At a Glance
- Tasks: Drive lead generation and customer acquisition through innovative marketing strategies.
- Company: Join Wesleyan, a trusted financial partner for professionals since 1841.
- Benefits: Enjoy flexible hybrid working, annual bonuses, and enhanced family leave.
- Other info: Be part of a diverse culture that supports your growth and well-being.
- Why this job: Make a real impact in a role that values creativity and data-driven decisions.
- Qualifications: Proven experience in growth marketing with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Salary: £50,000-£60,000
Contract Type: 12 month FTC – 35 hours a week
Location: Hybrid working (office based in Birmingham) – typically 2 days in the office per week
Shape Brighter Futures with Wesleyan
Established in 1841, Wesleyan helps trusted professionals—GPs, hospital doctors, dentists, and teachers—secure their financial future. Today, we’re proud to continue that mission with passion and purpose. If you’re looking for a role where your expertise makes a real impact, and you want to work in a culture that values collaboration, innovation, and integrity, we’d love to hear from you.
Make a Difference in a Growth Marketing Manager role
An exciting opportunity has arisen for a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth.
Taking ownership of multi-channel campaigns across paid search, social media, advertising and email, you’ll use customer insights, performance data and testing to optimise results, improve conversion rates and maximise return on investment. This is a high-impact role combining strategic thinking, creativity and analytical expertise, with success measured through clear KPIs and the contribution marketing activity makes to business growth.
Your Impact
- Developing and delivering a data-driven growth marketing strategy to increase lead generation, customer acquisition and revenue across Wesleyan’s medical division.
- Managing and optimising multi-channel marketing campaigns across paid search, social media, email, SEO and other digital channels to maximise performance and ROI.
- Identifying and testing new growth opportunities, acquisition channels and partnership initiatives to support business growth targets.
- Analysing campaign performance, customer behaviour and growth metrics, using data, insights and A/B testing to improve conversion rates and marketing effectiveness.
- Working closely with sales, product, CRM and marketing teams, as well as external agencies, to deliver engaging campaigns and enhance the customer journey.
- Monitoring KPIs, reporting on performance and providing recommendations to drive continuous improvement, customer engagement and long-term growth.
What You’ll Bring
- Proven experience in a growth marketing, digital marketing or campaign marketing role, with a strong track record of delivering measurable business growth.
- Experience developing and executing customer acquisition strategies that generate leads, increase engagement and drive revenue.
- Strong analytical skills, with experience using data, performance metrics and A/B testing to optimise campaigns and inform decision-making.
- Hands-on knowledge of digital marketing channels, including SEO, PPC, paid media, social media, content marketing and marketing automation tools.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
- A commercial, proactive and innovative mindset, with the confidence to test new ideas, challenge convention and thrive in a fast-paced environment.
Benefits That Work for You
We believe rewards should reflect the life you live. Here’s what you can expect:
- Annual bonus to recognise your contribution.
- Flexible hybrid working for better work-life balance.
- Company pension scheme – matched plus 2% (up to 10%).
- Free secure underground Birmingham city centre parking (subject to availability, weekend use included).
- Salary sacrifice schemes that help you provide the things that matter – to include PMI, Electric Vehicle Leasing and cashback on everyday essentials.
- Enhanced family leave and two volunteering days to give back to causes you care about.
Discover the full range of benefits: Wesleyan Careers Rewards
Why Wesleyan?
We’re building a culture where everyone belongs. Diversity isn’t just a policy—it’s part of who we are. Whatever your background, we want you to feel valued and empowered to thrive. We’re proud supporters of the ABI Making Flexible Work campaign, which means we’re open to discussing flexible working, job shares, and part-time options.
If you need reasonable adjustments during the recruitment process, just let us know—we’re here to support you.
What to Know Before Applying
Right to Work: We’re unable to provide VISA sponsorship, so you’ll need the legal right to live and work in the UK.
Advert Closing: We typically advertise for two weeks but may close early if we receive a high volume of applications—apply early to avoid disappointment.
Growth Marketing Manager in Birmingham employer: Wesleyan Group
Wesleyan is an exceptional employer that prioritises the well-being and development of its employees while making a meaningful impact on vulnerable customers. With a strong focus on collaboration, innovation, and integrity, Wesleyan offers a flexible hybrid working model, competitive benefits including an annual bonus, generous holiday allowance, and opportunities for personal growth in a supportive and diverse culture. Located in Birmingham, employees enjoy the convenience of secure city centre parking and a commitment to work-life balance, making it an ideal place to thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in Birmingham
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Growth Marketing Manager in Birmingham
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Wesleyan Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Wesleyan Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Wesleyan Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Wesleyan Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Wesleyan Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Wesleyan Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Wesleyan Group, so think on your feet and don't hesitate to showcase your creativity!
