At a Glance
- Tasks: Lead and optimise PPC campaigns across platforms like Google Ads and Microsoft Advertising.
- Company: Join ASOS, a leading retail brand with a vibrant culture.
- Benefits: Enjoy employee discounts, 25 days leave, and private medical care.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in digital marketing while growing your career.
- Qualifications: Proven PPC management experience and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget. Support other team members with their respective plans.
- Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads). Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Budget Management & Forecasting: Effectively manage and monitor PPC budgets, ensuring efficient spend and maximising ROAs.
- Performance Monitoring, Analysis and Reporting: Continuously monitor and analyse KPIs. Provide regular, insightful reports—identifying trends—with clear explanations and actionable recommendations for improvement.
- Reporting: Generate regular and insightful reports on campaign performance, providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
- Advanced A/B Testing & Experimentation Framework: Design and implement a robust A/B testing and experimentation framework. Drive a culture of continuous improvement through rigorous testing.
- Platform Knowledge & Updates: Maintain a deep and current understanding of the latest trends and best practices. Proactively evaluate and implement new features, technologies, and innovative approaches to enhance campaign performance.
- Manage and Develop Team: Mentor and guide junior PPC team members, fostering their professional growth and development.
Qualifications
- Experience in managing and optimising complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.
- Outstanding written and verbal communication, presentation, and interpersonal skills with the ability to influence and persuade at all levels.
- Demonstrated ability to effectively communicate and collaborate with senior leadership, translating complex data and insights into actionable strategic recommendations.
- Expert-level experience with SA360, Google Ads, Apple Search Ads and Microsoft Ads (required).
- Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
- Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
- Exceptional analytical, problem-solving, and strategic thinking skills with a strong data-driven decision-making approach.
- Demonstrable passion for working in the Retail industry with a commercial mindset.
- Excel super user. Experience with PowerBI a bonus!
- Experience managing direct reports, including responsibility for training and development.
- A hands-on manager, highly detail-oriented.
- Familiarity with marketing automation platforms.
- Experience managing large-scale PPC budgets.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Performance related bonus
- Private medical care scheme
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
EEO and Inclusion Statement
We are Disability Confident Committed – let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
PPC) Manager in London employer: We're Asos
ASOS is an exceptional employer that fosters a dynamic and inclusive work culture, offering a range of benefits including generous employee discounts, private medical care, and personalised learning opportunities. As a PPC Manager, you will thrive in a high-profile team dedicated to driving profitable growth, while enjoying 25 days of paid annual leave plus an extra celebration day, ensuring a healthy work-life balance and ample opportunity for professional development.
StudySmarter Expert Advice🤫
We think this is how you could land PPC) Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We're Asos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We're Asos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We're Asos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We're Asos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC) Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We're Asos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We're Asos:Show us that you’ve done your homework! In your application, briefly mention what you admire about We're Asos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We're Asos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We're Asos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We're Asos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
