At a Glance
- Tasks: Lead the evolution of ASOS brand strategy and define consumer narratives.
- Company: Join a dynamic fashion retailer that values creativity and innovation.
- Benefits: Enjoy employee discounts, a discretionary bonus scheme, and more.
- Other info: Exciting opportunity to work in a fast-paced, creative environment.
- Why this job: Shape the future of a leading brand while influencing youth culture.
- Qualifications: Extensive brand strategy experience and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
We're Asos is looking for a strategic leader to own and evolve the ASOS brand strategy. This role involves defining consumer narratives, developing brand positioning, and ensuring consistency across channels and markets.
The ideal candidate will have extensive experience in brand strategy, an ability to translate insights into clear messaging, and strong communication skills to influence stakeholders. A passion for fashion and youth culture is essential.
The position offers exciting benefits including employee discounts and a discretionary bonus scheme.
Global Brand Strategy Lead - Consumer Insights in City of Westminster employer: We're Asos
At ASOS, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our team enjoys a range of benefits, including generous employee discounts and a discretionary bonus scheme, all while working in a dynamic environment that encourages creativity and personal growth. With a strong focus on professional development and a passion for fashion and youth culture, ASOS is the perfect place for those looking to make a meaningful impact in the brand strategy space.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Strategy Lead - Consumer Insights in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for We're Asos and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like We're Asos are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with We're Asos on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at We're Asos. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Strategy Lead - Consumer Insights in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit We're Asos. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of We're Asos:Show us that you’ve done your homework! In your application, briefly mention what you admire about We're Asos’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at We're Asos
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at We're Asos will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At We're Asos, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
