At a Glance
- Tasks: Lead pricing strategy and analytics for a global online fashion business.
- Company: Join a dynamic global fashion brand focused on innovation.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days annual leave.
- Other info: Opportunity to build a high-performance culture and lead a talented team.
- Why this job: Transform pricing strategies and make a real impact in the fashion industry.
- Qualifications: Significant experience in ecommerce pricing and commercial analytics required.
The predicted salary is between 59576 - 70089 £ per year.
We are looking for a Head of Pricing & Analytics to lead the transformation of pricing and commercial analytics for a global online fashion business. This role will build pricing into a strategic growth and profit lever across markets, categories and customer segments. You will own the end-to-end pricing framework across full price, promotions, markdown, clearance, off-price and event-led trading, ensuring decisions are insight-led, commercially robust, well governed and scalable. The role sits close to Trading and partners deeply with Finance, Planning, Product, Tech and Data. You will lead the move from manual, reactive and spreadsheet-led ways of working towards a more automated, AI-enabled and decision-led commercial capability. This is a senior leadership role, not a hands-on pricing execution role. You will set the direction, build the operating model, develop the team and create a high-performance culture focused on pace, ownership, commercial judgement and measurable impact.
Responsibilities
- Define and own the global pricing strategy across full price, promotions, markdown, clearance, off-price and event-led trading.
- Set pricing principles and decision frameworks by market, category, brand, customer segment and product lifecycle stage.
- Build governance, guardrails and decision rights across pricing, promotions, markdowns, exceptions and automated recommendations.
- Lead the transformation from manual reporting and execution to automated insight, recommendation and action.
- Own the AI and automation roadmap for pricing, including alerts, decision support and semi-automated pricing capability.
- Partner with Product, Tech, Data Science and Finance to prioritise scalable pricing tools and AI-enabled workflows.
- Improve promotional and markdown effectiveness, reducing dependency on broad discounting and increasing focus on incrementality, margin and stock outcomes.
- Build competitor, market and customer pricing intelligence to inform where to compete, where to hold price and where to invest.
- Shift analytics from passive reporting to forward-looking commercial insight with clear actions, owners and quantified impact.
- Lead, develop and upgrade the Pricing & Analytics team, building capability in pricing strategy, analytics, automation, stakeholder influence and commercial storytelling.
- Create a high-performance culture built on curiosity, accountability, pace, high standards and continuous improvement.
- Influence senior stakeholders across a matrixed organisation, bringing clear commercial logic to complex trade-offs.
Qualifications
- Significant experience in ecommerce pricing, commercial analytics, revenue management, trading analytics or marketplace pricing.
- Experience leading transformation across pricing, analytics, trading, commercial operations or digital decision-making.
- Experience in fashion, retail, ecommerce, consumer marketplace or another fast-moving digital environment.
- Strong understanding of full price, promotions, markdowns, clearance, event-led trading and stock flow.
- Proven ability to build pricing strategy, frameworks, guardrails and governance.
- Strong understanding of margin, elasticity, demand signals, competitor pricing, customer behaviour and inventory risk.
- Experience improving promotional effectiveness and markdown efficiency.
- Experience using automation, AI-enabled workflows or advanced analytics to improve commercial decision-making.
- Proven ability to lead teams through capability change and build a high-performance culture.
- Strong senior stakeholder management, communication and influencing skills.
- Ability to simplify complex commercial problems into clear decisions.
- Strong judgement, pace and comfort operating in ambiguity.
- Significant senior-level experience in pricing, trading, commercial analytics, revenue management, transformation or commercial strategy.
- Proven experience leading analytical or commercially focused teams.
- Experience working with Data, Product, Technology or AI/automation teams to deliver scalable commercial capability.
Fit
- See pricing as a strategic growth and profit lever.
- Are excited by transformation and raising the standard of commercial decision-making.
- Can balance revenue, margin, conversion, stock, customer perception and brand value.
- Know how to create governance without slowing the business down.
- Can move a team from reporting to recommendation and action.
- Understand that AI and automation only work when the commercial logic, data and operating model are right.
- Are comfortable moving between C-suite conversations and detailed operating model design.
- Have the commercial courage to challenge poor-quality promotional activity where it damages long-term value.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Head of Pricing & Analytics in City of Westminster employer: We're Asos
Join a dynamic global online fashion business as the Head of Pricing & Analytics, where you will lead transformative initiatives that position pricing as a key driver of growth and profitability. With a strong emphasis on employee development, a high-performance culture, and a collaborative work environment, this role offers unique opportunities to influence strategic decisions while enjoying benefits like generous annual leave, private medical care, and an employee discount. Embrace the chance to thrive in a fast-paced, innovative setting that values curiosity, accountability, and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Pricing & Analytics in City of Westminster
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace Head of Pricing & Analytics in City of Westminster
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at We're Asos, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with We're Asos's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at We're Asos. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at We're Asos
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that We're Asos uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at We're Asos. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
