At a Glance
- Tasks: Lead ASOS's SEO strategy and optimise content for global visibility.
- Company: Join ASOS, a leading e-commerce brand with a vibrant culture.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days of annual leave.
- Other info: Be part of a supportive team that values your growth and creativity.
- Why this job: Make a real impact on SEO in a fast-paced, innovative environment.
- Qualifications: Experience in e-commerce SEO and strong data analysis skills required.
The predicted salary is between 55000 - 65000 £ per year.
ASOS is seeking a highly skilled & commercially-focused Senior SEO Manager, responsible for ASOS's SEO & GEO content strategy, owning a programme of continuous on‑site optimisation, and driving measurable improvements in organic traffic and revenue. You will work with teams across the business and an external agency to oversee e‑commerce optimisations in 10 languages. As search continues to evolve from traditional rankings to AI‑driven and generative discovery experiences, you will ensure ASOS maintains and grows its visibility across all surfaces. You will design and run structured SEO experiments, validate results, and build reporting needed to communicate performance clearly to executive stakeholders.
Responsibilities
- Define and own the SEO & GEO content strategy across ASOS's global web estate, aligning priorities with commercial objectives and seasonal trading calendars.
- Stay ahead of algorithm developments, AI‑driven search changes, and competitor movements.
- Diagnose performance fluctuations and proactively adapt strategy.
- Lead the end‑to‑end delivery of SEO content programmes: briefing, production, localisation, and performance review.
- Apply advanced knowledge of Google's EEAT framework to guide content quality, structure, and editorial standards across the site.
- Design and run a continuous programme of SEO A/B and multivariate tests, covering content formats, page templates, metadata, and on‑site elements.
- Apply data‑driven analysis to evaluate your work, ensuring decisions are grounded in robust evidence.
- Conduct keyword research and gap analysis, identifying growth opportunities across categories, markets, and AI‑led discovery surfaces.
- Partner with the SEO Product team to feed content insights & opportunities into the technical and product roadmap.
- Define and track KPIs including keyword ranking growth, content coverage, organic traffic and organic revenue.
- Build dashboards and reporting for both operational and executive audiences.
- Act as an SEO authority for editorial, marketing, retail, and trading teams, surfacing search trends, third‑party brand demand, and content opportunities.
- Ensure SEO insight informs wider commercial decisions.
- Lead SEO involvement in campaigns and key trading moments, partnering with brand and creative teams to maximise organic visibility.
- Strong commercial awareness, understanding how SEO drives business value and can connect channel performance to revenue impact.
Qualifications
- Proven experience in working with a large‑scale, consumer‑facing digital environment; e‑commerce preferred.
- Familiarity with AI‑driven and generative search experiences, and how they differ and intersect with traditional SEO.
- Deep expertise in SEO content strategy, from brief to production to performance analysis.
- Highly data literate, with experience building dashboards and automated reports that surface meaningful insight.
- Demonstrable experience designing and evaluating SEO experiments.
- Proficiency with SEO tooling & analytics platforms; Adobe Analytics, Botify, Nozzle, and BI tools like PowerBi.
- Outstanding communicator, able to simplify complex SEO topics for non‑specialist audiences and present confidently to senior leadership.
- Experiences creating and presenting campaign and programme reports that clearly demonstrate strategy and ROI.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance‑related bonus
- Private medical care scheme
- Flexible benefits allowance – choose to take as extra cash or use towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.
We are Disability Confident Committed – let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
SEO Manager in London employer: We're Asos
ASOS is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a fast-paced e-commerce environment. With a strong focus on personal development, ASOS provides tailored learning opportunities and a flexible benefits package, ensuring that team members are well-supported and motivated. The company's commitment to innovation in SEO and digital marketing, combined with attractive perks like employee discounts and performance bonuses, makes it a rewarding place for professionals looking to make a significant impact.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like We're Asos are looking for when hiring for a SEO Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to We're Asos for the SEO Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at We're Asos as a SEO Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out We're Asos’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a SEO Manager.
We think you need these skills to ace SEO Manager in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at We're Asos, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with We're Asos's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at We're Asos. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at We're Asos
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that We're Asos uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at We're Asos. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
