, content development, and link‑building strategies.
If this sounds like you, we encourage you to explore the role profile and learn more. As well as working with a fantastic team you will also receive:
- Final salary pension
- Free travel on Avanti West Coast for you/spouse/partner/dependents
- Privilege Travel card (75% off other train operators fares for leisure travel)
- 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of)
Senior Digital Marketing ExecNew in Birmingham employer: West Coast Partnership Development
Contact Detail:
West Coast Partnership Development Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing ExecNew in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, attend industry events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way for us to see your creativity and expertise in action, and it’ll definitely make you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. We want to see that you’re genuinely interested in Avanti West Coast and have ideas on how to improve their digital presence. Bring your A-game and be ready to share your insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. So go ahead, hit that apply button!
We think you need these skills to ace Senior Digital Marketing ExecNew in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences mentioned in the job description. Highlight your digital marketing experience, especially in PPC, SEO, and e-commerce, to show us you’re the right fit for the role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about digital marketing and how your previous experiences align with our goals. Be specific about your achievements and how they relate to the KPIs we care about.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to include examples of how you’ve used analytics tools to track performance and optimise campaigns. We want to see your ability to turn data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at West Coast Partnership Development
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around PPC, SEO, and e-commerce KPIs. Be ready to discuss specific campaigns you've worked on and how you measured their success. This shows you're not just familiar with the terms but can apply them effectively.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used analytics tools to track performance and optimise campaigns. Bring examples of reports you've created and insights you've derived from data. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Be Proactive and Detail-Oriented
During the interview, highlight instances where you've taken the initiative in past roles. Discuss how your attention to detail has led to successful outcomes, especially in fast-paced environments. This aligns perfectly with what they're looking for in a candidate.
✨Communicate Clearly and Collaboratively
Since the role involves working with agencies and cross-functional teams, practice articulating your thoughts clearly. Share examples of how you've successfully collaborated with others to achieve common goals. Strong communication skills are key to making a good impression.