Digital Marketing Manager
Digital Marketing Manager

Digital Marketing Manager

Bedford Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead exciting digital marketing campaigns across email, social media, and more.
  • Company: Join Werfen, a global leader in healthcare solutions with a diverse workplace.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and learning.
  • Why this job: Be part of a team that values innovation and collaboration while making a real impact.
  • Qualifications: 5+ years in digital marketing; strong project management and analytical skills required.
  • Other info: Remote work options available; commitment to diversity and inclusion.

The predicted salary is between 28800 - 48000 £ per year.

Under direction of North America Communications, this role will plan, schedule and execute digital campaigns and programs. This position requires enthusiastic leadership, coordination, and collaboration skills. This individual is required to lead multi-functional marketing and sales staff to develop high value digital marketing programs. The individual will develop the annual design and calendar of digital marketing initiatives, including campaign development, tools, strategy, logistics, engagement and optimiation. The position requires regular interaction with project team members and upper management.

Responsibilities

Key Accountabilities

  • Develop digital marketing campaigns across various channels, including email, social media, paid advertising and more. Execute, implement and optimize digital campaigns workflows to enhance customer engagement and achieve business objectives.
  • Coordinate with internal resources to ensure timely and effective execution of digital marketing initiatives. Collaborate cross-functionally across teams to launch and digital campaigns on time and with high quality.
  • Utilize CRM, marketing automation and sales enablement tools to manage leads, track campaign performance, and personalize customer experiences.
  • Conduct end-to-end testing, analysis, and optimization of digital campaigns to ensure effectiveness and continuous improvement. Incorporate audience insights and customer journey improvements. Implement marketing best practices, including segmentation, testing, and personalization to maximize engagement and conversion.
  • Maintain database accuracy, integrity, and compliance, ensuring data is up to date and properly structured for segmentation and targeting.
  • Evaluate marketing performance, highlighting successes, challenges, and outcome-driven recommendations for improvement for marketing and sales teams.
  • Collaborate with subject matter experts, product specialists, and field team to develop materials that are engaging and effective. Continually evaluate and update assets to ensure relevance, quality, and alignment with member needs.
  • Serve as the digital marketing go-to-coaching, supporting, and leveling up field marketing teams.
  • Responsible for conducting regular project team status meetings and reviews. Ensures deliverables are completed and documented.
  • Identify key metrics and KPis to assess effectiveness, adjusting strategies as necessary, and reporting out results to the Marketing Team and Commercial Operations Leadership.
  • Performs other duties and responsibilities as assigned.

Qualifications

Minimum Knowledge & Experience for the position:

  • Education: BA/BS in industry related field.
  • Minimum of 5 years of digital marketing experience leading and managing marketing databases, email, social media, SEO/SEM, and advertising campaigns.
  • Experience supporting integrated digital marketing campaigns across multiple channels.
  • Strong familiarity with digital marketing principles and best practices.
  • Experience using CRM, marketing automation, sales enablement tools, management/measurement tools to manage leads, track campaign performance, and personalize customer experiences.

Skills & Capabilities:

  • Strong project management skills, including ability to multi-task, and manage multiple projects with competing levels of priority, leadership exposure and rigorous deadlines.
  • Results driven, with a proactive approach to problem solving and innovation.
  • Strong oral and written skills
  • Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable.
  • Analytical skills for data analysis and reporting.
  • Ability to work independently and as part of a team.
  • Proficient in Microsoft Office suite (Word, Excel, Powerpoint, Outlook) and other relevant project management software and tools.

Up to 10% of time

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact for assistance.

We operate directly in over 30 countries, and in more than territories through distributors. Annual revenue is approximately $2 billion and more than 7, employees around the world comprise our Werfen

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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Created on 16/07/2025 by TN United Kingdom

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Digital Marketing Manager employer: Werfen

Werfen is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging innovation and collaboration among its employees. With a strong commitment to professional development, Werfen offers numerous growth opportunities for its team members, particularly in the vibrant healthcare sector. Located in a diverse environment, employees benefit from engaging in meaningful work that directly impacts patient care while enjoying a supportive atmosphere that values diversity and equal opportunity.
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Contact Detail:

Werfen Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest digital marketing trends and tools. Being well-versed in CRM and marketing automation platforms will give you an edge, as these are crucial for managing leads and tracking campaign performance.

✨Tip Number 2

Showcase your leadership skills by preparing examples of how you've successfully led cross-functional teams in previous roles. Highlighting your ability to coordinate and collaborate effectively will resonate well with the hiring team.

✨Tip Number 3

Prepare to discuss specific digital campaigns you've executed in the past. Be ready to share metrics that demonstrate your success in enhancing customer engagement and achieving business objectives.

✨Tip Number 4

Research Werfen's current digital marketing initiatives and be prepared to suggest innovative ideas or improvements. This shows your proactive approach and genuine interest in contributing to their success.

We think you need these skills to ace Digital Marketing Manager

Digital Marketing Strategy
Campaign Development
Email Marketing
Social Media Management
SEO/SEM
Paid Advertising
CRM Proficiency
Marketing Automation Tools
Data Analysis
Project Management
Cross-Functional Collaboration
Customer Engagement
Performance Metrics Evaluation
Content Creation
Audience Segmentation
Problem-Solving Skills
Communication Skills
Microsoft Office Suite Proficiency
Adaptability
Leadership Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in managing campaigns across various channels like email, social media, and paid advertising. Use specific examples to demonstrate your leadership and project management skills.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with CRM and marketing automation tools.

Showcase Analytical Skills: Since the role requires evaluating marketing performance, include examples of how you've used data analysis to improve campaign effectiveness. Mention any specific metrics or KPIs you have successfully tracked and reported on.

Highlight Collaboration Experience: Emphasise your ability to work cross-functionally. Provide examples of past projects where you collaborated with different teams to launch successful digital marketing initiatives, showcasing your coordination and communication skills.

How to prepare for a job interview at Werfen

✨Showcase Your Digital Marketing Expertise

Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific channels you've worked with, such as email, social media, and paid advertising, and share measurable outcomes to demonstrate your impact.

✨Demonstrate Leadership and Collaboration Skills

Since this role requires leading multi-functional teams, be ready to provide examples of how you've successfully coordinated with different departments. Emphasise your ability to foster collaboration and drive projects to completion.

✨Familiarise Yourself with CRM and Marketing Tools

Make sure you understand the CRM and marketing automation tools relevant to the position. Be prepared to discuss how you've used these tools to manage leads and track campaign performance in your past roles.

✨Prepare for Data-Driven Discussions

Analytical skills are crucial for this role. Be ready to talk about how you've conducted testing and analysis on previous campaigns, and how you've used data to inform your strategies and improve engagement.

Digital Marketing Manager
Werfen
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