At a Glance
- Tasks: Lead the development of innovative image generation systems for fashion and styling.
- Company: Join a cutting-edge fashion tech company revolutionising creative production.
- Benefits: Enjoy employee discounts, flexible benefits, and 25 days paid leave plus a bonus day!
- Other info: Collaborative environment with opportunities for personal growth and learning.
- Why this job: Be at the forefront of AI fashion technology and shape future consumer experiences.
- Qualifications: Strong experience with PyTorch and diffusion models; passion for fashion is a plus.
The predicted salary is between 80000 - 98000 £ per year.
The Senior Applied Diffusion Engineer will lead the development of controllable image generation systems focused on fashion, styling, and visual consistency. This role will design and productionise LoRA pipelines, outfit generation systems, virtual styling workflows, and advanced diffusion‑based capabilities powering both internal creative tooling and future consumer‑facing experiences. We are building an internal AI fashion generation platform to accelerate creative production, styling workflows, and next‑generation customer experiences focused on state‑of‑the‑art diffusion models, controllable generation pipelines, and proprietary fashion data.
Responsibilities
- Design, train, and optimise LoRA and fine‑tuning pipelines for fashion‑specific generation tasks.
- Develop controllable image generation systems using Flux, SDXL, ControlNet, IP‑Adapter, and related tooling.
- Build production‑ready ComfyUI workflows and custom nodes.
- Create outfit generation and visual styling pipelines grounded in ASOS product and styling data.
- Improve generation consistency, realism, garment fidelity, and brand alignment.
- Collaborate with Studios, Design, Marketing, and Product teams to operationalise GenAI workflows.
- Develop evaluation frameworks for image quality, style accuracy, and model performance.
- Work closely with platform engineers to optimise inference performance and GPU utilisation.
- Research and prototype new approaches in multimodal AI, and fashion generation.
Qualifications
- Strong experience with PyTorch and diffusion model ecosystems.
- Hands‑on experience training LoRAs, DreamBooth models, or fine‑tuning large vision models.
- Experience with Flux, Stable Diffusion XL, Diffusers, ComfyUI, ControlNet, and IP‑Adapter.
- Strong understanding of computer vision concepts including segmentation, pose estimation, and embeddings.
- Experience building production ML systems and inference pipelines.
- Strong Python engineering skills.
- Experience with GPU optimisation, CUDA fundamentals, TensorRT, or ONNX is advantageous.
- Experience in fashion, e‑commerce, creative tooling, gaming avatars, or virtual try‑on is highly desirable.
Benefits
- Employee discount (hello ASOS discount!)
- Employee sample sales
- 25 days paid annual leave + an extra celebration day for a special moment
- Discretionary bonus scheme
- Private medical care scheme
- Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
- Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
Applied Diffusion Engineer employer: We're Asos
ASOS is an exceptional employer for the Senior Applied Diffusion Engineer role, offering a vibrant work culture that fosters creativity and innovation in the fashion tech space. With a strong focus on employee growth through personalised learning opportunities and a generous benefits package including discounts, private medical care, and flexible allowances, ASOS empowers its team to thrive while contributing to cutting-edge AI fashion generation projects in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Applied Diffusion Engineer
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like We're Asos!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including We're Asos.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for We're Asos.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at We're Asos!
We think you need these skills to ace Applied Diffusion Engineer
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at We're Asos.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to We're Asos!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at We're Asos. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at We're Asos
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
